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How Does a Bestseller Happen? A Case Study in Hitting #1 on the New York Times
Last Friday, the impossible happened and a lifelong dream came true: The 4-Hour Workweek hit #1 on the New York Times bestseller list! Thank you all for your incredible encouragement and support. More unbelievable, this week 4HWW is simultaneously #1 on the NY Times and #1 on the Wall Street Journal business bestseller lists. How is this possible? How could a book from a first-time author — with no offline advertising or PR — hit both of these lists and stick for three months and counting?

Other books published each year Related Articles

Great writing, unfiltered
Here's what used to happen: A publisher had a magazine, or a big pile of stamps and a mailing list. She'd hire a copywriter or a stable of them. Sometimes the combination worked out and end up with the New Yorker or LL Bean. But other times (most of the time) it's just a waste. Either the stuff that goes out is lousy or the great writers don't get heard. (More than 70,000 books got published in the US last year... how many have you read?)
Shocking News To Would-Be Authors
While I had published over 40 books before I worked inside a publishing house, I never realized the drive for the publisher were the business and financial aspects. I just wanted to write good books. I had no conception of my need to market or make money.
Book Marketing Books Every Author Must Read
As a book marketing guy and book publicist it’s imperative for me to keep up with all of the great books and magazine articles being published on the topic of book marketing. I’ve read dozens and dozens of books on book marketing and usually have found a morsel or two of useful information in each one. Here’s a list of my favorites. By the way, I’ve personally met or have spoken to each author and can attest to the veracity of the material they present and their credentials to discuss these topics.

It’s All About PR
You learn that, in the book world, PR is everything. When you walk into a bookstore, you are walking into a treasure house of 140,000 books. Online at amazon.com, there are 2.5 million books. Somewhere in your mind, dimly, you knew that, but nothing drives it home so much as walking into a bookstore and seeing rack upon rack of beautiful books and then you go find your section and see all the racks of beautiful self-help books and then...
2008 - Was this the dawn of a new age of networking?
This article was originally published in The National Networker Has this been the year networking has grown up in the UK? There certainly seem to have been more changes in the last 12 months than any comparable period in the last decade.
Consumer Trends ---Lessons from Robyn Waters, Tom Peters and Friends
I have attended the conferences, taken notes, read the books...here is my take on the experts and what we in healthcare can learn. This article was first published as a VIEW point in Heatlhcare Strategy Alert, 2007, issue 3
What Are You Reading?
I'm sure you've heard the commercial: "What's in your wallet?" My question to you, today, is what's on your bookshelf? I love to read and I have many, many books. In fact, my promise to myself this year was to actually read each of the books I do have before buying any new ones.
The ABCs and 123s of Self-Promotion For Independent and Self-Published Authors Part 1
Now that ebook readers such as the Kindle and Nook and their PC applications have made ebooks (short for electronic books) more popular than the traditional hardcover/paperback novel...almost anyone who ever dreamed of being a published author can make their dream come true. Sounds great, doesn't it? Unfortunately the luxury of becoming a self and/or independently published author also comes with a caveat...you, and you alone, are responsible for promoting your book! Don't be discouraged, however. It is actually easier than it sounds--once you have learned a few of the tricks of the trade.... So that's what I'm here to teach you, easy tricks for promoting your own book--and the good thing is, they'll work whether your book is traditionally, self and/or independently published.
The ABCs and 123s of Self-Promotion For Independent and Self-Published Authors Part 2
Kindle and Nook and their PC applications have created a literal overnight literary explosion. Ebooks (short for electronic books) are suddenly more popular than the traditional hardcover/paperback novel. That's hot news, but even hotter news is the fact that now, almost anyone who ever dreamed of being a published author can make their dreams come true. That sounds great, and it is great as long as you understand that your dream of being a published author does not stop with uploading your masterpiece and pushing the publish button. Once your book is available for sale, you--and you alone--will be responsible for promoting it, and that will be a job in itself! Fortunately, although it will be time-consuming, it is also easier than it sounds...once you have learned a few of the tricks of the trade....and that's why I'm here.
What A Beautiful Year
It was a weird year, and in many ways, a difficult year. It was a year of uncertainty, even a year of adversity for many people. It was a mean year for politics, a brutal year for business, and a disastrous year for the economy. But it was also a beautiful year....
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