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Lesson #2: Do Not Be Afraid to Go Against the Grain
Before Kellogg burst onto the scene, the breakfast food industry was bare to say the least. In fact, the entire prepared foods industry was lacking in depth. There were no canned foods and little refrigeration. People also had little knowledge of nutrition. Residents in Kellogg’s home state of Michigan only knew what they were used to: preserved meat and bread that had been baked over their open fires. Grains, vegetables, and fruits were not a common occurrence in diets.

Seven Steps for Creating Successful Marketing
1. Find the inherent drama within your offering. After all, you plan to make money by selling a product or a service or both. The reasons people will want to buy from you should give you a clue as to the inherent drama in your product or service. Something about your offering must be inherently interesting or you wouldn't be putting it up for sale. In Mother Nature breakfast cereal, it is the high concentration of vitamins and minerals.
Diamonds Are A Cereal Marketer's Best Friend
When C.W. Post started a small business in 1895 with his first batch of "Postum" (breakfast cereal) he probably did not foresee his company getting into the diamond business. The cereal company has "followed a path of delicious innovation, creating cereals that have defined the breakfast experience for generations of families" and now it has literally put a twist on its "Shreddies" product by offering the cereal in the shape of diamonds rather than squares.

Other breakfast cereal Related Articles

Serial cereal branding
They’re Grrreat! What is claimed as the first all cereal café recently opened in the United States. Cereality demonstrates effective emotional branding, and how brand strategy is so much more than developing a new tagline or slogan.
Business Building Breakfast 3
Today's Business Building Breakfast is create your very own breakfast club!

Seven Steps for Creating Successful Marketing
1. Find the inherent drama within your offering. After all, you plan to make money by selling a product or a service or both. The reasons people will want to buy from you should give you a clue as to the inherent drama in your product or service. Something about your offering must be inherently interesting or you wouldn't be putting it up for sale. In Mother Nature breakfast cereal, it is the high concentration of vitamins and minerals.
The Power Breakfast
Everyone talks about the Power Lunch, but a good variation is the Power Breakfast. The main aspects of a business lunch, or a business breakfast are enjoyable conversation, business discussion, and agreement. The sharing of food is a minor ritual that binds people.

Keep the little things little
Too much stress? Get dressed before bed, make breakfast the night before, and work with the little voices ... say what?
Mentors – Do you have one?
I had a meeting with one of my clients the other week for breakfast and as we were finishing up and attempt to schedule our next meeting, we ran into a conflict. He could not meet with me on Tuesday for breakfast, that was the day every week he had breakfast with his mentor, and he had to buy. Not a strange story, until you add the fact that my client was 65 and his mentor, 82.
The Cereal King: How W.K. Kellogg Got His Start
If it were not for the ingenuity of W.K. Kellogg, the world today might never know flaked cereal. A master marketer and inventor, Kellogg revolutionized the breakfast food industry when he decided to start his own company and sell toasted corn flakes back in 1906. Today, that same company has grown to include almost 26,000 employees and earns over $11.5 billion in revenue.

WHAT IS YOUR LIFES PURPOSE
You climb out of bed every morning; take a shower, brush your teeth, get dressed, have some coffee, toast or cereal, pat the dog, hug the kids, kiss the wife (husband), not necessarily in that order and head out the door to where and to what? No it is not a destination that I am talking about, it is a PURPOSE. Does your life have one?

Diamonds Are A Cereal Marketer's Best Friend
When C.W. Post started a small business in 1895 with his first batch of "Postum" (breakfast cereal) he probably did not foresee his company getting into the diamond business. The cereal company has "followed a path of delicious innovation, creating cereals that have defined the breakfast experience for generations of families" and now it has literally put a twist on its "Shreddies" product by offering the cereal in the shape of diamonds rather than squares.
Bridges and Walls
Each time we interact with another person, we are given the opportunity to build a bridge or a wall. There are no neutral meetings among people. Each contact either builds up or tears down the relationship. Recently, I had the opportunity to have breakfast and lunch in the same hotel dining room on the same day. During breakfast, it was a bit crowded and the food was somewhat slow in coming; however, the waitress was polite, pleasant, and professional. She inquired about me and the purpose of my trip. She seemed to genuinely care. I was left with a very positive impression of what otherwise could have been a mediocre to poor experience.

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