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Success Stories Boost Branding
Whether your business is local (like a home remodeler) or global (like an online specialty retailer), you can make a tremendous brand impression by telling stories-real-world stories illustrating how your business has benefited customers.

THE THREE R’S OF SERVICE BRANDING: REACH, RECOGNITION, AND REPUTATION
By Robert Croston Think about your most recent branding campaign. Were your television ads as successful as you'd like them to be? Perhaps the billboards didn't create the recognition that you were looking for, but your online ads on Yahoo! and AOL worked quite well. Did you pick the right professional athlete to represent your firm's services? If you're reading this far, and you work at most service businesses, you probably think I'm nuts. You don't do any of this. Well, maybe you're a big firm and you do (kudos to you), or you've tried something here and there. But in most of our service business realities, advertising-as-a-primary-branding-vehicle is not the norm. And it shouldn't be.

Website is an Ad
Your website's home page is an advertising tool. We have just seconds to engage a visitor so that they take the time to go through the site to learn more about your products or services.

Other brand impression Related Articles

Build Your Brand
So you’ve read my points on the power of a Personal Brand (see "Live It Loud and Clear!" or "Be Your Own Adjective") and you're interested, but you don’t know where to start. That is the topic for this month’s message. To get to the heart of your own personal brand, the essential impression you make on the world, you have to strip away the details and get down to your bare-boned basics, your “constants”.
Keys to Branding Your Small Business
During the 19th and early 20th centuries, a rancher would mark his cattle with a brand. This brand, depicting an image unique to his ranch, distinguished his cattle from another’s in the event of a broken fence. Branding, in today’s modern marketing world, operates much the same way. It seeks to distinguish a product or service from the competition and create a lasting impression in a prospect’s mind.

First Impressions Mean Everything, Especially If You're In Sales
It's been said, "You never get a second chance to make a good first impression." In sales, you can triple the importance of making a positive first impression. How you look and what you say creates a lasting first impression.

Keys to Branding Your Growing Business
During the 19th and early 20th centuries, a rancher would mark his cattle with a brand. This brand, depicting an image unique to his ranch, distinguished his cattle from another’s in the event of a broken fence. Branding, in today’s modern marketing world, operates much the same way. It seeks to distinguish a product or service from the competition and create a lasting impression in a prospect’s mind.

Branding & Marketing Defined, and how to fuse them together for maximum results
Simply put, your “brand” or corporate image is the impression formed at every point of contact with your prospects and clients.
How To Make a Great First Impression
Personal grooming and the clothes we wear make an impression when we meet a person for the first time. Hopefully it's a good impression. However I don't want to talk about this aspect of making a good first impression right now. Rather, I'd like to share six tips for making a good first impression...
Exquisite Logo Rugs - 5 Unique Marketing Applications
There are times when you need a little extra punch. Brand identity is integral to any marketing strategy. A classy looking rug with your logo is another opportunity to create a valuable first impression of your brand name. Here are the top 5 applications.
First Impressions
It is though that a “first impression” is created in three seconds. That is… one… two… three… impression created! In that tiny amount of time your appearance, body language, mannerisms and how you are dressed are all pieced together to form that impression. After that “first impression,” it can take hundreds of hours for the three second first impression to be changed. With odds like these, it’s important that that first impression is a good one.
How To Leave A Lasting Impression
When you only have a few seconds to get noticed in this hyper-quickened audio-visual world of ours, a lasting impression typically depends upon whether or not you were noticed at all. Squeezing our focus into that first frame people see will not only determine if we leave an impression, but exactly what that impression will be.
Personal Branding: Make the Right First Impression
The first impression you make goes a long way towards establishing your personal brand.
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