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brand loyalty Tagged Articles



Liquid Gold: How Candler Turned a Drink into an Empire
“Every human life is made to fit some place, and there is a place for every life,” Candler once said. “The lives and the places are made for each other that they may serve the purposes of the God who made them.” In creating his billion dollar empire, Candler seemed to have found his fit in life. Today, it is estimated that nearly half a million times every minute of every day, someone consumes a Coca-Cola product. How did a young man with less than $2 to his name go on to create one of the most successful companies in America?

Creative Recruiting and Other Social Media Ideas
Who else has been following the Murphy-Goode Winery contest? Today they’re announcing the winner of their six-month “Wine Country Lifestyle Correspondent” dream job. The campaign is a terrific example of how social media marketing can generate tremendous buzz, brand loyalty, and publicity – and even some controversy. (Let me know on the blog if you’re a fan of the campaign – or the wine.)
Twitter Metrics
Metrics that can be used to track performance on Twitter.
Harnessing Human Resources for Sustainable Competitive Advantage
Paying careful attention to the one thing companies can control - the quality of their people, especially in the leadership pool leads to generating excellent results year after year.
Changing sales perceptions
Stop for a minute and reflect: What is your view of selling? Has your perception of sales changed over the years? Your answer is most likely ‘yes' if you are a customer or salesperson in business to business (B2B) sales. But not if you are a customer of retail. More about that another time. Today's changing B2B and high-end B2C sale practice styles are an adaptation to the environmental forces. The change towards people-centricity is evident in a number of organisational functions, in particular the sales function where there has been a significant shift from product-focused selling to relationship selling.
From 'Whoops' to 'Wow' - How Brands Can Recover from a Blunder
When customers experience a not-so-good situation with a vendor, how can the vendor recover? What does that recovery attempt do for customer loyalty?
Economic Challenges Haven’t Shaken the Fitness Industry: Personal Training Franchise Offers Prospective Business Owners an Upscale, Proven Business Model
During a rough period in our country’s economy, it’s hard to find a business that hasn’t been affected by the consumer trend of spending less, but one brand in the massive fitness and wellness industry has seen positive growth and brand loyalty. One2One BodyScapes, a Massachusetts-based personal training franchise has seen an increase in personal training sales for the first quarter of 2009, up 9% over the fourth quarter of last year. In April 2009, the franchise measured an even larger, 17% cumulative increase in sales over the month before.
What the Heck is Public Relations Anyway?
Public Relations is more than publicity and promotion. It's a way of thinking about relationships between segments of society and public issues, and the act of educating those publics about your value in the market place.
Packaging… Real Brand Value!
Help for small businesses explaining the importance of a cohesive marketing strategy

The Importance of Branding Your Product in a Depressed Economy
The adage “what’s in a name” has often been debated. When it comes to products, a good, catchy name that sums up what your product is and what it offers is critical. Afterall, the name will be the first things consumers see on a shelf, a web-site or marketing materials. A well thought out name may even make it easier for search engines to find your product and bring it up in the first few pages of google or yahoo.

The Not Surprising Failure of Corporate Blogging
blogs and brand social network profiles have not gained the trust of traditional information sources such as newspapers, internet portals and personal blogs,

Valentine, valentine, please be mine!
A look at an important people management issue with Valentine's day approaching!
How 2.0 are you?
In other words, what “version” of the Internet experience are you providing visitors to your Web site?

Strategies for Survival in Tough Times
Work on your energy! In times of stress and anxiety, it’s even more critical to eat right, exercise, and get the proper amount of sleep (generally 6-8 hours a night). By taking care of yourself properly you maximize your ability to be highly productive throughout the day – every day.

FranchisorFranchisee Relationship
Because entering into a franchise is investing in a very real, very serious relationship, you want to make sure that you're on the road to establishing a healthy franchisor/franchisee relationship.

Using Internet Marketing to Leverage Brand Loyalty
Traditional industries waiver in the wake of savvy internet marketing services that now has the opportunity and potential to provide cost-effective advertising alternatives in place of traditional branding or marketing tactics. Not only has this taken up the slack in waning consumer awareness using off-line marketing, now more than ever, it is about satisfying end-users and culturing relationships that foster long-term brand loyalty.
Advertising: Free Samples For Retail Shops
The modern consumer has a virtually unlimited number of options when it comes to product selection. Whether it is through an online venue or on location at a physical retail store, customer options have never been greater. Luckily, all of these options have created at atmosphere of fickleness and uncertainty, with brand loyalty at an all time low. This creates the perfect opportunity for creative entrepreneurs to steal market share from their competitors, assuming they utilize the correct marketing method, such as offering free samples at a retail location.

How to Build a Marketing Message People Listen To
When professionals speak they must think in terms of marketing. Marketing is a process that enables you to engage individuals by sharing value based information that aid in developing relationship. Over the last 30 years one of the best methods for establishing this value is with an audio logo. Similar to the manner in which Coke or Nike uses logos to initiate and sustain brand, your audio logo can provide similar.

Other brand loyalty Related Articles

The A to Z of Small Business Sales - Loyalty and the Value of Loyalty - Part 1
Why is loyalty important? Is loyalty an illusion? The article considers these questions and examines loyalty and reputation and suggests loyalty starts with how small business owners treat people.
The A to Z of Small Business Sales Loyalty Part 3 Loyalty to Customers Employees and Self
Loyalty is a state of faith or feeling faithfulness. Loyalty starts with loyalty to self and the peace, understanding and self reliance that comes from self loyalty. Practising self loyalty will inspire peaceful, relational practises - including the Sales process - within the business will grow and sustain your business.
Revealed key elements of a successful customer loyalty programs
Customer loyalty programs refer in general to points rewarded to customers for either brand or company loyalty. These types of customer loyalty programs can be a very effective form of promotion as long the rewards are valuable to the particular customer base. They are also more effective if they are regularly updated and kept relevant to the company’s products/service or are a good complimentary item to the product they are being used to promote.
Sell the Store, Not the Chair
The purpose of teaching a salesman to spend extra time with a customer to discuss the store’s long-term relationships with customers is to attempt to educate the buyer and create brand loyalty. Over time, brand loyalty and the desire to work with a store that stands behind their product can overcome many objections, including pricing.

Basic Branding Techniques For Do It Yourself Online Success
Branding is all about how your customers perceive your business. Think of your brand as promise you make to your customers. i.e. Wherever they see your brand they can be assured of both its desirability and reliability. Your goal in developing your brand is to create an emotional spark, a strong connection with your customer that creates a warm and positive feeling resulting in product loyalty. If you are not sure where to begin, or especially if you think you already know everything there is to know about building your brand read on....
Social, Cultural and Economic Impact of Brand Creation
Take a moment here to look at just how infinitely large of a undertaking Brand Creation truly can be. Consider all of what is involved in just beginning the possess and what is at stake here. Brand Creation has the potential to effect the entire world. And to create a lasting effect on our culture. And to make an economic impact statement that was once thought impossible. The steps involved here are many, it is not merely the naming of a product or symbol. This reaches far beyond that, when the idea for a Brand is given birth all of the guarantees and promises of the products and services. That a successful Brand enjoys the mind recall of its customers and the resulting product loyalty that comes from it.
You, Inc. What it Takes to Build a Personal Brand
It’s a brand new work-world. And I do mean “brand.” It used to be that only businesses worried about branding. To thrive, they worked diligently to distinguish their company from the competition. This meant carving out a niche based on competitive advantages and specific corporate attributes. In other words, they crafted and maintained a strategic brand – a unique, useful promise to current and prospective customers to gain brand equity and loyalty. This was business, after all.
Share of Mind Leads to Share of Wallet
The link between customer loyalty and stock price performance is the ability to create incremental purchase behavior --- how share of mind leads to share of wallet. The more loyal a customer is in any industry, the less likely they are to purchase from a competitive brand. That is why even brands with high engagement scores and loyalty metrics are constantly looking to improve on them.
If you don’t take care of your employees… they won’t take care of your customers
Delivering the brand from the inside out ---- ensuring that every employee is engaged and motivated to consistently deliver on your brand’s promise ---- is crucial to driving customer loyalty.
Breathing Life Into Brands
There has been a lot of discussion around the erosion of brand value and the fact that consumer brand loyalty has been slipping for an extended period of time.
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