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Evaluating Your Company's Culture
I believe a company's culture is the single most important factor that will determine whether the company is sucessful or not. Business owners and executives should consider what they want their company culture to be and how they can shape it. This article provides many practical tips.

Other boutique law firm Related Articles

GENERATING LEADS, BRAND, RELATIONSHIPS, AND TRUST AT THE SAME TIME
By Mike Schultz Relationships. Trust. Delivery of superb value. These are core ingredients of a successful service firm. Talk to 100 service firm marketers and leaders, and they'll all tell you (and most of them believe it, even if they're wrong) that their firm is in the top of their industry in each of these categories. Why, then, do service firms typically do such a poor job of bringing relationships, trust, and value into their marketing mixes?

BOUTIQUES FOR GARDEN CENTER GIFT SHOPS
This article explains how to create boutique areas within your store.
Canadian Franchise Financing – Made in Canada Solutions!
Information on on franchise financing in Canada – Canadian solutions for financing a new or existing franchise and the importance of dealing with an expert in this boutique area of business financing

The CPAs' Fundamental Principles of Marketing
Learn the basics of marketing your firm. Veteran firm owners will find some helpful information, but this article is actually intended for new firms.
The Small, Boutique PR Firm – A Better Model
As the marketing/PR industry undergoes changes, marketing/PR firms are changing as well. The large, bloated PR firm is fast becoming a thing of the past. The better model is a boutique firm with low overhead and access to talent and resources that can move on client campaigns quickly and with top-level expertise.
How to Socially Intelligent Interact with People
One of my law firm Managing Partner executive coaching clients recently shared with me that he was having a hard time influencing several of the firm partners on a new strategy for the firm. We have been working on improving his executive presence including talking less and listening more. He is not great at getting others to cooperate with him, and has a fairly authoritative leadership style.

How to Read and Influence People
One of my law firm Managing Partner executive coaching clients recently shared with me that he was having a hard time persuading several of the firm partners on a new direction for the firm. We have been working on improving his situational awareness and ability to read body language.

Legal Marketing: Your logo, a visual foundation for your firm
Your logo is a visual representation of your firm, and it should be recognizable, consistent and memorable. Your brand – and by extension, your logo–is your promise to your clients. It includes the way your office looks, the way you answer your phone and emails, the type of people you hire, the way you deliver your services-ultimately it’s who you are as a firm. The most obvious extension of your branding is often your firm logo so creating one should be approached with a level of seriousness and dedication.
Legal Marketing: Create a Label for you firm
Creating a "label" for you firm, or recognized brand, for your firm will increase your credibility and clientele base.

Which Client Are You?
Growth and profitability for your firm is less about acquiring and maintaining more clients, and more about strategic selection and retention. Many (most) firms grapple with this concept, as it appears counter-productive to expend energy in acquiring clients, only to let some of them go, and there’s always the consideration of the potential that a particular client may bring to the firm in the future. Unless clients are proactively managed through a client growth process, the value to your firm will be realized a lot more slowly and the returns are unlikely to be as high when you let the client drive the process. The resources that your firm needs to employ in order to acquire and service your clients, is also a key consideration in how you grow your client base.

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