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Healthcare Reform: beyond Quality and Cost Cuts: The Brand
Many organizations are focusing, appropriately so, on cost containment and cost/quality performance measures. These will be the ticket to play in healthcare reform. Others are building Accountable Care Organizaions. All appropriate activities. The Winners in Healthcare Reform are also in the process of establishing meaningful, valuable, recognized Healthcare Brands to appeal to those growing numbers of insured under the reform measures. The time to begin is NOW!

Other brand strategies Related Articles

Performance Metrics
How do you know if your brand is strong? How do you know if your brand development efforts are successful? How do you know which strategies create the greatest return on investment?
THE TRUTH ABOUT BRANDING
Brand. Brand. Brand. Every company today wants to be a brand company. “We are a brand experience company,” or “we have just completed a rebranding campaign” seems to be the new, must-have mantra of organizations. This trend is almost overwhelming and far too often severely misguided.

Using Articles in Marketing For Small Business
Here’s a quick business-marketing lesson. In business you spend a lot of time building your brand to let people know you exist and to attract clients to you. This is done via “push strategies” where you are pushing your brand into their awareness – such as advertising/direct mail/yellow pages and “pull strategies”. Pull strategies are gentler. It’s where you attract people to you ... because they want something they know you have or you can offer them.

A New Marketing Communications Firm Launches in the Washington D.C. Area That Focuses on the Small Business and Non-Profit Sectors
Conversion Pipeline, a strategic marketing communications company was created to help small business and non-profits utilize modern sales, marketing and communication strategies such as pay-per-click advertising, search engine optimization, public relations, business consulting, social media and other strategies to raise brand awareness in their respective marketplace.

Check Your Brand Positioning in 5 Minutes
Understanding brand positioning is very important if you want to correct misconceptions and off-brand opinions of your brand. You may have every intention of analyzing your brand to make sure that it is in a position of strength by participating in scientific research to that end. But first as a litmus test, you might find it useful to do a little under the radar analysis to get a quick feel of your stake holder's opinions regarding your brand positioning. We are going to casually ask them.
What Do You Stand For? What is Your Brand?
Your brand isn’t just a logo or a marketing scheme. Your brand is the promise of the value your customers will receive. A strong brand not only builds relationships – it nourishes them. So how do you develop a brand that works for you by heralding a clear, compelling message people want to hear?

Personal Branding on a Budget
Some excellent tools and strategies to help you build your brand without busting your budget.
Do Bean Counters Understand Brand Value?
A company's brand has real value. Brand makes up 48% of Coca Cola's brand enterprise value. But outside of the Fortune 500, do CFO's and financial managers of small to medium size companies understand brand value?
Your Brand is More than a Logo or a Tagline
Many people in business believe their logo and slogan make up their corporate brand. And while they are integral to a company’s image, there is so much more to what a brand really encompasses.Your company's brand is its evidence of distinction. Your company's brand strategy is the adoption of that brand by everyone in the company and the process by which the promise of that brand is delivered to your customers.
Harness the Depth of Power In Your Brand
There’s a common misconception in the small business world that looks like this: Brand = Logo That’s simply not the case–a brand is so much more! If you think your brand is the same thing as your logo, then you’re missing out on your chance to harness most of your brand’s power.
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