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Best Practices: Converting Viositors with Sizzling Web Content
While search strategies for driving more prospects to your web site can be a vital part of your marketing plan, it's even more important that you convert those prospects to customers. To be effective, web content must speak to the immediate needs of visitors, using a consistent tone and style that they can recognize. More importantly, web content should be straightforward and arranged to make information gathering easy for visitors in each stage of the sales cycle. The best practices included in this paper will help you to create web content that converts web visitors into solid leads and buyers.

Other boring copy Related Articles

Saying What You Mean To Connect With Prospects! Why What You Say is Just as Important as How You Say it.
Do you REALLY think about what you are saying and how you are saying it, particularly in your promotinal copy? Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say “copy counts and actually your sales count on your copy.” The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree. Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words?

Don't be a Copy Cat You may end up in Court
Beware if you want to try and copy someones idea do some research! Names count if you try to get close to someones name you just might find yourself in court! Legal names take first place that means don't copy someones name and think because they don't have it on a website you can put a .com and its yours. Or better yet put a .biz .net or something a business didn't buy and you really have some copyright problems. Do the research people do not like Copy Cats and its not hard to pick out so lets deal with this the right way.
How To Write Winning Copy The More You Tell The More You Sell
Long copy versus short copy, which is better in the online world, when a sale lost forever is just a click away?
Is Your Advertising Amoral?
You already know that a strong headline gets people to start reading your (advertising or marketing) copy. You also know that the purpose of every paragraph is to get people to continue to read the rest of the copy. But what happens when people get to the end of your copy?
The Secret to Your Best Public Speaking Presentation Ever
Have you ever seen a public speaker who was so stilted and boring you found yourself thinking other thoughts rather than listen to their message? Or have you ever seen somebody who looks like they're trying to recite a speech they have memorized? Don't let this be you. It's boring.
5 Tips for Writing Quick-Read Copy
Click here. Buy now. Free trial offer. The world of advertising is full of short and snappy copy promising instant gratification. After all, most prospects simply don’t have time to read thoroughly. They skim. They glance. But if you’re betting they’ll wade through long paragraphs of narrative copy, it’s time to adjust your expectations. Your copywriting must be clear, compelling, and to the point. These days, the best copy is served a-la-carte, allowing readers to sample one message here, taste another message there. Which leads us to the most important rule in writing copy that sells: Make it “digestible.” Rely on headlines, subheads, captions, and bullet points – short snippets of copy with key nuggets of messaging. Long blocks of copy tend to overwhelm readers. They snooze, you lose.

Does Brand Imitation Work?
To Copy or Not to Copy, This is the Question.vWe all know that it’s tempting to copy the competition. There is safety in conformity – a certain “comfort factor” in being similar. After all, the other company knows what it’s doing, right? Not always.

Why is this key marketing truth so often ignored?
So many websites and emails lead with what the business owner does usually in the form of some incredibly boring "seen it all before" list of services or features. Whatever happened to SELLING??!! Is it that difficult to bring yourself to use the word YOU and actually create a sales proposition? Your web copy, emails, sales letters and free reports are usually being read by.....one person. Not a group of people who sat down together in the lunch room with their peanut butter sandwiches and decided a fun activity would be to look at websites or read emails together. If your copy is going to convert readers into prospects, it needs to be personal and give the reader what he or she wants.

Business Presentations - How Boring Are You?
Are you boring your audience to tears? If you're in a leadership position, most people will not come forward and tell you to your face: "You're boring!" Learn the signs and symptoms of boredom so you can make an instant course-correction.
Is Your Accountant Marketing Putting Your Readers to Sleep?
When marketing online, accountants have a unique challenge: They need to create content to help position them as experts... but who wants to read dry, boring information about tax codes and income statements? In this article, you'll read about the two elements that can transform your accountant marketing into compelling content that attracts readers without boring them.
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