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Doing Business with Arnold Schwarzenegger - Success is being Resourceful
It's not about your resources it's about being resourceful. You don't ALWAYS need money or contacts or whatever you think you need to reach the next level. Read personal stories and strategies to get you to the next level.

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THE WEALTH WARRIOR
Two accounting students were crossing the campus together when one said, “Where did you get such a great bike?”
THE TRUTH ABOUT BRANDING
Brand. Brand. Brand. Every company today wants to be a brand company. “We are a brand experience company,” or “we have just completed a rebranding campaign” seems to be the new, must-have mantra of organizations. This trend is almost overwhelming and far too often severely misguided.

Lesson #5: From Sight to Sound, Create a Signature Brand
It has been described as a “throaty pounding and off-centered drumming beat,” but everyone who owns a Harley-Davidson motorcycle knows what it is to hear one. In fact, the adept ear can pick a Harley out of a crowd before the eyes are even able to see it; every bike the company produces sounds the same when you turn the keys, and yet completely different from any other bike manufacturer. Attaching a unique sound to Harley-Davidson engines was just one of many deliberate steps the company’s four founders took to build a strong brand and a loyal following.

The Bug Boy: The Early Years of Pokemon’s Satoshi Tajiri
“When you're a kid and get your first bike, you want to go somewhere you've never been before,” says Satoshi Tajiri. “That's like Pokemon. Everybody shares the same experience, but everybody wants to take it someplace else. And you can do that.”

A Lesson on Two Wheels
What can riding a bike teach you about managing change in your business.
What Do You Stand For? What is Your Brand?
Your brand isn’t just a logo or a marketing scheme. Your brand is the promise of the value your customers will receive. A strong brand not only builds relationships – it nourishes them. So how do you develop a brand that works for you by heralding a clear, compelling message people want to hear?

Do Bean Counters Understand Brand Value?
A company's brand has real value. Brand makes up 48% of Coca Cola's brand enterprise value. But outside of the Fortune 500, do CFO's and financial managers of small to medium size companies understand brand value?
Leaders Take Responsibility for Their Choices
When our son Chris was four years old he desperately wanted to graduate from his Big Wheel tricycle to a real two-wheeled bike. He started with training wheels on the bike but soon wanted them removed and didn't want me holding the bike for him. The result was that each time he tried to ride the bike, he'd fall after going just a short distance. After his sixth failed attempt, his frustration got the better of him: He grabbed the bike off the ground and bit the front tire as hard as he could. Clearly, it was all the bike's fault!

Your Brand is More than a Logo or a Tagline
Many people in business believe their logo and slogan make up their corporate brand. And while they are integral to a company’s image, there is so much more to what a brand really encompasses.Your company's brand is its evidence of distinction. Your company's brand strategy is the adoption of that brand by everyone in the company and the process by which the promise of that brand is delivered to your customers.
Riding into Risk - Only In My Mind!
Many years later after having my children and long after the risk taking years – I re-learned to ride a motorcycle. Only this time the bike was 3 times the size and weighed in at about 487 lbs. I learned not only how to ride it safely by taking a course – but also learned how to lift it – in case I ever fell or dropped it. (which I did a few times!) I rode for four years before we moved and sold the bike. Three years went by before we decided to get another motorcycle.

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