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Ten Questions with Kathleen Gasperini
Kathleen Gasperini is the co-founder and senior vice president of Label Networks. We met in May, 2006 at the Surfing Industry Manufacturers Association conference in Cabo San Lucas. Her company helps leading brands such as Apple Computer, Verizon Wireless, Pepsi, Vans, Levi Straus, and Burton Snowboards understand the global youth culture.
How to Feature the Ultimate Benefits for your Customers
Once you know what you want your promotional copy to do, who you want to talk to and how you need to say what you want to say to get results, it’s time to explore features and benefits.
Social media builds business, creates a trusted community
Social media networks can help build your business, but they also provide you with a trusted community of people with whom you can share the details of your life. They are the "community newspapers" of our time.
Cinnamon Rolls, Breast Cancer and Your Business -- How Doing Good Can Grow Your Business
More than ever before, consumers are socially minded. In many cases they want to know the businesses they patronize are also socially minded. Connecting your business to a good cause is more than just making you "feel good" it can also make good business sense. So what are some ways to start? (Other than writing a check.) Well, here are a few ideas you can use:
Don't Slash Prices, Do In Store Promotions
How to get more customers in the store? These days it seems to be the question that most retailers are asking and is a much more optimum solution than the slashing of prices. Yes, buyers may be looking for bargains, but they also value a fun and entertaining shopping experience. If you provide that, the customers will come.

53 Playing As One- Teambuilding NFL Style
Teambulding NFL Style
Empowerment, keep your power.
How women keep their power in business and life.
Who Inspires You? Pay It Forward!
Who has inspired you in a way that your life will never be the same again? Inspiration is wasted inside of us, we need to let it out, inspire others, pay it forward.
Do You Want to Know How my Life Changed For The Better?
People are always asking me how I changed my life so drastically, how I changed my life for the better. We all want something different, whether we are searching for an inner happiness or success beyond our wildest dreams, we all want something. Find out how you can change your life too!
If I Say Live a Healthy Lifestyle Will You Run The Other Way?
It's quite normal to run the other way when someone talks about living a healthy lifestyle. It sounds boring and probably a lot of hard work. You are mistaken, why not find out how Living a Healthy Lifestyle helped me?
Embracing Change to Have the Career You Want
Changing careers, going back to work and going back to school is a wonderful place to be. Yet it can be so scary leaving what we know and are familiar with. This place is often called your “comfort zone.” Strange, isn’t it, to use the term “comfort zone” when being there can cause us to experience so much discomfort doing those things that cause stress and even illness? I felt the tug and pull of wanting to move on to something new during my tenure in marketing and administrative positions. The tug to stay put is strong. “Don’t rock the boat,” I was told by family and friends who were only trying to think what was best for me. Getting a regular paycheck and maybe some benefits is seductive. And to be pulled toward something new is also seductive with its own series of concerns and doubts.

5 Home Businesses That Make Money While You're Away
In general, money can only be made where there is some kind of a person-to-person exchange of goods or services for cash. However, there are some franchise business opportunities that bring in profit even when the franchisee isn’t there to make the transaction. Though, at one time, that might have been a revolutionary concept, today automated businesses are everywhere, turning profits on everything from vended sodas to online gaming, all while the owner is expanding the business, taking on new business endeavors, or maybe just kicking back with a cocktail and one of those little drink umbrellas.
Lessons from the Pink Brigade: 7 Tips to Inspire Going the Extra Mile (or 12 miles!)
Are you trying to influence others to step out their comfort zone, to persevere, or perform at the next level? These tips and the corresponding short story provide insights for keeping others engaged and moving forward.

Other breast cancer Related Articles

Life is a Marathon
Three time cancer conqueror, Matt Jones, shares winning strategies he learned from overcoming cancer and running a marathon after relearning how to walk. No matter the challenge or goal you face these strategies will help you be successful in the marathon called life.

Cancer Conqueror Speaks to Inspire
This inspiring story of Professional speaker and author Matt Jones. On September 11, 2002 Matt received a life changing call from his doctor telling him, "you have cancer." After going into remission the cancer came back twice and would spread to his brain. After slipping into a semi-coma doctors did not think Matt would live. Against all odds he recovered. From that experience Matt was inspired to share his story with others.

Lance Armstrong's Metrics Applied to the Sale Force Equals Results
Recently, I completed Lance Armstrong's 2001 book on how he became a champion cyclist, was diagnosed with Cancer, beat the cancer, and then returned to become the greatest cyclist in the world. It was an inspiring, fast-reading book. While this won't come as a surprise to my cyclist friends, I was quite surprised to learn how metric-intensive competitive cycling is.
RAY: Leadership is never quiting
Leadership is never quitting. Failure is nothing but a feedback to your efforts, quitting for life time is true failure. Hope is the ever best medicine for mankind. Society must learn form the story of actress Lisa.Ray also plans to continue efforts to raise awareness for multiple myeloma. Some 20% of proceeds from ticket sales to the "Cooking with Stella" screening at the Indian film festival in Los Angeles will go towards the Institute for Myeloma & Bone Cancer Research which works on designing new drug therapies for the condition. "Obviously, it is in my benefit. But we also we have to understand that cancer, not just multiple myeloma, is reaching epidemic proportions and we need to take action," she said.
Employers Required To Provide Nursing Mothers Break Time
Are you aware that the Fair Labor Standards Act requires employers to provide a “reasonable break time” to allow female employees to breast milk their nursing children? This article discusses the salient features of this law and how it impacts your company.

October is Breast Cancer Awareness Month
Just like moving our clocks ahead come daylight savings time in the Spring, October is Breast Cancer Awareness month...a time to remind loved ones to get their mammograms. They really do save lives!

Custom Inflatable Colons Take the Scary Out of Screenings
There are certain things the vast majority of the population is extremely uncomfortable talking about. Included on that short list are changing their diets, their in-laws coming to visit and cancer. (The in-laws are probably the most intimidating of the three!) In order to converse with people about these and other awkward topics, you have to navigate around the emotional brick wall. Do you work for a gastroenterology practice, health product provider or cause marketing agency? If so, you’re no doubt constantly on the lookout for ways to communicate with people about colon cancer and screenings in a nonthreatening manner that is also fun, educational and maybe a bit entertaining as well.
Do Cell Phones Cause Cancer?
Do cell phones cause cancer, asks Mike Farrell with aspenIbiz. Read this short post as it will reveal sure ways to boost your odds of living cancer-free.
Health Habits: Protect Against Cancer
Cancer is still one of the biggest threats to your life. Medical advances have made cancer a little less of an absolute death sentence, but it's still pretty scary. Life in our modern world makes it nearly impossible to keep toxins out of our bodies... and one result of an overly-toxic life can be the growth of cancer. New research, though, points out the cancer-fighting qualities of certain nutrients you may be overlooking....
The Benefits of Exercise and Fitness Training for Entrepreneurs
Few months ago, the media was filled with the sad news of the death of “STEVE JOBS,” the legendary entrepreneur and revolutionary of the technology industry. He battled with cancer of the pancreas for years now finally kicked the bucket on the 5th of October 2011 at the age of 56; may his soul rest in peace. And just recently, Warren Buffett was diagnosed of prostate cancer. Health is a subject most entrepreneurs and CEOs attach less importance to. The reason may be the nature of their job. We all know that entrepreneurs are strapped for time; and they work more than their employees. Have you noticed that diseases such as diabetes, heart failure, kidney failure, cancer, high blood pressure, cardiac arrest are more common among entrepreneurs? Well, this is a bitter pill to swallow but it’s the truth.
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