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Perception remains that Jobs IS Apple
Whatever you want to say about Apple, it’s a brand that is considered one of the best. In the latest brandchannel’s brandjunkies 2009 report, Apple won accolades in several areas. However, it’s also a company that is viewed as having its future tied to CEO Steve Jobs—and that’s an image that needs to be changed.

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Perception remains that Jobs IS Apple
Whatever you want to say about Apple, it’s a brand that is considered one of the best. In the latest brandchannel’s brandjunkies 2009 report, Apple won accolades in several areas. However, it’s also a company that is viewed as having its future tied to CEO Steve Jobs—and that’s an image that needs to be changed.
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