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Don’t drown from the effects of Riptide Marketing
Strategic lifetime marketing is an approach to marketing that capitalizes on the lifetime value of your most desirable customers. Strategic lifetime marketing is the ultimate life preserver for your business. The key is to develop such a lifetime-oriented approach to marketing before a crisis occurs. Read on to learn how.

Other breaking waves Related Articles

Inventory and Risk
Google made some waves by expanding their PPA program. Here's the way I think about online ads:
Get Publicity Now! Tie Into A Breaking News Event
Can you pounce on a breaking news event? Not everybody can, but if your subject has breaking news potential then you’d better be ready to take advantage of it with a press release and pitch that is thought out and ready to go.
Is This a Solution to Help You Become More Strategic?
"Business changes come as waves gathering shape, gaining energy and momentum, then crash across the companies that find themselves in their path. Those companies that anticipate and respond quickly to these waves of change can often rise with the tide; those that don't are often crushed on impact." - Michael F. Corbett with Corbett & Associates, Ltd. This quote from Michael Corbett really hits home for most of us as we deal with different business changes each day. I know there are many days that I feel like the guy standing one step ahead of the wave ready to crash. The key is we need to stay one step ahead (more would be better) in order to succeed and thrive in the business world. We have to be ready to embrace change and always be charging forward as proactively as possible. In this article, I want to help you evaluate a spe
Part 2: Is This a Solution to Help You Become More Strategic?
Business changes come as waves gathering shape, gaining energy and momentum, then crash across the companies that find themselves in their path. Those companies that anticipate and respond quickly to these waves of change can often rise with the tide; those that don't are often crushed on impact." - Michael F. Corbett with Corbett & Associates, Ltd. In our Emerging Issues in HR article last month, I presented you with the steps involved in deciding whether or not outsourcing is a solution for your organization to consider: Step 1: Create a Team Step 2: Conduct a Process Review Step 3: Review Strategic Plan Step 4: Identify Core Areas Step 5: Decide What to Outsource If you moved to Step 5 and still felt outsourcing may be a solution for you, you then decided what you may want to outsource...

A New Opportunity for Business Growth
If your company has a potential investor, what would you need to quickly put in place to ride on the waves of the new opportunity for business growth?

Breaking Up Is Hard To Do
Breaking up, separation, and divorce can be devastating – but may also provide the opportunity for self-examination and a new beginning. There is nothing easy about ending a love relationship. Breaking up is seldom the ideal resolution to problems within relationships, but all too often is the outcome, despite our best efforts to prevent it. Over the past two or three decades, about half of all marriages have ended in divorce, and the statistics for cohabitation (or living together) are higher than this.

The Conspiracy Against Your Money Documentary
The Conspiracy Against Your Money documentary is sending shock waves throughout the financial world.

Business Presenting for Leaders - Break The Rules
Are you following the 'rules' for presenting in your organization or industry? If so, you could be killing your career. The most exceptional leaders are known for breaking the rules. Get the recognition you deserve with these 3 easy rule-breaking tips.
Protect your brand on social networks
In today’s digital world, truth and rumors travel at lightning speed. People around the globe can potentially learn of some breaking news via social media networks much quicker than the traditional media outlets meant to deliver that same breaking news. This can be a great boon for business owners and entrepreneurs, especially if their product or services go viral.

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