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Positive Word of Mouth Marketing
“First, much of modern-day marketing is about creating illusions of products, variously known as product image, positioning, brand identity and other buzzwords. There is nothing wrong with that, since much of life is about creating legitimate illusion. For instance, all art is illusion. A painting is only smears of paint. But what smears!”
African Brands
The question of whether Africa can or should be promoted as a brand, or whether this will better be done by promoting individual products and countries, developed into a theme during this session.

Other brand values Related Articles

Its All About Values
Whether you recognize it or not, values are at the heart of what you’re doing and where your business is headed. Think of it as being like gravity. Whether you believe in the concept of gravity or not, it is going to impact everything you do without regard to your belief. We are all driven by our values, so, it only makes sense to figure out what your values are and then see how they match up with those of your employees. Of course finding out what their values are is another story that requires yet another type of effort. For now we will just look at YOUR values and those of your company.

Many Hands Build the Brand
Building a brand is important. Your brand is symbolic of the values, mission, and ideals of your business. Several factors contribute to building a successful brand. The following article discusses the process and the contributors.
Brand Positioning
With your own core values and those of your company now clearly established or reaffirmed and woven into your mission statement (see related article: Brand Matters), it’s an excellent time to assess or reassess the positioning of your brand.
How do you create corporate values?
How should the corporate values be created? Where do they come from? Can the brands a company has have their own values? Can these extend the corporate core values? Where do the brand values come from? Pasi, Sales and Marketing Executive Finland
Branding Plays a Key Role in Attracting Top Talent
Just as a corporate brand offers a certain promise to customers, an employer brand is a promise of a specific work environment, a certain type of relationship with the company, and a set of values. In short, it’s the company’s personality. And it's the key to attracting and keeping top talent.
How great leaders use values to drive performance
Great leaders instinctively know the importance of values. Values create the organizational culture. When articulated and implemented consistently, values reduce the need for close supervision, engender trust and co-operation with suppliers and customers, and raise performance. Great leaders recognize this. That is why they commit substantial personal time to articulation and implementation of values. They are also good at mastering paradoxes of values.
Living from our Higher Values
The basics of human behavior requires that we live to our highest values, thus in so doing we are congruent with our true selves. Higher values always dictate to us from within whereas our lowest values are motivated from outside forces. When we live to our higher values we will operate/work spontaneously, we will be working on what we love and we will have a smile on our faces. We will be self-driven when aligned with our highest values. On the other hand, when we are operating from without, we need constant motivation and push. Our days are a “drag” and our whole lives can be described as “unlived lives” in that we are not doing what comes naturally to us. When we set goals aligned to our highest values we are inspired and will succeed.

Successful People Build Their Brand on Integrity
Successful people create positive personal impact. Creating and nurturing your unique personal brand should be your first step in creating positive personal impact. Regardless of how you choose to brand yourself, you should build your brand on integrity. This means saying what you think. The video, "Ouch! Your Silence Hurts," suggests that you should become a "pro-active ally" instead of a "silent colluder" or "passive bystander" when you encounter a situation that doesn't fit with your values. This video is a wakeup call. It tells us that we shouldn't let words and actions that conflict with our values go unchallenged.

How to Brand Yourself Effectively
Your brand is essentially how you want the market perceive you. What you want to be “known” for. Your brand is about who you are, what you do and why you do it. This is a declaration of your values in business and what you are all about. Your brand will help you attract people who are on the same wave. You want to cooperate with people who are with harmony with what you do.

3 Ideas To Ick-Proof Your Brand
Do you ever feel like your brand is out of alignment with your values system? If you said "yes", I'm curious: why is your brand icky? Your brand is made up of the look, the feel and the experience of doing business with you. Does it look like a mess? Is your design all over the place? Have you outgrown them and become more sophisticated and evolved? Does it feel pushy or sleazy? Are you using tactics that you think you need to use to make sales? Do you find that when you market, you wind up feeling like a slimeball? In any case, an icky brand is no fun. It's gross and uncomfortable, for both you and your clients. Join me in stamping out ickiness in branding.
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