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Lesson #1: Do Not Let Where You Have Been Determine Where You Are Going
“I’ve always wanted to be a star,” says Jameson. “I think my life is one everyone can relate to at one point or another in their own lives; and hopefully my surviving so many of the things I did will help them believe they can overcome anything as well.”
Lesson #4: Put Yourself in Your Consumers’ Shoes
In the mid-1990s, Fuller came across a group of five women who called themselves Spice. They had been singing together and trying to get noticed for more than 18 months, to no success. When Fuller approached them, they were not sure what to expect, but anything had to be better than how they had spent the last 18 months.

GIVE CUSTOMERS WHAT THEY WANT
Finding out what customers want, and then setting out to meet their needs, provided it can be done at a profit, is what helps prevail in the marketplace. Demonstrating to customers how a product or service can satisfy their wants and desires will strengthen the holding glue between the customer and your business. The wise business owner is always aware of customer wants. Many businesses make the mistake of assuming that a customer’s number one priority is low price. But before price even becomes a factor, the customer wants other things. The customer is looking for ways to improve their quality of life, their productivity, to become more profitable, or to increase their competitive advantage. Meeting one or all of these fundamental wants will add value and move the customer forward.
Women Entrepreneurs--Step into Your Power
Over and over I see women entrepreneurs who are multi-talented, brilliant, hard working, warm, loving, humorous and passionate. Often overwhelmed and unsure, they have been selling themselves short. What are they missing?

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