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Lesson #3: Create a Fresh Focus For Your Company
The moment Joyce assumed ownership control of Tim Hortons, he knew something had to change. His hockey star partner had a good idea in the coffee shop, but its success – or lack thereof – was speaking for itself. Joyce did everything he could to turn things around, from expanding the food menu to include sandwiches and altering the doughnut recipes, to adding iced cappuccinos to the drink list. But it was not until Joyce stumbled upon a unique business practice that the chain would begin to take off. The company’s new motto? “Always Fresh.”
Wake Up and Smell the Coffee
Just when I was beginning to wonder whether another great experience was going to surrender to the short-term gains of operational excellence, Howard Schultz gave me faith.
Win More Sales by Sharing Instead of Selling
Sales professionals need to sell their products and services in order to earn a living. However, in today’s global driven marketplace, selling is a challenge because of the Internet to the current economy to all those negative belief about pushy sales folks. So what is a poor sales professional supposed to do?

Other breads Related Articles

The End of Cheap Food
What my visit to Panera Breads says about the future.

Go for brown!
Do you remember making craft glue out of white flour and water at school? Remember how it set like cement when you used it? And how bad it smelled after sitting on the desk for a few hours? Well, every time you eat white breads, pasta and rice, they turn into craft glue in your stomach, becoming foul, sticking to the walls of your bowel and sucking the life out of you. I call it ‘bum glue’ and it’s just as charming as it sounds.
No Bum Glue
‘Bum Glue’ is the term I use to describe refined and processed grains. Do you remember at school, we used to make glue out of white flour and water? Remember how it smelled after a few hours and how it set like cement when you used it? Well, that same cement-like action is happening inside your body every time you eat white breads, pasta and rice. And after it has been in there for a while, it becomes foul, sticking to the walls of your bowel and sucking the life out of you.
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