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Teaching the market a lesson
Some book publishers don't like the Kindle. Either they're afraid of it or they've crunched the numbers and they don't like what they see. (Some days, 95% of the top selling Kindle titles are free... demonstrating that digital goods with zero marginal cost and plentiful substitutes tend to move to zero in price).
I love it when a plan comes together!
PR can be a great way of bringing in new business, and it's a huge thrill for me when it happens for a client. It's why I love my job!

Other book publishers Related Articles

Integrity The Courage to Meet the Demands of Reality
Book Review -- Integrity: The Courage to Meet the Demands of Reality; By Dr. Henry Cloud, HarperCollins Publishers, 10 East 53rd Street, NY, ISBN 0060849681, 304 pages, list - $24.95; February 2006.

PyroMarketing
Book Review -- The four-step strategy to ignite customer evangelists and keep them for life – Greg Stielstra; Collins Publishers, 10 East 53rd Street, NY, NY 10022; www.harpercollins.com; ISBN 0060776706; 256 pages, October 1, 2005; $21.95
Throwing the Elephant
Book review -- Zen and the Art of Managing Up -- By Stanley Bing; HarperCollins Publishers, 1350 Avenue of the Americas, New York, New York 10019; February 2002, 160 pp
Teaching the market a lesson
Some book publishers don't like the Kindle. Either they're afraid of it or they've crunched the numbers and they don't like what they see. (Some days, 95% of the top selling Kindle titles are free... demonstrating that digital goods with zero marginal cost and plentiful substitutes tend to move to zero in price).
Book Publicist Selects Top 25 Book Fairs and Book Festivals Authors Should Attend
Book fairs are wonderful places to interact with fellow authors, publishers, network with book industry leaders, locate the help you need such as a publicist or book editor, and learn what’s new in the marketplace. Here is a list of 25 book fairs and events that are worthy of your attendance.
Why Your Book Cover is Like a Highway Billboard
Your book cover is like a highway billboard. How’s that? It’s simple. Just as people are driving past a billboard at 70 MPH, shoppers in a book store are walking by your book sitting on a table at the same relevant speed. Like a billboard, if you first don’t catch their attention you’ll never deliver the message. Here's 15 tips for authors and publishers to consider when creating a book cover that sells!
Four Secrets to Selling Books
What’s the secret to selling books? John Kremer knows more than 1001 tips which he has documented in his must-read book, “1001 Ways to market Your Books For Authors and Publishers.” Here are five tips he shared at the 21st Century Book Marketing Conference in San Diego recently.
Top Book Fairs and Book Festivals For 2011
Book fairs are excellent places to interact with fellow authors and publishers, network with book industry leaders, locate the help you need such as a publicist or book editor, and learn what’s new in the marketplace. Includes a list of book fairs and events that are worthy of your attendance for 2011.
Judging a Book
You've heard it said that you can't judge a book by its cover. This has never been more true as the next book you buy may not even have a cover. Several months ago, retail publishers reported that there were more electronic books sold in a month than printed books. This is staggering to consider. One of the publishing experts I really respect, Dan Poynter, put it in perspective, saying, "It took cars 40 years to replace the horse, the CD took just 15 years to replace the vinyl record, but it's taken just four years for the Kindle to overtake printed books on Amazon."

What Happens When a Publisher Gives Up On You
There is a new breed of publisher, favored by many non-fiction writers who want more control over their books and production of them, but also want the benefits of high quality publishing, good marketing and distribution and to work with someone who knows how to take a book through the process of publishing properly. They are called Co-operative publishers, and are highly professional, knowledgeable industry experts. However - many authors are still not understanding the roles of co-operative publishers and in some cases burning their chances of a successful outcome for their books by treating the CoP publisher as little more than a printer or graphic designer working on a brochure. There's a lot more to it than that, and the outcomes for authors is that publishers eventually enable them to just 'self publish' their books.

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