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The Science of Differentiation
There is enough evidence in the annals of branding to convince even the most skeptical small business owner that differentiation is a critical component of building a successful brand – yet there are very few that embrace the concept. For those of you that are not convinced, there is another way to look at differentiation - through brain science. The human brain, in its mysterious glory, thrives on differentiation.

Other brain matters Related Articles

Friend or Foe the Importance of Creating Great First Impressions
We often refer to the brain as having two hemispheres: the left, largely responsible for logic, and the right, predominately responsible for creativity. This description fits what we know to be the cortex or new brain; however, there is a third dimension, the hypo-thalamus or pre-historic brain, which is in fact the brain stem and is solely responsible for instincts.

Why Change Is So Hard
A single human brain is estimated to have the switching capacity of the entire U.S. telephone network.It can hold up to 100 trillion bits of information, dwarfing the capacity of any computer ever developed yet. But the brain can act as a prison unless we learn how to control it. The brain can, and often does, lick us into automatic perceptions and behaviors that are inaccurate, ineffective, or downright destructive. How the human brain works is worth noting if we want to change.

PATTERNS OF NEW LEARNING
PATTERNS OF NEW LEARNING Some Mind Matters and Brain Business in New Endeavors This article examines aspects of the art and science of change.
Driving Guest Loyalty In An Economic Downturn
Yeah, yeah, another article about the same stuff to do in a down economy. Not really. I’m as fed up with them as you are - trust me, probably a lot more since they really don’t address anything that really matters. But this time I was reading, “The Importance of the Customer Experience in a Down Economy” and could not get past the introduction without my brain kicking into overdrive with references for our business.
It's in the Brain - leadership and social issues
It is now fairly well accepted that the brain has three quite clear areas from which to control our behaviour – the area closest to the brain stem (sometimes called ‘the reptilian brain”), the limbic area (sometimes called “the mammalian brain”), and the cortical area (sometimes called “the human brain”. There is hard data that shows where teachers engage with students, the students become more responsive to learning and they don’t want to “let the teacher down”. In turn this has an impact by reducing antisocial behaviour in the community around the school. There is also hard data that shows where employees are engaged with their work and with their co-workers, there is significant reduction in lateness, absenteeism, sickness, and abuse of trust.
A positive work-out for your brain for business owners and would-be business owners alike
There are many of us that go to the gym to give our bodies a work-out, but how many of you give you mind a work-out too? I would hazard a guess that not many people give their brain a physical work-out; there are those of you that have bought the "Nintendo Brain Tease", which is said to help our brains and our memory. However, this is not many people that even do this and what I have in mind is to change your thinking to a positive mode of thinking, so here goes my idea for a brain work out: 1. Each day you wake up make sure you "Think in a positive way". Begin your day with a big smile and take your mind off to a lovely place, a special place you would love to be. This could be a Caribbean Island or by your favourite lake, it does not matter, all that matters is that when you think about this place it makes you feel really good.
The Surprising Harm Of Being Around Negative People
The words someone else speaks or the actions they take in your presence can change the actual structure of your brain! How you choose to spend your time and who you choose to allow into your sphere of influence matters greatly. Experiencing negative situations or negative people not only changes the structure of the brain, but memories of those interactions get stored in the cells of the body and remain long after the event took place.

Nurturing Nature-Does Your Brain Need a Workout?
Millions of brain cells die every day. If you are not replacing them with new healthy cells your brain will atrophy like any other muscle. Learn how to grow new brain cells and keep your brain healthy.
How the Economy Affects Your Brain
It’s a well known fact among the Mental Science community that chronic stress can actually alter brain anatomy. Stress (depression, fear, etc.) may cause specific areas of the brain to shrink in size. As the brain areas shrink, their functions (brain chemical secretions and electrical impulses) are altered. This anatomical adaptation to stress will ultimately affect how a person thinks, behaves, and reasons. In other words, changes in the brain due to stress, makes us less able to think of logical solutions to our problems. In addition to the irrational problem solving capacity produced by stress, the actual brain cells will change according to your thoughts.
Health Habits: Supplement Your Brain
Guess what! Your brain does not operate on its own… it’s attached to the rest of you. If you keep your body healthy, your brain will be healthier too, and you will be giving your brain a better chance to help you stay smarter and live a longer life of abundance and vitality....
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