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Three Types of Marketing Your Small Business Needs to Grow
When it comes to marketing and advertising your small business, you need to focus on more than just attracting new customers or clients. In fact, that’s the most expensive and difficult way to grow your business. Instead try using a mix of these three types of marketing tactics to get new clients and keep them coming back for more…

Other brand familiarity Related Articles

THE TRUTH ABOUT BRANDING
Brand. Brand. Brand. Every company today wants to be a brand company. “We are a brand experience company,” or “we have just completed a rebranding campaign” seems to be the new, must-have mantra of organizations. This trend is almost overwhelming and far too often severely misguided.

How To Choose The Best Marketing Strategies For You
Instead of making your marketing decision based on price, convenience, or familiarity, you need to look at your goals, the results you are likely to get, the true costs and the potential gains.

Two Hot Tools for Becoming an Instant Expert
The Internet offers so many opportunities to build and enhance your personal brand. There's no better way to let potential employers and anyone else know before you walk through the door that you're something special. Of course, to be a real expert on anything, the first prerequisite is deep familiarity and facility with your subject matter. But after that, it's all about finding ways to show people your expertise.

MARKETING ONLINE - GET TRAFFIC TO YOUR BLOG FOREVER
As a business blogger you must be having the desire to have many people like and come more times to your blog. You need to drive and maintain traffic. Traffic drives you. You also need to enjoy high search engine optimization. For you to achieve this, you must make your blog a brand. A brand so strong, that it will stand out against your competitors. But how do you make your blog a brand? Many times people use the word brand without actually understanding what a brand mean. The marketers define a brand as:- • A name or a term • A sigh, symbol
Check Your Brand Positioning in 5 Minutes
Understanding brand positioning is very important if you want to correct misconceptions and off-brand opinions of your brand. You may have every intention of analyzing your brand to make sure that it is in a position of strength by participating in scientific research to that end. But first as a litmus test, you might find it useful to do a little under the radar analysis to get a quick feel of your stake holder's opinions regarding your brand positioning. We are going to casually ask them.
What Do You Stand For? What is Your Brand?
Your brand isn’t just a logo or a marketing scheme. Your brand is the promise of the value your customers will receive. A strong brand not only builds relationships – it nourishes them. So how do you develop a brand that works for you by heralding a clear, compelling message people want to hear?

Do Bean Counters Understand Brand Value?
A company's brand has real value. Brand makes up 48% of Coca Cola's brand enterprise value. But outside of the Fortune 500, do CFO's and financial managers of small to medium size companies understand brand value?
Your Brand is More than a Logo or a Tagline
Many people in business believe their logo and slogan make up their corporate brand. And while they are integral to a company’s image, there is so much more to what a brand really encompasses.Your company's brand is its evidence of distinction. Your company's brand strategy is the adoption of that brand by everyone in the company and the process by which the promise of that brand is delivered to your customers.
Harness the Depth of Power In Your Brand
There’s a common misconception in the small business world that looks like this: Brand = Logo That’s simply not the case–a brand is so much more! If you think your brand is the same thing as your logo, then you’re missing out on your chance to harness most of your brand’s power.
A Brand Is Much More Than Just A Logo
Logo design is a part of brand design. But, a brand is not just a logo design. When does a logo become part of a brand? To answer this question, let's first define what a logo is and what a brand is: What is a logo? A logo is a unique, meaningful design that's paired with your company name in an interesting and cohesive way. The logo also has a color palette assigned to it. It must be scalable, able to be reproduced consistently in all of your marketing, and timeless - so that it doesn't get stale or look old too soon. What is a brand? A brand is "The collection of perceptions that your customer has about your business". Note that the brand lives in your customer's mind - and the ideas that they have about your business.
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