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borges Tagged Articles
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Measuring Marketing Results in 2009
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| Marketing of any kind requires that we measure results. That’s nothing new. In current times measuring the results of marketing activities is not an option. If it can’t be measured, don’t do it is what many CEOs mandate, and well they should. |
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Where Are You in Social Media Adoption Curve?
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| As I inch closer to publishing my new book Marketing 2.0, I continue to observe the wide spectrum of early adopters and those who have heard about this social media stuff but haven’t bought into it yet. |
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