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Sales Results the Old Fashioned Way
The secret of success in sales does not lie in the places where most people look: - Product quality - Service - Brand recognition - Convenience - Price While these are factors in decision-making, they are secondary.
New Franchisors Need to Manage System Growth
When developing a new franchise program, franchisors need to manage the sale of new franchises. Franchises should be sold with a well designed strategy, that reflects the ability of the franchisor to service and support new franchisees. If the franchisor is based in Dallas, they shouldn't start selling franchises in New York or Florida, unless they have a unique and fairly simple franchise concept, which requires little or no support. It's equally important for franchisees to have the ability to successfully penetrate a new market. One or two locations in a market may not be sufficient to establish strong brand recognition.
Bringing America Online: Case Changes An Industry
When Case entered the world of computers in the late 1970s, personal computing was still a relatively foreign concept. “I remember even when I was in college and writing, sending resumes out to different companies, my cover letter really talked about, ‘We're about to usher in a new visual age, and with two-way televisions and more of an electronic frontier,’” recalls Case. “Most people 25 years ago, I think, thought I was a little bit loony, but I just believed. And so I just kept pursuing that.”
Steve Case Quotes
Steve Case Quotes
The Top Ten Lies of Corporate Partners
In a manner of speaking, I’m running out of lies to tell. So far I’ve taken care of entrepreneurs, venture capitalists, engineers, and marketers. The target of this posting is “corporate partners.” (You might find a previous posting, "The Art of Partnering" interesting.)
To Be Known, Or Unknown
Share your expertise with the world to raise your profile and your business's brand recognition.

Ringtone Branding - Another way to spread the brand
Ok, this one might not be earthshattering, but it's kind of fun. Sound is a great way to build brand recognition - think about all the jingles over the years that you could not get out of your head.

7-Sigma Selling
Selling a product or service is more than making presentations to prospects. It's making presentations to the RIGHT prospects at the right time. It's also about treating prospects right ON time. "Prompt response to needs and requests" is ranked by prospects only 2nd to pricing.
Why should entrepreneurs choose Franchising vis a vis starting their own business?
Starting up a new venture can be a risky affair. You can painstakingly explore and research your market, time the set up to perfection, open your business where demand is high, outdo the competition, offer the best range of products and services available, advertise in the right places and still your business can fail. In fact global Small Business Statistics indicate that one half of new businesses close within the first 3 years of trading. When describing exactly what a franchise is, the important thought is “the right to do business in a prescribed manner.”
The Benefits of a franchised business vis-a-vis a Standalone
Starting up a new venture can be a risky affair. You can painstakingly explore and research your market, time the set up to perfection, open your business where demand is high, outdo the competition, offer the best range of products and services available, advertise in the right places and still your business can fail. In fact global Small Business Statistics indicate that one half of new businesses close within the first 3 years of trading. When describing exactly what a franchise is, the important thought is “the right to do business in a prescribed manner.”
Special Sales
Retailers can use special promotional sales to help drive new business, but the key is to do it in a way that is consistent with your branding, and to be sure to turn those new customers into long term customers.
Nine Reasons to Use Promotional Products
There are infinite reasons to believe as to why promotional products are distributed. The sheer word of promotional gift provides a good and rare feeling among the clients/customers receiving the same. People feel on top of the world while receiving a “free” gift. The clients curiously look at the brand name as to who is distributing the free gift and inform their family and colleagues. Apart from brand recognition companies can do a lot more with the promotional products. Here are top 9 reasons to use promotional products to give your company name and fame: 1)Apart from enhancing the image of the company promotional products also builds the clients goodwill and is most often distributed among company’s valued clients and customers as a goodwill gesture.

Thriving During a Recession
When it comes to maintaining your company’s public awareness and brand recognition, you’re either moving forward or falling behind. Studies have shown it takes four to six months to see the results of a marketing program. So what do you figure will happen to your business if you stop or cut back your promotional or PR budget during an economic downturn.

Top 10 Work From Home Small Business Franchises
Working from home has plenty of benefits; no commuting back and forth, big tax breaks for your home office and low startup and ongoing costs. Here's a look at the top 10 work from home small business franchises currently available.
10 Top Food Franchises Of 2008
With 2009 well underway, this article takes a look at the top food franchises from last year. Many food franchises were among the only businesses to report profits during last years recession, and they're poised to continue to grow throughout 2009.
Karma Keys to a Referral-Based Business
Want to build a repeatable and successful process of increasing sales to both existing customers and new prospects? Then build a referral-based business where giving referrals is just as valuable as getting referrals.
Hottest Food Franchise Business Opportunities: Pizza
Nearly everyone loves pizza, even if they can't seem to agree on toppings, so it might not surprise you to find out how lucrative the pizza business can be. Here's a quick look at some of the best Pizza franchises and what it takes to get each of them going.
Franchise Advantages and Challenges
There are advantages and challenges to nearly every business model, including franchising. Understand the issues that come with owning a franchise and how those issues will impact your franchise business going forward.
Think Your Way to The Top!
Invest in your education, but just importantly, create opportunities to USE what you know in fresh and creative ways. Expand the boundaries and stretch the possibilities!
Marketing Success vs. Sales Success
Know and use appropriate SALES techniques when the time comes. When a qualified prospect inquires about your goods or services, know how to close the deal, but don't expect that every MARKETING conversation will lead to immediate sales. Knowing the difference is a key to long-term financial success.
What’s Safer: Buying a Franchise or Starting Your Own Business?
Have you always wanted to own and operate your own business? Given that there’s a high failure rate for independent, non-franchise businesses, you might want to consider buying a franchise instead.

How do you create corporate values?
How should the corporate values be created? Where do they come from? Can the brands a company has have their own values? Can these extend the corporate core values? Where do the brand values come from? Pasi, Sales and Marketing Executive Finland
The Magic of Marketing in Action
The buzzword in business is MARKETING. However, people often get its meaning confused with the other ways they interact with their customers. Here's an eight step at-a-glance understanding of this tricky subject. See if you can apply it to your business.
Giving Away Free Samples To Boost Brand Recognition
In marketing, some people will use fishing analogies to get a point across, so there is, say, a lure that is used in most campaigns in order to hook customers and reel them in. So the idea of giving stuff away for free might seem counter-intuitive to many. With freebies, it's sort of like just tossing the bait out in the ocean and hoping that the fish just hop right into the boat.

Increase Brand Recognition With Freebie Marketing
You've probably come across some form of freebie marketing before. They can range from free trials all the way to free guides that teach them about what one has to offer. The possibilities are endless. Today we're going to take a quick look at how this increasingly popular form of marketing can help increase brand recognition.

Debunking Franchise Myths
We all know the upside to franchising: proven systems, training and support, purchasing power, brand recognition, and lower risk of failure top the list. But before you utter those three little words, "it's all good," take a reality check. Consider this list of common myths surrounding franchising and get the true facts...

2008 Global Brand Trends letter
A yearly letter authored by Stanley Moss, reviewing the state of international branding. This year's letter addresses sustainability, CSR, place branding, social networking, the cult of celebrity, the luxury category, measurement. The letter concludes with different points of view on the question "What is a brand?"
Internet Marketing An Easy Work From Home Business Opportunity
Since internet usage exploded in the 1990's, internet marketing has become a marketing tool that every business takes advantage of. Businesses from the largest to the smallest use internet marketing to get the word out about their products and services. This is why virtually every company conducts business online, and why internet marketing is an easy decision for a work from home business opportunity...

Other brand recognition Related Articles

To Be Known, Or Unknown
Share your expertise with the world to raise your profile and your business's brand recognition.

Ringtone Branding - Another way to spread the brand
Ok, this one might not be earthshattering, but it's kind of fun. Sound is a great way to build brand recognition - think about all the jingles over the years that you could not get out of your head.

Opportunity as Recognition
In Make Their Day! Employee Recognition That Works, Cindy Ventrice outlines the four elements of recognition. The least understood element is Opportunity. This article explains why opportunity is an important part of the recognition equation.
Sales Results the Old Fashioned Way
The secret of success in sales does not lie in the places where most people look: - Product quality - Service - Brand recognition - Convenience - Price While these are factors in decision-making, they are secondary.
Step By Step Techniques To Build Brand Recognition And Grow Your Business
The bad news about trying to build your brand and grow your business is.... Building recognition can be one of the most difficult tasks in the branding process. The good news is.... There are many ways of building brand recognition, and they all start at do-it-yourself ground zero with you. Which means that getting the process started is entirely within your own control. So begin by fixing everything within your organization that limits the quality of your product, process or service and then work your way outwards—mending and fine-tuning as you go—toward your customers and competitors.
What Is Personal Branding?
Most people are familiar with the idea of building brand recognition and a brand reputation, but many people don’t equate that type of brand building with building a brand around a person. When Paris Hilton said, “I’m a brand,” she was talking about all the personal branding efforts that made her name and products famous. Personal branding is important to any small business owner who is selling himself and his expertise.
Good Marketing and Stellar Customer Service Key to Small Biz Success
Businesses that don't have the cash flow to build brand recognition with brand management and advertising can still compete. The opportunity to differentiate lies in Internet marketing and sales tools. Here are a few guidelines in helping develop a successful shopping experience from decision to purchase.

Five Steps to Build a Personal Brand Like Harry Houdini
Harry Houdini died in 1926. Yet he is still remembered as the greatest escape artist of all time. Even David Copperfield doesn't come close in terms of brand and name recognition. That is the power of personal branding. Build a solid personal brand and it catapults you to success.
Personal Recognition and Appreciation is an Inside Job
Like improvement efforts, effective reward and recognition is an integrated process, not a bolt-on program. Since you can't make your team or organization into something different than you, it has to start with you. Whose needs are your recognition and reward systems designed to serve? What are the goals? Are they to manipulate, control, and "motivate?" Or do they build an atmosphere of helpfulness, appreciation, and high energy? How do you know? As with beauty, quality, or customer service, reward and recognition are in the eyes of the beholder.

Recognition Do's and Don'ts to Inspire and Energize
Like improvement efforts, effective reward and recognition is an integrated process, not a bolt-on program. Since you can't make your team or organization into something different than you, it has to start with you. Whose needs are your recognition and reward systems designed to serve? What are the goals? Are they to manipulate, control, and "motivate?" Or do they build an atmosphere of helpfulness, appreciation, and high energy? How do you know? As with beauty, quality, or customer service, reward and recognition are in the eyes of the beholder.

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