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After the Show What Will You Have to Show for It
Brand Communications Beyond the Booth™ Taking a booth at a trade show is as much a risk as it is an opportunity.

Other booth space Related Articles

6 Reasons Every Company Needs a Marketing Plan
Imagine overhearing this conversation your company’s owner and its sales manager: “Hey Joe, I was talking with Bill at Zippidee Company—our biggest customer—and he stopped by Barebones Inc.’s—our biggest competitor’s—booth at the Hodown Trade Show,” says the sales manager. “Bill from Zippidee was at the Hodown?” says the owner. “Well then, we gotta be at that show next year. Call the trade association and reserve a booth for next year. Start recruiting reps to work the show and reorder the coffee mugs with our logo. Come on, let’s moooove.” Is this proper marketing? This scenario demonstrates how, all too often, a company implements tactics without first planning strategically. It’s a lot like cooking without a recipe.

Spring Cleaning - A Great Time to Dig Out
How often have you moved into a larger house that had lots of extra space, only to find that within a few short years the house was too small to hold all your "stuff" and you felt a need to move to a larger space again? For most of us, it's not a matter of too little space, but rather too much stuff!

After the Show What Will You Have to Show for It
Brand Communications Beyond the Booth™ Taking a booth at a trade show is as much a risk as it is an opportunity.

Running out of office space?
Growing companies need more space ... and space is expensive. Hot desking is one way of controlling costs - and keeping your 'road warriors' out there for most of their time - getting more leads, making more sales.
Q&A: What does excellent trade show signage look like?
Your exhibit and trade show booth graphic elements must powerfully reflect who you are and draw visitors to your booth in the midst of a loud, crowded exhibit hall filled with distractions and competitors.
Preparing Your Product Expert for Tradeshows
The more complex your product is, the more likely you are to need a technical expert in your booth to explain the more arcane details. Even the best-trained marketing staff can’t always handle specialized questions. That’s why it’s essential that your booth staff include one or two people whose primary expertise lies not in marketing the finished product, but in creating and implementing the product design.

Trade Show Marketing - Part 2
Trade shows can be a large investment for a company. Once you have added in all the costs of the space, the booth, the promotional material, and the staff, you need to ensure you receive a strong Marketing ROI (return on investment).

The Beginning of a Second Space Age
Since recent federal budget proposals will cut out a new lunar program, space transportation activities will be shifting to commercial companies, suggests former rocket engineer Mike Farrell with aspenIbiz. Read this short post to obtain some background about powerful efforts underway to commercialize satellite production, rocket launches, and space technology that could make you a Space Age Millionaire.

From Web Site Visits To Trade Show Visits
Effective marketing with digital media (websites, email newsletters, social media and videos) can go a long way toward driving website visitors to physically visit you at your trade show booth. And as we all know, getting people into your booth is more than half the battle when it comes to making sales. So how do you use the internet to bring people into your booth? Digital marketing provides you with a number of opportunities to turn your website visitors into show visitors. Taking the time now to think about how you can use the cheap or free tools at your disposal can pay off in extra traffic and extra sales, while your competitor looks on wondering just what the heck is going on.
Why Color Matters in Selecting Art
Color lives, just like the art. Color has meaning, just like the art. Color can rule a room or a space, just like art. That makes your color selections important. Should you avoid buying a painting, because the color does not go in the space where you would like to place it? There are ways to make it comfortable in a space, just like there are ways for a person to wear a favorite color that does not look so well with their skin color.
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