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Six Easy Steps to Creating a Killer Ad Campaign.
If your small business needs to get to get the word out, but is short on marketing money, this article will help you optimize your advertising dollars by creating ad campaigns that get noticed, remembered, and acted upon.
Your Brand Lives in your Sales Team
Your best sales reps live & breathe your brand. They connect with your market every day. And when they don't personally convey your brand personality, they negate your entire brand strategy and competitive positioning strategy
Advertising's Most Important Word
If you had to guess the single most important word in advertising what would it be: free, special, discount, sale, new, improved, bigger, better? So many words have lost their meaning or been corrupted by misuse or abuse that it is not an obvious choice. The words luxury, exclusive, and world class have been rendered meaningless after being applied to everything from eight hundred square foot condos to restaurants that serve microwave frozen dinners. We can't even rely on light, diet, or low carb to actually describe what's inside a package.

A Website Without Video Is Like...
Do you like Jell-O? It's okay I guess; I mean it's not a hot fudge sundae is it? But if you add a little whip cream, then my friend you've got something worth calling dessert. My question to you is, does your website have that something extra, that dollop of whip cream on top that says, "oh mama let me at it," or does it just lie there squirming in your dish with the sound of Peggy Lee's voice ringing in your ears, "is that all there is?"
A little brand personality goes a long, long way.
Do your advertising and marketing reflect your brand personality? Ever wonder how to tailor your advertising to reflect the brand personality of your small business? This article simplifies the process and breaks it down into five basic components. Expert advice from a 25-year advertising and marketing executive.

7 Tips for Developing a Brand Personality and Brand Personas for Your Business or Website
This article explains how to develop a brand personality for your company or products that will help you develop a unified brand image in all your branding from your logo to packaging to your website. the article also introduces the hot new concept of personas - developing fictional narrative bios to represent 2 or 3 key target markets. The article provides 7 tips for developing brand personas from Catherine Kaputa's new book, U R a Brand, How Smart People Brand Themselves for Business Success www.urabrand.com

Other brand personality Related Articles

Personality
My dictionary tells me that personality is the "personal or individual quality that makes one person be different and act differently from another." Personality is "the total physical, intellectual and emotional structure of an individual, including abilities, interests and attitudes." Personality is the sum total of all of our qualities. With this in mind, let's explore the benefits and ramifications of a pleasing personality.

7 Tips for Developing a Brand Personality and Brand Personas for Your Business or Website
This article explains how to develop a brand personality for your company or products that will help you develop a unified brand image in all your branding from your logo to packaging to your website. the article also introduces the hot new concept of personas - developing fictional narrative bios to represent 2 or 3 key target markets. The article provides 7 tips for developing brand personas from Catherine Kaputa's new book, U R a Brand, How Smart People Brand Themselves for Business Success www.urabrand.com
Your Brand Lives in your Sales Team
Your best sales reps live & breathe your brand. They connect with your market every day. And when they don't personally convey your brand personality, they negate your entire brand strategy and competitive positioning strategy
Branding Plays a Key Role in Attracting Top Talent
Just as a corporate brand offers a certain promise to customers, an employer brand is a promise of a specific work environment, a certain type of relationship with the company, and a set of values. In short, it’s the company’s personality. And it's the key to attracting and keeping top talent.
The Difference Between Those That Do And Those That…
Your personality is the result of years or shaping and molding from the time you were born until the present. Some of you may have what is referred to as a “strong” personality. Some may have what is referred to as a “difficult” personality. Many more of you may have what is referred to as a “weak” personality. Learn how to develop a strong, indomitable spirit and accomplish more in life, happiness and more.
A little brand personality goes a long, long way.
Do your advertising and marketing reflect your brand personality? Ever wonder how to tailor your advertising to reflect the brand personality of your small business? This article simplifies the process and breaks it down into five basic components. Expert advice from a 25-year advertising and marketing executive.

Profit Building Strategies - It Pays to Look Good
From the crisp lines of your logo to the personality you convey with your packaging, don't skimp on your overall brand appearance. Despite what your momma may have told you, what's on the outside really does count - at least when it comes to portraying your brand.
The Personality In Pacing Your Brand
The pacing of your brand can show different personality traits for your business as well. Here’s what I mean: You know how some people are speed-along, action-oriented, getting-it-done people? And others are more thoughtful, methodical, and take their time with things? You can show which type you are in a couple of ways in your brand. Here are the opportunities you have to show your pace in your brand:
Mirror, Mirror On The Wall… Will My Brand Help Me Rise Or Fall?
Is your brand an accurate reflection of what it’s like to do business with you? Does it help your business rise to the top? Or, does it trip you up, miss the mark with your clients and make you fall flat? Your brand has to reflect you – in some ways. When you’re the driving force behind a small, service-based business, it naturally follows that your brand will share some common ground with your personality. After all, your business is based on your mission, your talents and your desire to make a positive impact with your clients.

Is Your Brand Representative Of Who You Really Are?
Does your brand show your clients an authentic picture of your business’s personality? Does it shine with your style? Does it feel like it fits you perfectly? If your answer to any of the above is “no”, and your brand doesn’t truly represent you, then you’re setting your clients up with unrealistic expectations. Clients expect that your brand will be an accurate reflection of what you’re all about. If they look at your brand and see an energetic, enthusiastic image, but then working with you is serious and hard, then you’re creating a gap between their expectation and your delivery. And that’s a path to an unhappy client relationship.
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