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Opening Up New Sectors, New Markets
At any point in time, most consulting firms are engaged in opening up new markets: either for themselves or for their clients. This paper addresses: a) Typical contexts in which a consulting firm might want to develop a new market b) Some of the common pitfalls that show up c) Telling the story, when the story is still in development ... "building the road while we walk on it" d) Making use of alliance-partners to accelerate progress e) Deciding when to call it a day v. when to keep going As this is a huge subject, no one paper can capture even a fraction of our collective experience in this area. This document is intended as an aid to discussion, and therefore some questions are inserted to stimulate thinking.

Other boutique firms Related Articles

Technology Transfer through Training Spillovers
HRD activities conducted by the MNEs have proven to be important for host developing countries since domestic firms are more likely to face training constraints due to market failure. MNE training is also important since it is most likely to bring in the advanced skills and technologies to which domestic firms otherwise have no access. One important channel through which this technology may transfer from MNEs to domestic firms is the so-called training spillovers.
WHATS MISSING FROM SERVICE FIRM MARKETING STRATEGIES
By Mike Schultz Ask 10 professional service firms to see their marketing strategies and you will get an interesting mix of answers. You might get a 50 page document that would get an “A” in any business school class. Some firms might give you a few pages on the tactics they plan to implement by month or quarter. Many firms would say, “Marketing strategy? We're working on getting it down on paper this year.”

The Challenge of Change for Law Firms
An overview of the strategic challenges facing professional services firms, especially law firms
BOUTIQUES FOR GARDEN CENTER GIFT SHOPS
This article explains how to create boutique areas within your store.
What are the Strengths and Weaknesses of a Smaller Company?
The article provides insights as to how business owners and new entrepreneurs can focus on competing with larger firms who have significant perceived advantages in the marketplace . Small and medium sized firms have advantages also .
Working Capital Factoring – Leveraging receivables / Inventory and P.O.’S
An overview of how working capital facilities such as factoring , inventory financing and purchase order financing can enhance a firms sales and profits without additional debt to Canadian firms
Drunks, A Wall, Entrepreneurs and Jobs
That young firms account for most of the job creation in the U.S. – as written about my Kauffman colleagues Dane Stangler, Bob Litan, and others -- has quickly become one of those compelling facts that changes the way you apprehend the entrepreneurial world. Young firms assume their rightful priority of place, and the vexing conflation of young/growth firms with small firms is finally and rightly undone.
Canadian Franchise Financing – Made in Canada Solutions!
Information on on franchise financing in Canada – Canadian solutions for financing a new or existing franchise and the importance of dealing with an expert in this boutique area of business financing

The Small, Boutique PR Firm – A Better Model
As the marketing/PR industry undergoes changes, marketing/PR firms are changing as well. The large, bloated PR firm is fast becoming a thing of the past. The better model is a boutique firm with low overhead and access to talent and resources that can move on client campaigns quickly and with top-level expertise.
Legal Marketing: Social Media and Law Firms
Despite what the skeptics say, social media can be a powerful marketing and business development tool for law firms. Many law firms have been reluctant to embrace social media, in part because of lack of understanding and the perceived time commitment required with questionable return on investment. Even now, when many companies and firms are seeing a positive impact from social media, there’s still a lot of confusion and reluctance to embrace this new medium.
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