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Consumer Trends ---Lessons from Robyn Waters, Tom Peters and Friends
I have attended the conferences, taken notes, read the books...here is my take on the experts and what we in healthcare can learn. This article was first published as a VIEW point in Heatlhcare Strategy Alert, 2007, issue 3

Other brand positions Related Articles

THE TRUTH ABOUT BRANDING
Brand. Brand. Brand. Every company today wants to be a brand company. “We are a brand experience company,” or “we have just completed a rebranding campaign” seems to be the new, must-have mantra of organizations. This trend is almost overwhelming and far too often severely misguided.

Liberate your Time by Developing your Company Organization Chart
Your company’s organizational strategy is centred around the development and communication of your Organization Chart. The Organization Chart takes the form of a graphical representation of the positions in your company. The top Position in the company (i.e. CEO or General Manager) is placed at the top of the Organization Chart. The various layers of management and supporting Positions are then arranged under the relevant management Positions right down to the lowest levels of the Organization.

Empowering Women In The Workforce
A recent report by the Equality and Human Rights Commission has highlighted how under-represented women are in positions of power. The report found that women hold just 11% of all FTSE100 directorships and only 19.3% of positions in Parliament.
Don't Be Fooled By The Dollar's Rally!
Lately, I’ve been talking about the dollar’s decline...and so far, I’ve been right. However, the last few days in the market has gotten some traders to question their positions and its even scared others out of their positions. Not me! Here’s why...

SEO Friendly, Google Happy Spiders
After doing a lot of searching for top positions on google ads, and top of first page placement in the organic listings, I have found some consistent themes within the source code of the sites that are holding these positions. However, I have also come to find something else of interest as well.
Key Team Roles - What Happens If,,,
Every business has its Key Roles. Each organization has pivotal positions that are critical to get right. Managers who understand that these roles and positions are often critical to success are usually the ones who are ahead of the game
What Do You Stand For? What is Your Brand?
Your brand isn’t just a logo or a marketing scheme. Your brand is the promise of the value your customers will receive. A strong brand not only builds relationships – it nourishes them. So how do you develop a brand that works for you by heralding a clear, compelling message people want to hear?

Do Bean Counters Understand Brand Value?
A company's brand has real value. Brand makes up 48% of Coca Cola's brand enterprise value. But outside of the Fortune 500, do CFO's and financial managers of small to medium size companies understand brand value?
Is Your Personal Brand Memorable?
It is not enough to build a brand that positions you as an expert in your industry if nobody can remember your name!

Your Brand is More than a Logo or a Tagline
Many people in business believe their logo and slogan make up their corporate brand. And while they are integral to a company’s image, there is so much more to what a brand really encompasses.Your company's brand is its evidence of distinction. Your company's brand strategy is the adoption of that brand by everyone in the company and the process by which the promise of that brand is delivered to your customers.
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