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The Seven Deadly Sins of Branding
What do Apple, Nike, Dyson and the Mini Cooper have in common? Veteran branding expert designer David Brier dissects the key liabilities in creating a world-class killer brand, seven to be exact. Citing information from the Wall Street Journal, David offers a succinct message especially useful in these times when intelligent marketing must be senior to all other efforts a business makes.
Is Your Brand Strategy Helping Your Brand Image? 6 Ways to Tell
There's nothing wrong in being optimistic about your company's health, but skepticism can be a good thing as well. When it comes to the wellbeing of your business image, maintaining a realistic and workable brand strategy should be first and foremost on your list of things to do. If it's not, then you may be in trouble, and it may be time to examine whether your marketing efforts are reinforcing your brand's strengths.
How to Get Double Digit Responses to Your Email Newsletters
I’m happy to say that I’ve enjoyed double digit open rates and sometimes even double digit click rates for many, many of my newsletters this past year. Following these common sense tips means you can, too.
All businesses should strive to create brand presence in their marketplace
Would your customers recognise your brand logo if you only showed them a third of it? What does your strap line say about your USP? Brands are instantly identifiable and there is no reason why businesses of any size should not strive to achieve it. In the eyes of your customers, your brand represents something. What that is is down to you. Think how often you've caught fleeting sight of a colour, a word, or an image as you've gone about your business. Into your mind has flashed something - food; holiday, sport. Whatever it is it has been communicated through pro-active brand management, building reputation and providing a service or goods of some kind. You may or may not buy it - but millions of pounds spent on advertising has ensured that you know what it is! Transfer that thinking to your own market. Build a brand and grow your busines

Other brand strength Related Articles

HOW A BRAND DIES OR HOW NOT TO LEAVE YOUR BRAND TO FATE
In the billion dollar beer market, the brand strength of an American beer is sometimes its most powerful "reason-to-buy." The Wall Street Journal not so long ago had this to say about the Stroh Brewery, the nation's fourth largest brewer, now being sold off: "The sale of Stroh, a 149-year-old Detroit brewer that was once a strong contender in the beer market, is the result of poor brand management in a flat market, distributors said.... It [Stroh] didn't take advantage of its strong regional brands...."
THE TRUTH ABOUT BRANDING
Brand. Brand. Brand. Every company today wants to be a brand company. “We are a brand experience company,” or “we have just completed a rebranding campaign” seems to be the new, must-have mantra of organizations. This trend is almost overwhelming and far too often severely misguided.

RAMP UP YOUR BRAND - SLEDGEHAMMERS AND SERVICE BRAND PREFERENCE
By Mike Schultz and John Doerr Swing the Hammer Imagine the strongman game at the carnival. You lift the sledgehammer over your head and swing it down onto the platform. When it strikes the target, a metal cylinder rises up and up—20 feet up the pole until it rings the bell. On its way down the pole the cylinder passes the same words it passed on the way up: strongman, tough guy, athlete, junior, and weakling. In a way, establishing a services brand follows a similar process. You swing the hammer (your marketing tactics, the marketing mix you employ, and the quality of your company's services) and the strength of your efforts determine whether or not your brand moves up the pole and makes it to the top to ring the bell. The question is, “What stages must your brand pass through in order to ring the bell?”

Front and Center: Why that may not be the place for your CEO in a crisis
It's a marketing axiom: The leader is the brand. What if crisis is underway---and your CEO's communication skills are not a strength--that conventional wisdom warrants a second look.

Inner Strength. Do You Have It? If not, How do You Get It?
All of us encounter the need for inner strength on a daily basis. At times we falter and find ourselves deficient. There are ways to build up our inner strength. One is through God and another is through following the stories of those who have had to exhibit enormous amounts of inner strength to overcome life's difficulties and challenges.
Check Your Brand Positioning in 5 Minutes
Understanding brand positioning is very important if you want to correct misconceptions and off-brand opinions of your brand. You may have every intention of analyzing your brand to make sure that it is in a position of strength by participating in scientific research to that end. But first as a litmus test, you might find it useful to do a little under the radar analysis to get a quick feel of your stake holder's opinions regarding your brand positioning. We are going to casually ask them.
Article #46 What Do Leaders Strive Everyday For?
As my good friend John Jackson says every morning on our wake up calls, “strength of self-mastery, strength of action and strength of relationships are what leaders strive for everyday.”

Our Attitude More Than Our Aptitude Determines Our Altitude
Our society admires strength and power. Since the early games of the ancient Olympics, we've had contests of strength, stamina, speed, and the like. We've approached brainpower or intellectual abilities in the same way. We're in awe of intellectual giants with memory, reasoning, or complex problem solving abilities far beyond our own. IQ tests were developed to measure this intellectual strength and power. We've come to believe that highly intelligent people make the best professors, doctors, managers, scientists, and so on. Many people believe that high IQ and high levels of success and happiness go together.

Your Brand is More than a Logo or a Tagline
Many people in business believe their logo and slogan make up their corporate brand. And while they are integral to a company’s image, there is so much more to what a brand really encompasses.Your company's brand is its evidence of distinction. Your company's brand strategy is the adoption of that brand by everyone in the company and the process by which the promise of that brand is delivered to your customers.
7 Rules For Designing A Strong, Substantial and Successful Brand
If you want a brand that goes beyond being “just pretty” into having some real substance and strength so that it can be successful for your business, just follow these 7 rules:
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