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A Forgotten Secret of Sales Success
Brad learned early in his career that left to his own devices, he would find ways to avoid picking up the phone and making calls. Like so many salespeople, he suffered from call reluctance, fear of rejection, fear of failure, and more. Over time, he learned to trick himself, play games and, most importantly use purpose, motivation and fear to assure that he was consistently filling his pipeline. Listen to the show to hear more about this compelling topic.

Other brad ferguson Related Articles

Should You Force Your Investors To Use Your Product?
I had the following exchange with the CEO of one of my investments the other day. Q (Brad): It’s strange to me that only a few of the investors / board members are using Product X. Any insights?
Rule 5 Pay for Position
This is Rule #5 in a series of articles on "21 Ways to Increase the Power and Profit of Your Advertising Without Spending an Extra Cent" by Brad Sugars.
Rule #12: Repeat Your Story in the Coupon or the Closing
This is Rule #12 in a series of articles on "21 ways to Increase the Power and Profit of Your Advertising Without Spending an Extra Cent," by Brad Sugars.
Rule #13: Tell Your Story with Sub-Headlines
This is Rule #13 in a series of articles on "21 ways to Increase the Power and Profit of Your Advertising Without Spending an Extra Cent," by Brad Sugars.
Rule #14: Every Picture Demands a Caption
This is Rule #14 in a series of articles on "21 ways to Increase the Power and Profit of Your Advertising Without Spending an Extra Cent," by Brad Sugars.
Rule 20 Rules are Made to be Broken
This is Rule #20 in a series of articles on "21 ways to Increase the Power and Profit of Your Advertising Without Spending an Extra Cent," by Brad Sugars.
Rule 21 Listen to the Market
This is Rule #21 in a series of articles on "21 ways to Increase the Power and Profit of Your Advertising Without Spending an Extra Cent," by Brad Sugars.
Rule 19 Watch What DirectResponse Advertisers Are Doing and Plagiarize
This is Rule #19 in a series of articles on "21 ways to Increase the Power and Profit of Your Advertising Without Spending an Extra Cent," by Brad Sugars.
Rule 10 Indent Paragraphs
This is Rule #10 in a series of articles on "21 ways to Increase the Power and Profit of Your Advertising Without Spending an Extra Cent," by Brad Sugars.
Rule 11 Use a Drop Letter
This is Rule #11 in a series of articles on "21 ways to Increase the Power and Profit of Your Advertising Without Spending an Extra Cent," by Brad Sugars.
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