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Should Authors Do Book Signings? Book Publicist Says "Go For It"
Are book signings effective? Are they are good use of resources, ie the author's time, the publicist's time etc? Book publicist and book marketing Scott Lorenz says yes. Just do it! "Frankly, often what happens is something good that goes way beyond simply selling a book."

The Art of Book Branding
You wrote your book for others to read. True? You wrote it to offer others enjoyment, excitement, help and/or training. Don’t you owe it to your prospective readers to put the book share the book in a really big way? Don’t you owe it to yourself? To get started I’ve created a short checklist for branding YOU and your book.

How to change your life in just 90 seconds!
You know those self help books you see on the shelf at the book shop that tell you you can change your life in six months - six weeks - six days - Even 24 hours? Well they're right! In fact, all you need to do is follow the 90 second rule and you can begin to move away from where you are now and towards where you want your life to be. Just 90 seconds is all it takes.

Book Publicist Selects Top 25 Book Fairs and Book Festivals Authors Should Attend
Book fairs are wonderful places to interact with fellow authors, publishers, network with book industry leaders, locate the help you need such as a publicist or book editor, and learn what’s new in the marketplace. Here is a list of 25 book fairs and events that are worthy of your attendance.

Authors of Children’s Books Will Love New iPhone App
As part of my book marketing strategy, I have made several contacts and established continuing business relationships with iPhone App developers. The experience and knowledge I have gained convinces me that the successful book promoter will tap into any and every iPhone App that’s related in any way to their book. An excellent case study is the new Kids Book App.

In Today’s Economy, YOU Need to be Better to Compete!
One thing for sure is that in today’s economy, YOU need to be better. Not a better website, not a better pill, not a better CRM (customer relations manager), not a better prospect list and not a better book off the shelf! I have some very helpful tips that will guide you to being a better YOU in this increasingly competitive economy.

Authors: Rename Your Book For Another Crack At Success
There are several reasons to rename a book such as adding a subtitle to be friendlier to search engines. Another important reason is to get a new copyright date because many book critics will not review an old book and reviewers often define an “old” book as one with a copyright of more than a year old.

Top Book Fairs and Book Festivals For 2011
Book fairs are excellent places to interact with fellow authors and publishers, network with book industry leaders, locate the help you need such as a publicist or book editor, and learn what’s new in the marketplace. Includes a list of book fairs and events that are worthy of your attendance for 2011.

A review of the book, Pitch Anything, by Oren Klaff
As President of the B2B demand generation company, Find New Customers, and a prolific blogger, I’m often invited to do book review. But after doing quite a few, one grows jaded a bit – so we ask tough questions. The two questions I ask every time I do a book review: Does the book bring fresh insights and perspective? Is the book well written and easy to read? Only a book that gets a “Yes” on both questions gets a 5 star review.

Yes, Virginia, there is a Santa Claus
Twin sisters Christa Pitts and Chanda Bell grew up in a house where their mother hid an elf named Fisbee somewhere each night between Thanksgiving and Christmas. A few years ago the sisters suggested they write a book about Fisbee. Every publisher turned them down. "It's been done - it's not practical to package a doll with a book - it's too expensive - no one will buy them." So they knew their idea was stupid and you’ve never heard of Elf on the Shelf.

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