Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

braniff Tagged Articles



Reaching New Horizons: Southwest Airlines Takes Off
With his own legal experience and his partner’s business acumen, Kelleher was convinced the two of them could see their business lift off. What was their idea? They wanted to create a no-frills airline, and one that would be exempt from the restraints of federal price regulations. By refusing to cross state borders, and operating flights only within the state of Texas, they were able to do so. Kelleher’s new Southwest Airlines offered drastically reduced fares and quickly became a hit with passengers.

Lesson #5: You Have to Fight to Keep on Flying
When the idea for Southwest Airlines first came about, it had some ardent opponents. It was going to be able to sidestep federal regulations and offer greater value to customers. It was going to push point-to-point flights between smaller airports and speed up turnaround times. And, it was going to have a lot of fun doing it.

Other braniff Related Articles

Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

What Type of Business Should I Start?

The Pure FUN of Learning & Using NLP
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.