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6 Critical Elements in Creating Successful Web-Marketing Campaigns
Marketing can be an extremely frustrating and expensive exercise if we mistakenly view it as merely an advertising function. Any discussion of marketing should be preceded by a definition of exactly what we mean by marketing: marketing is not just sales, or advertising, or promotion, but rather a combination of all these functions plus more.

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Keys to Personal, Team, and Organizational Transformation
Daniel Boone once said, "I can't say I was ever lost, but I was bewildered once for three days." Many team and organization transformation and improvement efforts are lost or badly bewildered. Besides riding in smelly cabs, eating rubber chicken (or guessing the day's mystery meat), and racing through crowded airports to catch a flight, another benefit of my consulting work are the opportunities I've had to work with hundreds of leadership teams trying to improve themselves and their organizations.
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