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Sloppy naming
If you've got more than one product or service, you have a problem. You need to decide if there's going to be an architecture to the way you name things. General Motors has a division, Chevrolet. Chevrolet makes cars, and each car has a name (Corvette, Impala). They have an architecture in place that makes some things clear very quickly.
How thought leadership can turbo charge your brand
Thought leadership is an extremely powerful leadership tool for a company or one's own personal branding. But what does it require to become a thought leader?
Demythologizing the McElroy Memo
In the canon of English-language writings on brands and brand management, few documents possess the stature of the legendary McElroy Memorandum known as "Brand Man". In this article, Stanley Moss offers an analysis of McElroy's narrow focus, how brands have grown up around the memo, and how marketing is now simply a fractional part of branding.
A Shiny Needle in the B2B Marketing Haystack
There's so much information available across the web. It's tough to find relevant content for your own B2B efforts, kinda like that proverbial hunt for the needle in the haystack.
Women - The Myths The Realities Things Successful Entrepreneurs Should Know
For years business owners, corporate executives and marketers have had pre-conceived ideas about women consumers. Many of these myths hurt a company's ability to be successful with the woman buyer. To be more effective in selling to women, you need to dispel myths you currently hold.
Brand Management - Grateful Dead Style
This article makes the slightly whimsical argument for the Grateful Dead as the exemplar of brand management in the music industry and beyond.

Boosting Retail Sales with Digital Signage, Emerging Technologies
Retailers of all sizes look for the better edge to lower costs, reach customers and establish relationships with consumers. Digital signage not only enables all of this but it enhances the strength of the messages with eye-catching video content. Here's a guide for content developers, system integrators and retail merchandising/marketing management.

Using Freebies To Leverage Retail Brands
In an era when consumers have an ever shrinking spending dollar, retail brands are facing fierce competition to capture new sales. In addition to advertising and marketing, brand managers are turning to one tried and true promotion. Marketers are offering free samples to break into markets and segments and even take some market share away from their competitors.

Other brand managers Related Articles

Find Your Unique Selling Proposition USP
Savvy brand managers spend a lot of time delineating differences: different product benefits, different look, different message, and different target audience. What they are creating is a distinct brand strategy explaining what their brand has to offer that competing brands don’t. And the payback can be enormous. Look at high profile entrepreneurs who hit the big time like Donald Trump or Martha Stewart. They built a compelling USP for their business idea every step of the way.
THE TRUTH ABOUT BRANDING
Brand. Brand. Brand. Every company today wants to be a brand company. “We are a brand experience company,” or “we have just completed a rebranding campaign” seems to be the new, must-have mantra of organizations. This trend is almost overwhelming and far too often severely misguided.

Hiring Former Fortune 1000 Employees
If you are considering a salesperson, sales manager or VP of Sales from a big, name brand company, there is a crucial point that executives from smaller companies usually miss. You probably don't run a large, name brand company. Your salespeople probably aren't automatically invited in with open arms. Your company probably doesn't have a reputation that precedes it. Your company probably isn't the market leader. Your company probably doesn't have the lowest prices. So how would one of these former big-brand salespeople or sales managers fare when they encounter the resistance, challenges, ambivalence and rejection that the rest of your salespeople endure?
So what is the Definition of a Manager?
A classic definition of what managers are about is that ‘Leaders do the right thing and managers do things right’. A more standard definition is that managers would work towards the organisation’s goals using the resources at their disposal. It of course also depends on the size of the organisation. Larger companies might require managers to oversee the efforts and achievements of a further level of managers. A General Manager might have several other managers reporting to him or even several levels of management reporting to each other.
Check Your Brand Positioning in 5 Minutes
Understanding brand positioning is very important if you want to correct misconceptions and off-brand opinions of your brand. You may have every intention of analyzing your brand to make sure that it is in a position of strength by participating in scientific research to that end. But first as a litmus test, you might find it useful to do a little under the radar analysis to get a quick feel of your stake holder's opinions regarding your brand positioning. We are going to casually ask them.
What Do You Stand For? What is Your Brand?
Your brand isn’t just a logo or a marketing scheme. Your brand is the promise of the value your customers will receive. A strong brand not only builds relationships – it nourishes them. So how do you develop a brand that works for you by heralding a clear, compelling message people want to hear?

Do Bean Counters Understand Brand Value?
A company's brand has real value. Brand makes up 48% of Coca Cola's brand enterprise value. But outside of the Fortune 500, do CFO's and financial managers of small to medium size companies understand brand value?
Your Brand is More than a Logo or a Tagline
Many people in business believe their logo and slogan make up their corporate brand. And while they are integral to a company’s image, there is so much more to what a brand really encompasses.Your company's brand is its evidence of distinction. Your company's brand strategy is the adoption of that brand by everyone in the company and the process by which the promise of that brand is delivered to your customers.
Harness the Depth of Power In Your Brand
There’s a common misconception in the small business world that looks like this: Brand = Logo That’s simply not the case–a brand is so much more! If you think your brand is the same thing as your logo, then you’re missing out on your chance to harness most of your brand’s power.
A Brand Is Much More Than Just A Logo
Logo design is a part of brand design. But, a brand is not just a logo design. When does a logo become part of a brand? To answer this question, let's first define what a logo is and what a brand is: What is a logo? A logo is a unique, meaningful design that's paired with your company name in an interesting and cohesive way. The logo also has a color palette assigned to it. It must be scalable, able to be reproduced consistently in all of your marketing, and timeless - so that it doesn't get stale or look old too soon. What is a brand? A brand is "The collection of perceptions that your customer has about your business". Note that the brand lives in your customer's mind - and the ideas that they have about your business.
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