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boom times Tagged Articles
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Downturns and Guerrillas
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| In every down economy, some businesses lose money while others seemingly coin money. This course is designed to put you into the latter category. The plain fact is that guerrillas have an advantage during tough times. They are able to work in relatively shorter time frames. Their penchant for information enables them to market more quickly and creatively to market needs. |
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What to Do When Customers Are Few
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| The measure of a salesperson is whether they flourish in bad economic times not in good. Peak performing salespeople are always producing. “They do what the average salespeople are unwilling to do.” Average salespeople blame the economy, or the boss for not advertising enough or the pricing for the lack of sales. Are you a typical salesperson, feet up on the desk, eating lunch, reading a book or a newspaper, or chit chatting with the salesperson next to you? |
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A crisis is a terrible thing to waste
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| So what if the economy is hitting a rough spot? Once you’ve invested more in your customers, cut off the dead limbs, watered the good ones, and given your employees a chance to really shine your company is going to be stronger.
If you have cash, there are great deals to be had, if you have good credit, banks are still lending. Everybody is willing to negotiate. It is a buyer’s market.
Warren Buffet said “be fearful when others are greedy and greedy when others are fearful.” Right now high quality talent is plentiful, there are many exceptional talents looking for work and many that will work at rates favorable to your clients’ new reality. Start the hunt, hire people you couldn’t afford 12 months ago, whether full time, part time or as a contractor. |
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2009 Global Brand Trends letter
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| In 2009’s letter, brand guru Stanley Moss muses about the state of branding during an economic crisis, accountability and outcome, the study of failure and obsolescence, green branding, the luxury category, brands in the BRIC nations and quiet brands. There’s a brief section on new terminology. The letter ends with new thoughts in answer to the question, “What is a brand?” |
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Recession Reality and 15 Simple Strategies for Growing Your Buiness
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Good businesses principles work regardless of a recession, in fact they probably work even better during a recession because customers are more tuned in when purchasing. Bad business principles are routed out and killed during a recession. This happens to also be good for people who conduct business in the right way.
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Does a recession signal the end of your business?
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| As the world plunges into another recession, lot's of small business owners are starting to worry that their business may not survive. It will certainly fold if you do nothing extra or fail to adapt your existing strategy to new trading conditions.
So, your option is to fight back. Learn more marketing tactics, re-look at your existing tactics, make sure you are testing everything and monitoring every result.
Make your business survive and come through these harder times fighting fit and trading better than ever. |
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Other boom times Related Articles
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Statistics Show Senior Care Category Will Only Increase
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| The senior-care industry is a thriving sector and is expected to undergo a major boom as the “baby boomers” start to retire. They are in sound health and have good money in their hands. But they too need effective assistance at times and that is exactly what is fueling the growth of this segment of the franchising industry. |
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Finding An Entrepreneurial Lifeline In A Life Of Quiet Desperation
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| Henry David Thoreau wrote, "The mass of men lead lives of quiet desperation." I would agree with that, but in these modern times, women must be added into the equation. I believe that is the people living these lives of quiet desperation that is fueling the current boom in online and offline entrepreneurs. |
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Bullet proof franchising
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| A blue print for franchising in increasingly uncertain times.
As 2005 approaches it is well worth benchmarking your business plans and formulating your strategy for what may be needed to survive the next 5 years. DC Strategy’s Rod Young looks at ways to blue print your system in increasingly uncertain times.
The first 5 years of the 21st Century are about as good as it gets for the broader business community and franchising in particular. Since the 2000 Olympics and the release of the first Lord of the Rings film, the Australian and New Zealand markets have been discovered by the world and have enjoyed economic boom times with low interest rates, record low unemployment and a thriving and fast growing franchising sector.
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Tap in to China!
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| In 1995, the NASDAQ was trading around 1000. On 3/10/2000, it hit a peak of 5048. Such euphoria had not been seen since the railroad boom of the 1840s or the automobile boom of the 1920s. Now it is China’s turn |
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How to address Consumer Fear
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| Today consumer fear has replaced consumer confidence. In such times small businesses or home-based businesses are in a better place to come away stronger and better if they know the secret to survival and how to position themselves for the next boom. This article explores these keys to combat consumer fear. |
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The More Things Change--The More They Stay the Same
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| With change occurring all around us daily, there are some pieces of advice that stand the test of time (and dramatic market shifts!)
Occasionally, we will revisit an article from previous years at the request of some of our readers. In this particular instance, we discovered that advice that's sound for good times is even more sound during tough times!
Below, you will find an article that I wrote back in Spring of 2005 at the height of the new construction "boom" here in Northern California. The article points out the need to pay attention when things are really rocking in your business. The interesting part is that the advice given as a result of the example in the article holds true today in the midst of a much different marketplace. The more things change, the more they stay the same---pay attention! Gerry |
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Don't Be a Byron
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| Byron runs a very old and historically successful business. His twenty-five hundred employees have seen good times as well as bad times. Business has boomed and business has gloomed in his twenty-five years with the company. Unfortunately, lately has been more gloom and doom than boom. Byron has made millions of dollars on stock options as the company has moved up and down with the energy sector. The predictability of the stock is amazing when looked at historically. He is very wealthy with all the promise and challenge fortune brings. He feels very deserving of his spoils. |
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Times They Are A Changing.
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| You can pretty much talk your way into recession or out of it into boom times. Especially when your actions follow your speech. |
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How to Profit from the Wireless Data Boom
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| Even though the economy is sluggish, there are sectors that boom by benefiting from breakthrough technology that generates consumer demand, suggests Mike Farrell with aspenIbiz. Read this short post as it describes that creation of transformational technologies on mobile platforms and the resulting growth of wireless data networks provides an example of a sector poised to boom and generate profits. |
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Who’s Responsible for This Economy, Anyway?
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| Spending patterns are very predictable, at very predictable times in one’s life. Thus, at ages 46-50 we usually see families earning the most and putting their kids through college. They will likely spend the most during these years. Whereas, during their 50s, couples become “empty nesters” and significantly reduce their expenditures. Once they reach age 60 they are moving into retirement, which for all intents and purposes, is when people traditionally spend the least. Hence, the boom in consumer spending from the “Baby-Boomer” is coming to an end. |
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