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Do You Own a Phrase?
Fast growth companies continue to hire even as our economy struggles to recover. What makes these companies tick? How do they continue to prosper and grow in these economic times? Here are six timeless strategies for doing just that, courtesy of Verne Harnish, creator of MIT's Birthing of Giants program, and founder of Gazelles, Inc. This week's focus is on a strategy to highlight and communicate your brand. Do you own a phrase?

7 pointers for success in a franchise
This article gives you seven pointer on how to succeed in your own franchise business.
How to Ramp-Up New Salespeople in 90 Days
Can you build a 90 Day Orientation Program for New Salespeople? It must have the following components...

Other brand promise Related Articles

WHERE DO I HANG MY HAT
There comes a terrifying point in the life of every company, when the necessity arises to craft a defintive brand statement. This involves visiting a kingdom of much mystery and misinformation, filled with mistaken ideas, outdated wisdom, presumption, principles vaguely understood. Most companies simply believe they’ve got to have a brand because everybody else has one, though what they stand for -or are prepared to succinctly promise- they cannot precisely say. Too often companies are forced to reconsider the brand promise only following bad news, such as after a hostile takeover, acquisition/merger, negative publicity or a disastrous quarterly report. The most advantageous moments to consider the essential brand promise are in actuality at start-up, launch, rebranding or repositioning.
On Being a Brand: What's in a Name?
I never planned on becoming a brand name. Nevertheless, my wellspring of ideas, my own personal aesthetic, and a variety of circumstances have resulted in an expanding network of interests. Trump has ultimately become a great brand name due to my rigorous standards of quality. The Trump brand carries a promise that whatever bears the name will be elite.

Go Get Your Goals in 2008
It's a new year and 2008 is going to bring you what you want, I promise. How can I make that promise? Because I promise you are more likely to stick to your resolutions WITH A LITTLE HELP FROM YOUR FRIENDS.

The Trouble With Taglines Why This Catchy Phrase Can Lead You Astray and What You Can Do About It
One of the most powerful components of a brand’s message is the summation of a brand’s position in the marketplace, the promise it offers, and the value it means to your customers; wrap that in a catchy turn of phrase in as few words as possible and you have yourself a tagline. The trouble is…

Operationalizing the Brand - Aligning Promise with Reality
This articles discusses the importance of aligning your organization around the delivery of the desired brand experience, i.e., operationalizing the brand promise made publicly.
Branding Plays a Key Role in Attracting Top Talent
Just as a corporate brand offers a certain promise to customers, an employer brand is a promise of a specific work environment, a certain type of relationship with the company, and a set of values. In short, it’s the company’s personality. And it's the key to attracting and keeping top talent.
Basic Branding Techniques For Do It Yourself Online Success
Branding is all about how your customers perceive your business. Think of your brand as promise you make to your customers. i.e. Wherever they see your brand they can be assured of both its desirability and reliability. Your goal in developing your brand is to create an emotional spark, a strong connection with your customer that creates a warm and positive feeling resulting in product loyalty. If you are not sure where to begin, or especially if you think you already know everything there is to know about building your brand read on....
If you don’t take care of your employees… they won’t take care of your customers
Delivering the brand from the inside out ---- ensuring that every employee is engaged and motivated to consistently deliver on your brand’s promise ---- is crucial to driving customer loyalty.
What Do You Stand For? What is Your Brand?
Your brand isn’t just a logo or a marketing scheme. Your brand is the promise of the value your customers will receive. A strong brand not only builds relationships – it nourishes them. So how do you develop a brand that works for you by heralding a clear, compelling message people want to hear?

Your Brand is More than a Logo or a Tagline
Many people in business believe their logo and slogan make up their corporate brand. And while they are integral to a company’s image, there is so much more to what a brand really encompasses.Your company's brand is its evidence of distinction. Your company's brand strategy is the adoption of that brand by everyone in the company and the process by which the promise of that brand is delivered to your customers.
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