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Marketing Snake Oil
For the longest time, I associated people who market and advertise with evil. I hated seeing advertisements telling me "if only I bought this, I would be cool also". I couldn’t imagine what type of person became a marketer or advertiser. Now I am one.

Other breach of promise Related Articles

WHERE DO I HANG MY HAT
There comes a terrifying point in the life of every company, when the necessity arises to craft a defintive brand statement. This involves visiting a kingdom of much mystery and misinformation, filled with mistaken ideas, outdated wisdom, presumption, principles vaguely understood. Most companies simply believe they’ve got to have a brand because everybody else has one, though what they stand for -or are prepared to succinctly promise- they cannot precisely say. Too often companies are forced to reconsider the brand promise only following bad news, such as after a hostile takeover, acquisition/merger, negative publicity or a disastrous quarterly report. The most advantageous moments to consider the essential brand promise are in actuality at start-up, launch, rebranding or repositioning.
Sales Success Tip-Make 2007 Your Best Yet
It is that time when many begin looking toward the new year for its promise and hope of success. Here's how to make it more promise than hope.
Go Get Your Goals in 2008
It's a new year and 2008 is going to bring you what you want, I promise. How can I make that promise? Because I promise you are more likely to stick to your resolutions WITH A LITTLE HELP FROM YOUR FRIENDS.

Branding Plays a Key Role in Attracting Top Talent
Just as a corporate brand offers a certain promise to customers, an employer brand is a promise of a specific work environment, a certain type of relationship with the company, and a set of values. In short, it’s the company’s personality. And it's the key to attracting and keeping top talent.
Learn the Six Guaranteed Steps to Successful Website Development
Well I can tell you succeeding on the web is much easier than you would expect. This article will deliver on the promise made in the title and will teach you the six steps necessary to be successful online. Even better than delivering on the promise … I guarantee you it is much easier and more logical than you’ve ever believed. So, for all you 35+ geezers out there (me included), just follow the formula, take action, and you will be amazed at the results.
Preparing for Security Breaches
A major security breach of sensitive customer data is a nightmare every business with digital consumer records needs to plan for. It may be impossible to stop security breaches, but it is possible, and even a legal obligation, to have a process in place to manage and minimize the damage that a security breach can cause. Here's how to do it.
So I Got Mad and Threw It Away!
Your clients and prospects have very short attention spans. They want what they want and they want it now. If you make them a promise (like offering a particular article on the cover of your magazine) you need to deliver on that promise quickly, or you risk losing their attention.

How To Avoid Stress in Covenants & Conditions in Lease Agreements
When parties enter into a lease agreement there are generally numerous promises flowing from both the landlord and the tenant. For example, the lesser may promise to deliver possession on a certain date while the lessee may promise to pay $150 dollars as a cleaning deposit before the end of the first month of occupancy. There is one simple way to avoid possible conflict later on is discussed by this author.
Trade Secrets from a Recluse Woodworker (aka My Dad)
A trade secret is any valuable business information that is not generally known and is subject to reasonable efforts to preserve confidentiality. Generally speaking, a trade secret will be protected from exploitation by those who either obtain access through improper means, those who obtain the information from one who they know or should have known gained access through improper means, or those who breach a promise to keep the information confidential. For our purposes, I want to focus on the last part of this definition in an edited version. Generally speaking, a trade secret will be protected from exploitation by those who breach a promise to keep the information confidential.
Data Security is Mandatory
What is a data breach? A data breach occurs when customer information held by a company, business or institution is accessed, used, collected, retained or disclosed in a manner which is not in accordance with the applicable privacy laws and regulations and/or the company's own policies regarding customer information and privacy.

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