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INTEGRATE, DON’T IMITATE
What really ignites our passion for our business? What fires up our ambition and causes us to make crucial decisions about what career paths we want to follow – and what level of success we want to attain?

Process Yields Progress

I am willing to bet that almost every single one of you reading this article has read the above quote – or had it quoted to you – in the course of your life. You’re starting college and it’s rough – somebody tells you about that first step. You’re having trouble getting a new business off the ground – somebody tells you about the first step. Whenever you’re at the initial stage of anything – you hear about ‘that thousand miles’ and ‘that first step’.

The Downfall of the Institution, the Rise of the Personal Brand and How It’s Changing the Game
In the New Economy, some might say that our Personal Brands are increasingly important. We’d go further, saying they’re all we’ve got left.

Hitting the Target in the Age of New Media
When thinking about growing your business during the current economic shift, think big; but then make sure you think small with regards to what niche you can ultimately serve to prosper the most.

Celebrity Branding You™ - How Failure in My Kitchen Can Give You Success In Your Business!
Let me tell you how my kitchen reminded me of one of the most important business lessons you can learn.

Celebrity Branding You™ - Isn’t He Just Talking About Personality Driven Marketing?
“How is Celebrity Branding® different from personality branding, and the long-standing concept of a personality driven business?”

Celebrity Branding You™ - The 8th Deadly Sin: ThoughtSourcing
What is ThoughtSourcing? It’s the function of outsourcing everything that crosses your path that requires some good old-fashioned thought; and possibly even some management of time and effort to execute on the decisions that you make based on that thought.

Books Speak Volumes When Creating Relationships
How Writing Your Own Book Makes You the Center of Conversation

Five Easy Ways to Destroy Your Personal Brand
These are common habits that will make it hard to build your brand-if they don’t destroy it altogether:

Personal Branding: Have You Made It to “It Depends” Status?

As many of us get comfortable in our line of work, surrounding ourselves with people who have similar interests, and who work in the same industry – we sometimes forget that there are so many people out there that don’t know anything about the intricacies of what we do – even the things that we think are common knowledge. When people seek your advice, they are looking for you to cut through the clutter and solve whatever problem they may have.

Personal Branding: Protecting Your Brand
Our personal lives are quickly becoming a huge set of data points. Naturally, businesses, large and small, are no exception to this reality. There’s really only one sure-fire solution to protecting your personal information, your reputation and even your personal brand – control your information!

Personal Branding: Something Needed? YOU Provide It!
Find a market that is underserved, fill the need and brand yourself as the go-to expert and passionate advocate of that market – and open your doors to passionate and loyal customers.

Personal Branding: 5 Ways To Protect Your Brand
Five initial things that can be done to protect your brand online

Personal Branding: 3 Ways to Build Credibility
One of the most important building blocks of creating and cultivating your personal brand is to have credibility in the eyes of your clients and prospective clients. Over the years, I have found that the most common reason that entrepreneurs and small businesspeople are reluctant to shine the spotlight on themselves is their own perceived lack of credibility.

3 Ways to Bolster Your Personal Branding Strategy
Sometimes it’s imperative that we take a step back and try to view our business or personal brand to see if we are adhering to some of the basics of personal branding.

Personal Branding: Do You Need To Shift Your Focus?
As a small business owner or entrepreneur, the ability to find new ways to market yourself and develop your personal brand, can be the catalyst to unlimited success.

It’s E-Time!
The Great Bull Market of the 1990s made us feel rich. The real estate boom boosted our hopes all over again and we all got caught up in the excitement. We borrowed against our assets like never before, and spent the equity we thought we had.

Personal Branding: What is Your Story?
Being able to tell your story effectively will be key to setting your personal brand apart from others. Be yourself and seek those who like you for who you are. Be honest and open – let people understand who you are and where you’re coming from. In the end, your clients will trust you more – and be more willing to let you help them when they need your expertise.

It’s The Economy Stupid!...Again.
Marketing campaigns are about one thing…creating a campaign that generates a direct response that you can test the result of and that, when tested, shows that you made money. When you have that type of marketing campaign, you should never stop it until it stops making you money.

It's The System Stupid! (Not the Product!)
Most businesses focus their attention on the products that they offer. What do they look like? What is the design? What is the best price we should offer it for? But these are questions everyone asks. This is true not only when you are developing a new product, but as you continue to market old ones. More important than the product itself, however, is the system that surrounds the product.

More is Better!
Please take a look at all of your products and services. Do they offer a higher value to your customer? Is there room to increase your price - not based on what someone else charges, but based on the value that you or your product delivers? If there is room, raise your price.

Non-Disclosure Agreement Warning!
Non-Disclosure Agreements have become almost ubiquitous in the business world today. Are they necessary? Should you sign them? This article outlines some common concerns and strategies for using NDAs.

Premiumize Your Product or Service
While the news talks about falling consumer confidence, there is one area of the economy that is going strong, and that is the affluent end of the market. People in this class have money and they are willing to spend it to get the “best” and to show that they have the money to afford the best.

Personal Branding: What Makes YOU Stand Out?

This personal branding stuff is not really a new thing. Since the early days of advertising, faces of people have graced the packaging products, and businesses grew from the sheer force of the personalities of those who started them. Look at Bill Gates, Warren Buffett, Tiger Woods, Richard Branson, Michael Jackson, and a whole host of others who have used their personas to create or enhance a brand.

Personal Branding Tip: Shining Your Countenance Upon Your Customers
The face is one of the most used visual tools in advertising campaigns. It is used in all types of visual media. Faces are found in newspapers, magazines, and authors very often have their photos on the inside back cover of books.

Using Twitter to Develop Your Personal Brand
Today, most people are aware of the power of Twitter for networking, website promotion and communicating… but have you thought about the impact Twitter could have on your personal brand?

SEVEN MAJOR BUSINESS MISTAKES EVERYONE MAKES, AND HOW YOU CAN AVOID THEM!
When the economy gets tough, some businesses cut back on marketing along with their other costs, thinking they can lie low and wait out the next opportunity. There are two mistakes with this kind of thinking to discuss, even before we get to the point of this article.

Sell the Store, Not the Chair
The purpose of teaching a salesman to spend extra time with a customer to discuss the store’s long-term relationships with customers is to attempt to educate the buyer and create brand loyalty. Over time, brand loyalty and the desire to work with a store that stands behind their product can overcome many objections, including pricing.

Telling Your Story for More Profit
Telling stories is not only one of the oldest forms of communication; it is also one of the most effective. Accepting this statement as true should help you see why creating a business story is a reliable way to connect, and to create a bond with your customer that helps you rise above your competition in their eyes.

The Next Big Thing

I just spent two days with fifteen of the most successful entrepreneurial marketers in the country. By that description, I mean that they each have their own business as opposed to working for a big company with an unlimited marketing budget. They are successful marketers, several of them wildly successful, because they have to be. Every day, customers vote on their marketing with real dollars to attest to how good these marketing campaigns are. When they say something, I listen.

The Next Big Thing - Business Vision
I talk about Business Vision often. Sometimes people think I am just seeing things that aren’t there, and shake their head. Unfortunately for them, I have learned that learning to look at your business objectively, and with a fresh eye, allows you to discover unique opportunities that you have been missing.

The Next Big Thing: Building an Industry instead of a Single Product (or Service).

Sometimes we all fall into the trap of building a better mousetrap: a “thing” or a single “service” we hope people will beat a path to our door to discover. All too often, however, the result is that we spend lots of time, money and energy only to find the consumer really didn’t want our hot idea. This process although entrepreneurial, is a path to frustration and a pattern from which to break free.

What’s Working Now!

Back in the “old days” most things were bought on cash but if you didn’t have the cash to buy, retailers came up with a system called a lay-a-way plan. The retailer held the goods and you made payment to them. When you were done paying the full price you got your furniture, dishwasher or whatever. Christmas lay-a-way assured gifts for the kids. Over the years, the plan morphed into giving you the furniture at the point of purchase and making payments.

YOUR 2009 ACTION LIST!
I always love the New Year. For me, late December and early January have always been a time of intense planning. What changes should I make for the New Year? What are my income goals, and how do I plan to get there? These questions have always been part of my annual business analysis.

Personal Branding: Using Your Blog
There are several obvious ways to brand your blog, including the design of the blog, your picture, and more… but today we are going to cover some less common ways of branding yourself through your blog.

Build a Better Career With a Strong Personal Brand
Whether you are an accountant, a restaurant manager, or a school teacher, your personal brand can play a critical role in determining the success of your career.

Overcoming Negative Branding: There Is Always Hope
Michael Vick’s story is a great illustration of the reality that it is never too late to begin recuperating your brand and overcoming mistakes.

Personal Branding with Twitter: Success Stories
Today, I’m going to share three success stories-companies and individuals that have used Twitter to effectively build their brand.

Don’t Get Lost in the Crowd
ver the last several years, literally millions of people have begun establishing their personal brand through Facebook, Twitter, and other sites. So how can you avoid being lost in the crowd?

Lost Opportunities to Build Your Personal Brand
Remember that every interaction you have either build your brand or weakens it-so ignore these opportunities and your own peril!

Personal Branding: Seven Social Media Branding Mistakes
The reality is that, as rapidly as social media can build your personal brand, it can tear it apart. Today I’m going to cover several common social media branding mistakes to watch out for:

Online Personal Branding for Everyone
There still seems to be a misconception out there that personal branding is important for executives, business owners and celebrities-but not for everybody else.

Personal Branding: Make the Right First Impression
The first impression you make goes a long way towards establishing your personal brand.

Personal Branding: Make Twitter Work for You
Twitter is a powerful tool-how many other platforms are there that allow you to potentially reach millions of people instantly, and for no cost? Make sure you are using it as effectively as possible! These tips should get you going in the right direction.

Personal Branding: Make Your Business Card Stand Out
Most businesspeople are inundated with business cards. The challenge becomes, from a personal branding standpoint, how do you make your cards stand out from the rest?

Five Personal Branding Lessons from the Grammy Awards
Here are five personal branding lessons I took away from the 2011 Grammy awards:

Personal Branding Lessons From Justin Bieber
Justin Bieber is a talented performer, but that’s not why he’s an icon even among other celebrities. More than anything else, Bieber and his managers have branded him perfectly.

Does Your Personal Brand Reflect YOU?
Your personal brand is what you make it. If you’re content with being just another generic consultant, or lawyer, or whatever you do, so be it. But if you want to build a brand that truly allows you to stand out from the crowd, roll up your sleeves and get to work.

Developing Your Personal Brand: Make Sure It's Unique
You may have a strong personal brand-but if it doesn’t separate you from the pack it’s not going to be much use. Effective personal branding is all about highlighting the traits that make you unique.

The Fun Theory
“Fun theory” states that if something is fun, people are more likely to do it. As a business owner or a leader, you want to keep your employees around and have the ability to attract new talent, right? Making your workplace a fun place to be is a huge step in the right direction.

Personal Branding: When Your Brand Goes Off Course
In an ideal world, each of our personal brands would consistently grow as time passes. In reality, it’s easy to lose track of our branding efforts, or even to see them grow in an undesired direction.

Personal Branding on a Budget
Some excellent tools and strategies to help you build your brand without busting your budget.

Personal Branding: It Doesn’t Have to be All Business
Below are several ways to incorporate your personal life into your personal brand:

Personal Branding: Make Sure Your Staff is on Board
Critical ways in which your employees can help you build your brand.

Personal Branding Tips: Common Mistakes and How to Avoid Them
As you know, each time you interact with the outside world you have the opportunity to strengthen your personal brand. Of course, the reverse is also true-every interaction also presents an opportunity to undermine the brand you have worked so hard to build.

Personal Branding Tips: Generalist vs. Specialist
What is the difference between a generalist and a specialist, and why does that difference matter in your personal branding efforts? As you will see, the difference between branding yourself as a specialist instead of a generalist can literally be the difference between the success and failure of your business.

Personal Branding: Learn From The Best
It’s not success that makes an individual memorable. What else do Richard Branson, Donald Trump, Steve Jobs, and Oprah Winfrey have in common? You guessed it-they have incredible personal brands. What do they know that the rest of us don’t? Below are several lessons we can learn from these giants in the world of personal branding:

Personal Branding Tips: Make Facebook Fun
I have some good news for you today-creating a strong Facebook presence is easier than you may think. In fact, your objective essentially boils down to a single concept: seek to create a community of users united by their common interest in your business-and make your community fun. How can you make your presence fun? Here are some ideas:

Personal Branding Pays: Why a Strong Personal Brand Is Worth the Effort
We spend a great deal of time in this space talking about personal branding. We share strategies, tips, success stories, and more. Every once in a while, it is a good idea to step back and take a look at the big picture-and remind ourselves why a strong personal brand is so important in the first place.

Why Is Social Media Important?
Why should you care about social media? It may be fun, it may be something your kids are into-but as a business owner, why should you care? The short answer is simple-an effective social media presence will help you make more money. Today I am going to tell you how it will make you money.

Personal Branding: What Can We Learn From LeBron?
While very few of us will ever command his level of attention, we can all learn from his mistakes and apply them to our own branding efforts.

Common Personal Branding Mistakes to Avoid
Today we’re going to take a look at several common personal branding mistakes… are you making any of these?

Personal Branding: It Pays to be the Expert
Some of the benefits business owners can expect when they brand themselves as an expert in their field:

Personal Branding 101
We have been taking an in-depth look at a variety of personal branding strategies over the past several months. Today we are going to take a step back and review the basics of personal branding.

Personal Branding: When You Don't Know Where to Start
Personal branding is an enjoyable and profitable pursuit. But for many people, getting started can be a challenge. The tips we have covered today will get you started in the right direction-feel free to contact me for more information!

Personal Branding: Have You Identified Your Niche?
Below are several questions to ask in order to identify your ideal target market:

Personal Branding: Tell Your Story on Twitter
Twitter provides a fun, laid-back atmosphere-it is the perfect venue for building an interesting and dynamic brand. If you haven’t created a Twitter profile yet, get started! And if you are already on Twitter, here are some suggestions to help you tell your story:

Personal Branding Secrets: Don\\\'t Go With the Flow
Below are several tips to help you stand out from the competition:

Personal Branding: Why You Need to Start Giving Speeches
Speaking at a seminar or a conference is a uniquely powerful personal branding tool and should be seriously considered by anyone who is serious about building their brand. Not convinced? Below are three good reasons public speaking needs to be part of your branding campaign.

Keys to Personal Branding Success, Part One
There are several important concepts which are essential to any personal branding effort.

Is Your Personal Brand Memorable?
It is not enough to build a brand that positions you as an expert in your industry if nobody can remember your name!

Keys to Personal Branding Success, Part Two
Today we are going to discuss the final three elements that must be present in a personal branding campaign if it is to be successful:

Revolutionize Your Business: Stop Competing on Price
Every small business owner covets the ability to charge higher rates than the competition and still attract business. A powerful brand, superior value, and exceptional customer service will make this dream a reality.

Lock Out Your Competition With a Strong Personal Brand
Expertise matters, and a strong personal brand will establish YOU as the expert in your market.

Personal Branding: Take Your Brand to the Next Level
Below are four steps to help you create a dominant personal brand:

Personal Branding: Build Your Credibility
One of the primary goals of every personal branding campaign is to build credibility. There is no point in branding yourself as an expert if it’s not done in a credible way.

Does Your Brand Resonate With Your Customers?
As technological breakthroughs continue to occur and personal branding continues to gain interest, it is important that we stay focused on the fundamentals. Social media, book publishing, and dynamic websites are fantastic-but they must stay true to the principles of effective branding.

Personal Branding: What’s the Big Picture?
The vast majority of business owners are in business for one simple reason: to make money! And therefore, for personal branding to be a valuable pursuit, it must result in increased income. Good news: it does.

Your New Year’s Resolution: Take Your Personal Brand to the Next Level in 2012
2012 could be your most successful year yet-but only if you find a way to differentiate yourself from the competition in your industry. A powerful personal brand offers the solution

Personal Branding: Your Social Media Strategy
Like everything in business, the effective use of social media requires a cohesive strategy. Below are several important elements:

Networking: A Golden Opportunity to Build Your Personal Brand
Below are five ways in which you can effectively build your personal brand while networking:

Personal Branding: Lessons From the 2012 Grammys
For business owners, it was more than just compelling TV-this year's Grammy Awards offered a number of personal branding lessons. Below are four of the most important takeaways:

Three Ways Your Brand Can Differentiate You from the Competition
A strong personal brand is the key to differentiating yourself from your competition-and a strong brand will give you the power to charge premium rates, while still attracting plenty of new business. Below are three specific ways in which your personal brand can separate you from the competition in your market.

Four Branding Channels You Haven't Thought Of
Today, we are going to take a look at several less-common personal branding channels-could any of them be leveraged for your business?

Get Results: How to Leverage Your Personal Brand to Bring in Business
Why should you invest time and resources into creating a powerful brand? At the end of the day, the answer is simple: because a strong personal brand will lead to more customers and a more profitable business. Of course, it doesn’t happen automatically-so below are four ways to leverage your personal brand in order to bring in more business.

Take the Leap: How Publishing a Book Will Change Your Life
Choosing to write and publish a book will have a dramatic impact on your business. And here’s a secret: it doesn’t have to be difficult!

How to Build a Brand-Centered Newsletter
A brand-centered newsletter will continually reinforce your perception as a market leader-allowing you to achieve the top-of-mind awareness you’re aiming for. Below are four tips to help you create a newsletter that powerfully communicates your brand:

Personal Branding 101: What’s the Best Channel to Reach Your Market?
Today, I’m going to evaluate several common branding and marketing channels in an effort to help you focus on the channels that will produce the best results.

Leverage Your Personal Brand and Achieve Direct Mail Success
Now that you’ve created a powerful personal brand, the key is finding effective ways to integrate into your direct mail campaign. Below are three suggestions:

How to Leverage Facebook for Personal Branding
Here are six specific techniques that will enable you to leverage Facebook for your personal branding efforts.

Strategic Branding Questions
There’s a heightened interest in branding these days. For small businesses, it can be one of the most important marketing programs of all. As you launch (or relaunch) a branding campaign, take a look through these strategic marketing questions and see if your brand meets them. Then, use the attached checklist to spot branding opportunities…

Marketing Means Networking
Branding is always about YOU. Yes, branding your company name is helpful, and branding your goods and services is a nice idea. But the more people who know and appreciate you, the more business you'll do. In the end, marketing is about networking.

Book Review: Branding Only Works On Cattle
In Jonathan Salem Baskin’s book, Branding Only Works On Cattle, he takes firm aim at the practice of the marketing practice of branding. He defines branding as building consumer awareness with the goal of influencing their future behavior. Simply put, he believes that branding is useless.

Branding Goal – Internet Marketing Strategy
Internet marketing is all about hard results, not generic concepts of branding. Still, if you have a branding goal, there is an effective Internet marketing strategy you can pursue.

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