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Why pop-ups are a negative approach to brand selling
I’m sure everyone has experienced the sense of intrusion when you enter a website that immediately targets you with a pop-up advert. Unlike alternative forms of advertising, that provide the viewer with a choice on whether to pursue an offer, pop-ups are forced within view and can often create a negative perception on the brand within the advert.

Branding and the Smaller Business
You all know that the big guys invest big bucks in marketing their brands. Whether itâ€™s Pepsi, GM or FedEx, everything they do goes toward making their brand irresistible to their target market. Without deep pockets, whatâ€™s a smaller business to do?

3 Lessons Microsoft Taught Us About Branding
How many years has Apple been dictating how the public perceives "the PC" with its ongoing dialog between our two stars in the "I'm a Mac. I'm a PC." commercials? Is there a lesson we can learn from this. After all, if Microsoft can make mistakes, lose market share and waste marketing dollars, isn't there some takeaway that we can learn from the sidelines in watching this rivalry?

10 Organisational predictions for 2010
Working with the trends we have observed in 2009 and the continuing harsh reality in the business world, we have predicted the top 10 key issues for organisations in 2010

Building Brand Awareness – Use all 5 Senses
There is a lot of advertising noise in today’s world. But, it is this advertising that builds company brand awareness. Given all this noise, how can a small business build awareness in its customers while not getting lost? Think about the 5 senses.

2010 Global Brand Trends Letter
In his yearly overview, Stanley Moss considers international branding, emerging economies, the luxury category, innovation and co-creation, new vocabularies, cultural trends, new vocabularies and the cult of celebrity. The letter ends with a group of interdisciplinary professionals answering the question, "What is a brand?"

How to Brand Yourself Effectively
Your brand is essentially how you want the market perceive you. What you want to be â€œknownâ€ for. Your brand is about who you are, what you do and why you do it. This is a declaration of your values in business and what you are all about. Your brand will help you attract people who are on the same wave. You want to cooperate with people who are with harmony with what you do.

Educational Videos - SEO & Reputation Management
The power of a video is tremendous online. Videos allow users to see a personal side of a company & employees. Videos can quickly help a user understand a website's objectives. A video can even increase conversion rates for products & services for online retailers.

Your Values and Your Success

Successful people clarify their purpose and direction in life. Your personal values are an important part of your clarity of purpose and direction. Values are guides to decision making in ambiguous situations. They center you. They provide you with a touchstone when you are trying to make important decisions. If you have not already clarified your personal values, I suggest that you do so -- the sooner the better. You'll find that clarifying your personal values is time well spent.

Seven Mistakes When Producing Marketing Video; The Do’s and Don’ts of Marketing with Video for the Web By Ed Primeau
Watch out for common mistakes that are easily made when producing marketing video. This article will save you money if you are about to produce marketing video. Learn how to make it short and simple; be clear and have a creative vision.

Aligning your brand with a charity, more than just PR

Let's face it, people like to associate themselves with businesses and brands that support causes. When embarking on a charity initiative, consider the sort of giving that you'd like to be involved in and why you're doing it. If corporate charity is undertaken as an obligation or as a means of self-promotion, this will show through in your efforts, and no matter how great your giving, it will be seen as less than sincere.

How You Walk Your Talk Directly Affects The Money You Make
Tips and strategies to help you walk your talk in an authentic and profitable manner.

You Generation: How Big Business Turns You Into Asset
Article reprinted from the book "A Universe of Interactions", by H. Elwood Gilliland III, edited by Ziva Borlja

Best Practices for Sustainability and Communicating Sustainability

A sustainable best practices program involves a comprehensive and holistic approach that encompasses everything a business does that impacts the environment. A successful sustainability initiative demands the willing participation of employees. Businesses also need to understand how to communicate sustainability in a way that conveys their environmental initiatives while enhancing their internal and external brand.

“Thought Leadership,” the Next Public Relations Frontier

Converging forces are at work to revolutionize public relations as practiced in today’s social media landscape. Business now finds itself compelled to open new channels of communications in its’ quest to influence its’ publics and to establish a position of “thought leadership.” Thought leadership is rapidly emerging as the key to enhancing company, and entrepreneurial, credibility and to influence decision-makers in every field of endeavor.

What Do You Stand For? What is Your Brand?
Your brand isn’t just a logo or a marketing scheme. Your brand is the promise of the value your customers will receive. A strong brand not only builds relationships – it nourishes them. So how do you develop a brand that works for you by heralding a clear, compelling message people want to hear?

Attention Speakers seeking the Christian market
I’m so grateful that a speaker contacted me yesterday to make an inquiry about speaking in the Christian market. For those of you who are passionate about Christianity and becoming a celebrated speaker in the field, there’s much to learn before you have the right to get paid for it. I have good and bad news for you.

P is for Personality
I almost called this article P is for People because I really do believe that people buy people and the more your potential customers get to know you, the more likely they are to buy from you. But then, after giving this a bit more thought, I realised that it goes far deeper than this. People buy not just from getting to know you, but also how they feel about your business.

PUNK YOUR BRAND

Malcolm McLaren, one of the major forces behind the Punk movement died a few months ago. He was an "unreasonable" man and we can all learn alot from how unreasonable people push the boundaries. McLaren was the marketing genius that propelled the punk movement into the spotlight and amplified its effect on our society and consciousness. He did such a good job that even now we all still hold a visceral understanding of the feelings and motivations behind the punk movement. Learn how to PUNK YOUR BRAND!

Smart Women, American Girl® and Building Your Brand
If you are a woman entrepreneur, your goal is to create brand awareness with your ideal client. American Girl® does this beautifully. Here are a few tips to help you boost your brand awareness for your business.

Your employees are the first impression
A major aspect of doing good business is that all-important "competitive edge". But don't look too far afield for ways to do this. Your biggest selling point could be the face your business presents to the outside world, and most often, that would be your employees.

How to Step Out and Soar Amidst the Noise of Social Networking Today: Finding Your Wings In the Middle of the Big Flap!
There are five key ingredients to getting noticed in today’s crowded virtual networking. Once you have these soundly in place, simply continue to mix with consistence and persistence for results that will have you leading the way and soaring above the din of those unable to defy gravity.

How to Upgrade to the Next Version of Yourself
ULTIMATELY: Upgrading yourself benefits everybody. Here's how.

Top 4 Reasons to Brand your Business
Business branding is an imperative part of creating and growing a successful business. Understanding how to brand your business effectively is just as important as providing top quality client service or pricing your products and services appropriately. Below is a list of the Top 4 Reasons to Brand Your Business.

How to Operate the Back Office of Your Main Street Business on a Budget
A good business operates on a budget so that it pays and pays, suggests Mike Farrell with aspenIbiz? Read this short post to learn about an array of back office tools and services so you can operate your Main Street business on a budget.

Predictions for Digital Advertising in 2011
As consumer use of social media spiked in 2010, enter the Big 3 with retooled advertising features, suggests Mike Farrell with aspenIbiz. Read this short post to learn the key Digital Advertising predictions for 2011 as Web 2.0 is providing more consumer touch points to improve the targeting and relevance of online advertising for your Main Street business.

How Your Story and the Stories Your Clients Tell Will Help Your Business

It's not enough to have a strong brand anymore. Your brand is still vital and important element of relationship building but it must be supported with your voice to the right people in the right way. You must be more transparent than ever, and let people know who you really are before they choose to do business with you. This concept is hard for some to grasp especially for those transitioning from corporate or "day job" scenarios to the entrepreneurial lifestyle. There's a misnomer that you cannot mix your business and your personal life and nothing could be farther from the truth when you're an entrepreneur. Because when you're an entrepreneur it's all personal. Simply put, you must tell your story, so people relate to you before they buy.

PR is Painless Branding
Creation of a brand is the most powerful tool for a company. How can public relations help you build a brand?

Re-Invent and Re-Package Your Business to Grow, Now!
Too often we think that just selling more stuff will cure all of our problems. From experience; I don’t care if your annual sales are 2MM, 20MM or 200MM, if net profit is weak, more sales will not fix the problem. 4 Things to Do That Will Jump-Start Your People and Profits.

Is Your Brand Strategy Helping Your Brand Image? 6 Ways to Tell

There's nothing wrong in being optimistic about your company's health, but skepticism can be a good thing as well. When it comes to the wellbeing of your business image, maintaining a realistic and workable brand strategy should be first and foremost on your list of things to do. If it's not, then you may be in trouble, and it may be time to examine whether your marketing efforts are reinforcing your brand's strengths.

A Brand Fit for a Princess
Brands are created and brought to life by people.

Do Bean Counters Understand Brand Value?
A company's brand has real value. Brand makes up 48% of Coca Cola's brand enterprise value. But outside of the Fortune 500, do CFO's and financial managers of small to medium size companies understand brand value?

Does Your Marketing Lack Personality?
Sometimes we get so caught up in following the rules with marketing that we forget its entertainment value. However, with marketing becoming more community based than ever (thanks to the onslaught of social media channels), you ‘gotta' inject some personality or you are going to have a much tougher time engaging your prospects.

5 Branding Tips for Creating a Bold Small Business Promise
Learn 5 branding tips and how important branding is to your business.

Good Goals for Business
Why would you start a business? Beyond making money and being profitable, which are your other business goals?

How You Stand Out: The Need For Proper Positioning
Jack Trout and Al Ries – marketing gurus – wrote the definitive book ‘Positioning - Battle of the Minds’ which has become a must-read book for those practising marketing and branding. It can certainly be extended to business leadership.

Is Your Brand Putting People to Sleep?
Learn the importance of creating a unique brand promise.

Why Your Brand is Your Fortune

You may think Nike sells shoes and Apple sells Macs and iPhones, but you’re wrong. They sell their brand. Developing a powerful brand can spell the difference between struggling to make ends meet and achieving real success. Why is developing a successful brand so important? Take a Nike shoe or an iPhone and replace the known brand name with a generic label: you’ve just demonetized both products. Both are as functional as they were before, but neither is as valuable. A brand is an experience and a label or logo is what symbolizes that experience. It in essence becomes the experience.

The PR How-to Bible

Synopsis: It’s said that you can’t find the right answers until you ask the right questions. So with that in mind if you are thinking of hiring a public relations firm or of launching a media relations campaign for yourself, the following is a list of how to points to ask yourself before moving forward. Done correctly a PR campaign can establish your brand and build your business and establish you as an expert in your field. It’s the most powerful marketing tool out there, so give it a shot, but first do your homework and review the checklist.

Does Your LinkedIn Profile Summary Sound Like a Lame Author's Bio At the Back of a Book?
Your profile needs to entice your audience to want to learn more about you. It needs to have strong and engaging copy. Here are 5 Secrets to Making Your Profile More Exciting and Enjoyable to Your Readers...

Creating a Culture and Brand That Makes and Actually Keeps Brand Promises
A positive brand and cultural alignment is a powerful competitive strategy! Identify your market and building a strong base your clients and customers will notice and will reward your efforts...

How to Tell if Your Employees 'Get' Your Brand
These eight questions help determine if your people are a differentiator for your organization.

Social Marketing Techniques For Powerful Personal Branding

It takes some time, consistency and genuine effort to develop a powerful brand. You need to be patient through your personal brand-building experience, but it is definitely worth the time and effort. And, using social media works extremely well these days. People are social, and your continual presence will all add up to a strong and uniquely branded you. This article will provide you with some great tips to help you get the job done.

6 Tips and Tricks to Attract More Internet Customers
Internet video is the key to attracting more customers to your website. Here are six key strategies for producing a successful internet marketing campaign using video.

Jumping on the bandwagon – how being reactive can help profile your business (part one)
For most business owners and employees reading a newspaper whether online or in hard copy format, is not only a source of entertainment but a valuable business resource. For a PR person it is an essential asset particularly when keeping abreast of the news agenda and unearthing reactive commentary opportunities.

Social Media Principle 10 – Measure and Evaluate
While we intuitively know that being social is a good thing we must not forget that we work in a commercial context. Very rarely do clients give you a free hand (and a budget) to do social strategies just for the sake of it - they want to see results.

Four Easy Ways to Gain New Clients
If you are an entrepreneur you are in business for one reason – customers. The focus therefore must be on acquisition and retention. It is important to then focus on marketing efforts that create visibility and community. Learn four easy ways to create brand and allure.

How to Build a Marketing Message People Listen To

When professionals speak they must think in terms of marketing. Marketing is a process that enables you to engage individuals by sharing value based information that aid in developing relationship. Over the last 30 years one of the best methods for establishing this value is with an audio logo. Similar to the manner in which Coke or Nike uses logos to initiate and sustain brand, your audio logo can provide similar.

3 Ideas To Ick-Proof Your Brand

Do you ever feel like your brand is out of alignment with your values system? If you said "yes", I'm curious: why is your brand icky? Your brand is made up of the look, the feel and the experience of doing business with you. Does it look like a mess? Is your design all over the place? Have you outgrown them and become more sophisticated and evolved? Does it feel pushy or sleazy? Are you using tactics that you think you need to use to make sales? Do you find that when you market, you wind up feeling like a slimeball? In any case, an icky brand is no fun. It's gross and uncomfortable, for both you and your clients. Join me in stamping out ickiness in branding.

Your Brand is More than a Logo or a Tagline

Many people in business believe their logo and slogan make up their corporate brand. And while they are integral to a company’s image, there is so much more to what a brand really encompasses.Your company's brand is its evidence of distinction. Your company's brand strategy is the adoption of that brand by everyone in the company and the process by which the promise of that brand is delivered to your customers.

What I learned about branding on my summer vacation
I went on a road trip with a friend recently, and even though I was “on vacation”, branding lessons kept jumping out at me. Here are the 3 most valuable lessons we learned about branding on our summer vacation:

5 Steps to Designing a Strategic Brand

When you think about designing – or redesigning – your business’s identity, you think about finding a designer and hiring them to design a logo, right? That’s where many small businesses go wrong. There’s a 5-step process to designing your small business’s brand image. And actually designing it is the very last step. If you want to create a profitable, pretty and powerful brand, then you’ve got to begin at the beginning. If you begin with the first 4 steps here, then you’ll be able to design a brand that’s stronger, has a more solid base and that will be an investment that gets results instead of an expensive, creative guess!

Does Brand Strategy Take The Freedom Out Of Running Your Business?
Entrepreneurs are really concerned whether this whole “brand strategy” thing will take away their freedom to run their business the way they want to, to have the life they want to have – or to react to what’s going on in the world and make changes.

The Brand Profitability Cycle: How Your Brand Can Help You Make More Money and So Much More!

When I say “profit”, do you think about money? Most people do! Entrepreneurs are no different, and one of the most common ways to measure business success is by financial profitability… how much did you make last year versus how much you spent. When you’re looking at profitability in your business, you look at the return on investment. But what do you do when you’re measuring the profitability of a piece of your business that doesn’t just lead directly to money… like your brand?

The Personality In Pacing Your Brand

The pacing of your brand can show different personality traits for your business as well. Here’s what I mean: You know how some people are speed-along, action-oriented, getting-it-done people? And others are more thoughtful, methodical, and take their time with things? You can show which type you are in a couple of ways in your brand. Here are the opportunities you have to show your pace in your brand:

Mirror, Mirror On The Wall… Will My Brand Help Me Rise Or Fall?

Is your brand an accurate reflection of what it’s like to do business with you? Does it help your business rise to the top? Or, does it trip you up, miss the mark with your clients and make you fall flat? Your brand has to reflect you – in some ways. When you’re the driving force behind a small, service-based business, it naturally follows that your brand will share some common ground with your personality. After all, your business is based on your mission, your talents and your desire to make a positive impact with your clients.

Is Your Brand Effective, Or Just Pretty To Look At?

Do you want your brand to be a work of art? If so, stop right there. This is where small business owners get mixed up in the branding process. They mistake brand design for art. It’s an easy mistake – you’re paying someone to draw things for you, right? That’s art… right? Better yet, it’s commissioned art – and there’s a decent chance that this is the very first time that you’ve commissioned anyone to create art for you.

7 Rules For Designing A Strong, Substantial and Successful Brand
If you want a brand that goes beyond being “just pretty” into having some real substance and strength so that it can be successful for your business, just follow these 7 rules:

What Does Brand Clarity Feel Like?

When you help your potential clients get out of confusion, they come back to the nice, calm, lovely place where they understand exactly what you’re talking about… and can immediately tell whether they need to work with you (or if they know someone who does). And that’s a lovely, cozy place to be. What makes this place so lovely and cozy? The place where there’s complete clarity and understanding between you and your clients is so lovely and cozy because you’ve finally found an invaluable way to communicate your passion to the people you’re passionate about serving. Once you’re there, you’ll know it. You’ll see and feel the difference becaus

The 7 Secrets To Creating A Fashionable Brand!
If you’ve ever been confused about branding your small business, here’s a simple way to think about it: Branding Is Your Business’s Fashion Statement. Here’s how branding is like fashion:

Are You Hiding In A Schlumpy Brand?
Are you using a brand that doesn’t look stunning as a way to hide your true genius? I know that this sounds kind of silly, but there are lots of small businesses out there using brands that don’t reflect them.

Getting All Your Details On Your Business Card
What information should you include on your business card? This article breaks it down into "Must-Haves", "Flaunt It If You've Got It" and "It Depends..."

Keeping Your Best Clients In The Loop When You Launch a New Brand

You’ve decided that you need to rebrand your business. You draw up a launch plan, design your logo, marketing pieces and website, write your copy, and get all of your business paperwork filed. You work on it in secret for months, so that you can roll everything out at once and make a big splash.Finally, it’s launch day! You send out some emails and start forwarding your old website to the new one. And then the emails and phone calls start coming in… but not all of them are congratulatory…

Is Your Brand Representative Of Who You Really Are?

Does your brand show your clients an authentic picture of your business’s personality? Does it shine with your style? Does it feel like it fits you perfectly? If your answer to any of the above is “no”, and your brand doesn’t truly represent you, then you’re setting your clients up with unrealistic expectations. Clients expect that your brand will be an accurate reflection of what you’re all about. If they look at your brand and see an energetic, enthusiastic image, but then working with you is serious and hard, then you’re creating a gap between their expectation and your delivery. And that’s a path to an unhappy client relationship.

How Having Only A Logo Is Like Going Out With No Pants On

It seems that some people have started to believe that a brand is simply a logo, and that their business will be just fine if they just have a logo to wear. This couldn’t be further from the truth. A logo is a part of a business’s brand. But, it’s only one small part. Going out into the world with just a logo is like going out in public wearing only a teeny, tiny t-shirt. It’s the stuff that nightmares are made of – you’re pantsless!

Write What You Know and Watch Your Influence Grow

How many times have you thought about doing something only to shoot yourself down with the old “I’m not good enough” rhetoric? The fear of failure or not being the “best” at something can sometimes paralyze even the best laid plans. This is especially true in the field of technology where stars are born virtually overnight. Do yourself a favor and get over it. Write what you know. Focus on the quality of your online engagement and not the quantity of your “fan base”.

There is no such thing as a home page

As children we are taught to see beyond first impressions and give everyone a chance. The old “don’t judge a book by its cover” still plays in my ears as I enter a less than pristine restaurant or a new acquaintance’s messy home. Still, in everyday life and especially in business, first impressions mean everything. From the polish of your shoes to the make of your phone, we are constantly being judged by our peers based on outward appearances; and a professional website is no exception. In an online world your website is more than just your storefront, it’s your brand identity.

Are You Losing Your Crowd by Being Too Technical?

In our quest to make everything ‘better’ we sometimes manage to muddle up a perfectly good design or over complicate an easy to grasp concept. While it is somewhat natural to want to “show-off”, it is important to ask yourself if you are catering to your ego, or your audience. With all of the options that the advancement of knowledge and technology brings, for many business professionals it can sometimes be hard to keep accessibility and usability in perspective.

Is Your Business Thinking the “Right” Way?

Most companies traditionally view their bottom line as a statistical or numerical value. They typically measure success based on quantitative data like sales, while qualitative data like documents or words (while useful), are not generally what CEO’s are looking for. But what if this focus on the analytic was not only insufficient but potentially outdated? Spearheaded by the success of Xerox’s holistic approach to service documentation, a new focus on “right brain thinking” (and what it means for the future of business) is on the horizon.

The Three-Part Harmony in Your Logo
Just as a harmonized song is made up of a set of three notes, every small business's logo should be made up of three pieces of art: the icon, the font, and the color palette. These three pieces all work together, singing the same basic song, to tell your business's story. In your logo, each of them gives you an opportunity to build in meaning and symbolism.

The 6 Jobs of Your Logo's Icon

Many entrepreneurs think that the icon for their logo should be a picture that appeals to them personally. They go into the logo design process looking to create an icon with personal symbolic meaning, because they think that the icon's job is to appeal to them personally as well as to look interesting. This is a case of the icon's job description not being well written. In a perfect world, entrepreneurs love their logo icons-and personally identify with their meaning. But, that's the logo icon's last, and least important, job. First, it must do several more important jobs for your company.

The 4 Jobs of Your Logo Font
Many entrepreneurs think that the font for their business name is like a trophy wife-just there to look pretty, all perfect hair and manicure. So, they try to find a font that looks cool, often without looking at any of the features of the font itself. But, the font in your logo is a busy little element. It works 4 jobs!

The 5 Jobs of your Logo's Color Palette
Picking colors for your logo can be difficult. Just how do you go about choosing appropriate colors? Everyone has favorite colors, and many people also have colors they hate. But, whether or not you personally like a color actually has little to do with its appropriateness for your business's brand. You should make your choices based on the colors that will best perform the color palette's jobs.

Keep Your Logo Simple

The job of your logo is to communicate what your business is all about in an instant. But if you try to say too much in that instant, it's more likely that your clients and prospects will either not get the message at all or that they'll get the wrong message-and wind up pulling the wrong information out of an overcomplicated logo. The way to avoid confusing your clients with your logo is simple: to just keep it simple. Just like the KISS principle.

A Brand Is Much More Than Just A Logo

Logo design is a part of brand design. But, a brand is not just a logo design. When does a logo become part of a brand? To answer this question, let's first define what a logo is and what a brand is: What is a logo? A logo is a unique, meaningful design that's paired with your company name in an interesting and cohesive way. The logo also has a color palette assigned to it. It must be scalable, able to be reproduced consistently in all of your marketing, and timeless - so that it doesn't get stale or look old too soon. What is a brand? A brand is "The collection of perceptions that your customer has about your business". Note that the brand lives in your customer's mind - and the ideas that they have about your business.

9 Keys to an Effective Logo
The right logo, with the right characteristics, will boost your visibility, credibility and memorablity – which means more business for you! These characteristics include:

When To Use A Text-Only Logo
A text logo (also sometimes called a logotype or word mark) is a logo largely made up of the text of the company's name. This type of logo can have some graphic elements-lines, boxes, borders-that interact with, surround, or even form the letters. However, the graphic elements should be used as an accent to the text, not as a major or equally-weighted part of the logo.

When To Use A Symbol Logo
A symbol logo is the opposite extreme in design from a text logo. This type of logo includes neither words nor letters-only symbols, images and shapes.

Why Combination Logos Are So Popular
A logo that in some manner combines both a symbol and the company name. The symbol and text can be integrated together, side by side, or with one located above the other.

Is Your Business Ready For A Logo?
You're just starting your business. Opening a bank account, getting a business license, and setting up your office are top priorities. And, of course, the question of stationery and marketing comes up. If you're starting a business, you need business cards. And probably stationery. And a website. All this means you need to design a logo immediately, right?

What Your Logo Designer Needs to Know About Your Business
If someone asks me to design a logo based on a tiny bit of information, then I have to make just as many assumptions about the personality of the business, its customers, and the owner's personal taste as I do in creating my hypothetical dinner. And the logo I design winds up being more about me and my preferences than about my client's business.

How to Get the Logo You Want
Are you having a hard time getting the logo you want? If you're working with a designer and looking for "just the right" logo but getting sketches that cause nothing but frustration, don't despair. I've worked with many clients on difficult projects and come reasonably close to reading their minds without having ESP. Here are some tips to help you get your logo done right:

A Logo Without Your Name... Can Be A Big Branding Pain!
I often get asked to develop a small business's logo as a symbol-only logo. But for many small businesses, this isn't the right choice for a couple of reasons:

No Logo? Launching a Business Without a Logo Can Sabotage You

Many entrepreneurs choose to design their own marketing materials when they launch their businesses, especially by creating their first business card. Or sometimes they will have an amateur designer, friend, or relative create the design. There are several reasons why this is not the best idea. An amateur logo design and business card can make your business more likely to fail for a number of reason.

Time to "Get Over" the Rainbow (in your logo, that is)
Rainbows are wonderful, but if you try to bring that natural beauty into your logo with tons of color, you'll be setting yourself up for unnatural disasters.

Why Entrepreneurs Divorce Their Logos (And Why It's A Bad Idea)

Remember how excited you were when you first designed your logo? How beautiful you thought it was, and how you couldn't wait to get your first batch of business cards printed so you could show it off? How you excitedly described its meaning and subtleties to your mom (and your clients?) And the rush to the trademark office to get your new love "made official"-what excitement when the papers finally arrived!

The Domino Effect of Changing Your Logo
What does redesigning really mean? Think back to the first time you designed your logo-the work, time, expense, and thought you had to put into the project. Just because this is a redesign doesn't mean that it will be any easier than the first time around. In fact, it may be more difficult since you're more invested in your business and brand than you were when you first launched it.

Signs It's Time To Redesign Your Company's Brand
When you first start a small business, you create your brand based on your hopes and plans for the future of the company. Sometimes this is based on experience, but more often than not it's based on a guess. Then once you actually start doing business, you may find that your business isn't following the same path you set out on.

Rebranding Is an Excuse to Party in Your Business
Once the redesign is done, many small businesses launch it silently. They change their logos, business cards, and websites one day-sometimes without so much as an announcement or a "By the way... " to their customers. Not only are they potentially confusing and alienating them, but they're also missing out on a great excuse to party!

A Logo Isn\'t A Tattoo! Why Your Personal Tastes Have Nothing To Do With Your Logo

I designed her first round of the logo to reflect the brand that she'd been setting up for herself. But, when she got the initial designs, I got an almost immediate call back - she hated them! We talked a bit about her brand, her clients and their tastes, and all of the things that I take into consideration when designing a brand. And we talked about how the sketches reflected those considerations. But then the real problem came out - she actually had a bigger vision for her logo.

Logo Files Versions of your logo that you should own.
Your logo is the most important graphic element in which you will invest for your business. You should own the logo in many file formats. Having a library of logo files will enable you to send vendors the types of files they need (for example, other designers, printers, or other service providers).

2 Traits To Create Relationship Through Your Brand - With People You've Never Met
Are you "marketing at" your precious potential clients or connecting with them? In other words, do your marketing efforts feel more like you're shouting at them with a megaphone, or like you're having a two-way conversation? In this article, you'll learn how to create connection and conversation with your prospects, by cultivating two traits: Curiosity and Generosity.

Customer Loyalty, Brand and Expectations
Customer loyalty is about brand and expectations. Create a disconnect between the customers and your company may become the recipe for disaster.

Fresh Ideas For Your Brand (That Won't Freak Your Clients Out)
Why are new ideas so tricky? As a business owner, it’s crucial to keep things fresh and interesting. However, it’s just as important to introduce new ideas carefully and thoughtfully. This article explains how to use a special mix of ingenuity, bravery, and finesse for successful new ideas in your brand.

Smart Women Give Their Business a Marketing Makeover
If you’re ready to step out in your business in a bigger way, these tips and solutions will cause people around you to sit up and take notice that you are serious about success in business. Taking these steps will unleash more referrals, more clients and more income – 3 necessary ingredients for complete success.

Let's Talk About Designing Your Very First Inviting Brand
Many first-time entrepreneurs consider designing their brand a “first order of business” - they think that before they launch, they’ve got to design their logo, business cards and their website. Learn why that's oh-so-wrong, and what to do instead.

Awards – an invaluable weapon in any PR armoury

This week I was overjoyed to hear not one, but three, of my clients had learnt recent submissions they had entered into their industry-specific awards had been successfully shortlisted. As I had played a role in identifying and helping to draft these submissions it reaffirmed how important a tactic awards are in any strategic PR plan. Below I have outlined some top tips for identifying and entering awards.

How to Sink a Brand
All the advertising, branding and marketing you do is at the mercy of your employees.

Radical Change for Profit
Often the most radical thing you can do is to shift a belief. Or let go of something you’ve invested a lot of energy and money in, that no longer serves you or your business.

Internet Users Hbk - Chapter 12a. What Is Spam and IT’S Impact On Doing Business?

Chapter 12a. What Is Spam and IT’S Impact On Doing Business? 12.1 What Is Spam and it’s Impact on Doing Business? 12.2 Blog: What has Happened to Social Networking? 12.3 How About Social Etiquette or Respect? 12.4 Examples Spam: Lack of Social Etiquette or Respect? 12.5 Popular SWOM’s Open University Question: Have we Forgotten? What We are Marketing and Who? Sorry but your reputation is hanging out there!! 12.6 More Spam - Let us continue 12.7 How to Avoid the Spam Filters

Marketing Yourself Internally and Externally

Do others know who you are? Corporations spend thousands of dollars marketing their products to achieve success. The good news is that you need to spend more time than money to market yourself and create a positive image. What type of image do you want to promote when you start marketing yourself at work? Companies recognize and reward employees who are proactive, responsible, accountable, and who seek opportunities to make improvements.

THE TRUTH ABOUT BRANDING
Brand. Brand. Brand. Every company today wants to be a brand company. “We are a brand experience company,” or “we have just completed a rebranding campaign” seems to be the new, must-have mantra of organizations. This trend is almost overwhelming and far too often severely misguided.

Branding Your Business: Blow your business out of the water by getting a handle on your brand
Did you know that there are human being who tattoo brand names on their bodies? Wouldn't you love your customers to love your brand or company that much? In this article, find out how to brand your business so that your prospective clients will remember only your name as the best in your field. Learn how crystallizing your brand character will help your business grow.

Harness the Depth of Power In Your Brand
There’s a common misconception in the small business world that looks like this: Brand = Logo That’s simply not the case–a brand is so much more! If you think your brand is the same thing as your logo, then you’re missing out on your chance to harness most of your brand’s power.

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