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Lesson #1: Create a Better User Experience
“When we started this company a few years ago, we never expected to be here,” says Hurley. “It’s interesting how this simple idea, improving our own video experience online, turned into this.”

Chad Hurley and Steve Chen Quotes
Chad Hurley and Steve Chen Quotes
Do Your Investors Use Your Product?
Brad Spirrison has a nice article in the Chicago Sun-Times titled Feedburner’s investors have its technology at their fingertips. Among other things, he highlights that three of the FeedBurner investors – me, Fred Wilson at Union Square Ventures, and Matt McCall at Portage Ventures are active bloggers that use FeedBurner’s services regularly.
Some are naturals, but everyone can get better
We were recently doing Relationships for Revenue Growth training for some of the sales force of a large technical company, and throughout the day, we had great discussions about the power of turning business relationships into personal relationships.
100 Ways to Succeed #80
The 1% "No brainer"
Business Opportunity Failure - What to Do If it Happens to You
Thousand of Business Opportunities are started every day and a large percentage of them fail. Generally, people start their business full of enthusiasm and expectations of succeeding on their very first try. They have been duped into thinking that an internet business is easy to set up, requires very little work, does not require working capital, and many other cleverly misleading statements by unscrupulous marketers who lead them to believe that setting up a business is a no-brainer.

How To Convert Internet Marketing Leads Into Sales
So you've done a great job with your lead generation, now it's time improve those conversions and put more money in your pocket. Read this to learn more
Benefits of a Virtual 800 Number
For a small business there are many benefits to having a virtual 800 number. A virtual 800 number offers you freedoms like you've never known before and allows you to conduct business from literally anywhere you are so long as there is a phone.
Can't Touch dis
Every so often I run into a challenge so daunting that there is no place to hide. I was recently hired to develop a fairly simplistic pilot program that could easily be exportable to other areas of the country.

Unleash Attention-Getting Power in Your Bio
How to make your bio stand out for the media
Get More Clients by Making Your Marketing Materials the Life of the Party
When you sit down to write your marketing materials, you’re really getting ready to have a one-on-one conversation with the person who’s going to read them. It’s up to you to decide what kind of conversation that’s going to be. If you make it sound like your typical, formal, boring, all-about-me marketing, people aren’t going to stick around to read the whole thing…

Trustworthiness
It pays to be on time. Don't keep your customers waiting - learn why here.
Macs more expensive? Not if you consider TCO
Recently, two analysts said that the common perception of Macs as pricey items is indeed true. Richard Shim, an analyst at market research firm IDC, and Ian Lao, an analyst at In-Stat, said that, without significant price cuts, Macs continue to cost between 25 and 40 percent more than PC hardware of equivalent specs, say both Shim and Lao.The Sellers Research Firm disagrees.

How One Moment of Truth Builds Customer Loyalty through the Behaviors of Your Employees
Do you know what a moment of truth really is? Do you truly understand how to build customer loyalty? Read a story that clearly reveals how you can build loyal customers through very, almost insignificant actions.

10 Personality Traits Needed To Work At Home
It's no surprise that people are seriously looking for work at home opportunities to supplement, and sometimes even eventually replace, their income, especially in hard times. But, before you embark on an official plan to work at home you need to figure out whether or not working from home is something you'd really like to do or if you are even cut out for it.
How to Get Double Digit Responses to Your Email Newsletters
I’m happy to say that I’ve enjoyed double digit open rates and sometimes even double digit click rates for many, many of my newsletters this past year. Following these common sense tips means you can, too.
Why Use A Certified Bookkeeper Instead Of Doing Your Own Bookkeeping?
As a member of the Institute of Certified Bookkeepers I am often asked why a small business owner needs to use an outside bookkeeping expert, rather than doing the bookkeeping themselves to save money. This is an easy question to answer because it is a “no-brainer”. There are times in your life when only a qualified expert will do. For example, if you are about to undergo brain surgery...
Make it Stupid-Easy to Buy
What’s easy for you is hard for someone else. Most of you are notorious for thinking if you understand it, if you can do, anyone can. Wrong.

How to Let Business Slip Through Your Fingers
Last week I went to purchase some food at the local deli and asked the owner what the ingredients were in the ham he sold. He was very unhelpful as I took him away from preparing food to put into the display case. So I walked out and didn't spend my money with him and won't go back again.

Tips on Writing Guarantees
Let’s assume you have a brilliant product or service, and you want to make it an absolute no brainer for people to buy it – what can you do? One of the best things you can do is to take away all the risk for the purchaser and give a guarantee. People these days are worried about being ripped off and want some reassurance that you will not do that to them. By offering a guarantee you reassure them of your good intentions and in doing so, you will reduce their resistance to buying your goods or services.

Answering Tough Questions That Can Save Your New Business
New businesses start up every day, both online and offline. Unfortunately, statistics show that the majority of them will fail. Asking a few tough questions, and knowing the answers can prevent your dream of owning your own business from becoming just another sad statistic. Isn't that worth a bit of your time?
Why Do You Buy?
What makes you buy one thing and not another? Is it because of price, quality, uniqueness, or is it something else?
When You Don't Find Compelling Reasons to Buy
Read this case history to learn what happened when the Lexus salesperson made it all about price, which didn't matter, but didn't bother to uncover the compelling reasons, which would have made a big difference!
How To Have Websites Built For You The Cheap Way
you must understand that it is a rip off to get companies to design websites for you. Have you ever seen those advertisements in newspaper classified ad sections that offer a 5-page website at $500? These companies are established companies with physical locations, therefore they have to increase the amount they charge to pay off some overheads: office rent, designer's wages, advertising costs and so on.
How To Use PowerPoint During Sales Presentations
Using PowerPoint slides during a sales presentation can have a big impact on your customers. Using it the wrong way can have an even bigger negative impact.

Small Business Marketing -- Business Lessons Learned in Cabo
The thing about Cabo, Mexico, is you're surrounded by a lot of entrepreneurs. From the people peddling their wares on the sidewalk to the wait staff and crew members serving you (and working for tips), it's a great place to study what to do if you want to put more money in your pocket. Here are 5 things they did and what you can do in your own marketing to increase your sales.
The Conference Commando
Do you attend business conferences? How much planning do you do beforehand? Where is the value in the conference for you. Andy Lopata looks at a recent event he attended and how he made it the most rewarding conference of his career.

Financial Management
Most entrepreneurs I know have taken few, if any, business courses. They are creative, imaginative, and ambitious to no end, but they couldn’t tell you the first thing about what sound financial management means. If you’re not one of those entrepreneurs, then read no further. Go about your merry sound financial management way. But, if you’re one of those entrepreneurs who are finding themselves drowning in the spreadsheets and jargon of the financial world, keep reading for tips on how to stay afloat.

Other brainer Related Articles

100 Ways to Succeed #80
The 1% "No brainer"
Basic Sales Techniques
Learn these no-brainer basic sales techniques and watch your sales take off. And always remember, selling is easy when you work hard at it.

Tips on Writing Guarantees
Let’s assume you have a brilliant product or service, and you want to make it an absolute no brainer for people to buy it – what can you do? One of the best things you can do is to take away all the risk for the purchaser and give a guarantee. People these days are worried about being ripped off and want some reassurance that you will not do that to them. By offering a guarantee you reassure them of your good intentions and in doing so, you will reduce their resistance to buying your goods or services.

Why Use A Certified Bookkeeper Instead Of Doing Your Own Bookkeeping?
As a member of the Institute of Certified Bookkeepers I am often asked why a small business owner needs to use an outside bookkeeping expert, rather than doing the bookkeeping themselves to save money. This is an easy question to answer because it is a “no-brainer”. There are times in your life when only a qualified expert will do. For example, if you are about to undergo brain surgery...
Why Is Building Customer Loyalty So Difficult?
One would think that building loyal customers is truly a no-brainer? Yet, businesses continue to turn off far more customers than they turn on! So what is the answer to building customer loyalty?
The Four Agreements at Work: An Inside Job
In his book The Four Agreements, Don Miguel Ruiz distills the essence of Toltec wisdom into four principles for living a life of value: 1. Be impeccable with your word. 2. Don’t take anything personally. 3. Don’t make assumptions. 4. Always do your best. How elegantly simple and, as some might say, a “no brainer!” But simple wisdom isn’t common practice. While most of us believe we are impeccable with our word, we know others who are not. And most likely, others, from time to time, consider us far less than impeccable.

Virtualization: A Small Business Perspective
Virtualization is Gartner's Number One strategic technology for 2009. It's become almost a no-brainer for large companies and data centres. But does it make sense for small and medium businesses? The answer is yes, no, or maybe! That depends on whom you ask, and what you need. This topic is the fourth in our 2009 white paper series: "Making every IT dollar count!" The full white papers are available on our website.
Business Opportunity Failure - What to Do If it Happens to You
Thousand of Business Opportunities are started every day and a large percentage of them fail. Generally, people start their business full of enthusiasm and expectations of succeeding on their very first try. They have been duped into thinking that an internet business is easy to set up, requires very little work, does not require working capital, and many other cleverly misleading statements by unscrupulous marketers who lead them to believe that setting up a business is a no-brainer.

5 Deadly Mistakes Network Marketers Make
Network Marketing is a no-brainer, so why do so many give up? What is the difference between those who succeed and those who quit?
It Takes a Village to Raise a Nation
After years and years of building my business I know it’s a heck of a lot more fun (and a lot less work) to raise a vision when you have a village of people supporting you! I’ve always had a team. To me that’s a no-brainer. But sometimes I lose sight of the other important “villagers” I need to help me stay connected to my vision.
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