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Using Your Heart and Soul in Business
Using your heart and soul is the best way to market your business. Oftentimes people feel that they have to use what is called the traditional “hard sell” to market their business. Most of the time, this approach is just simply against most peoples' nature to do anyway. Judith Shervin and Jim Sniechowski are a husband and wife psychologist team who have developed a way to use the “soft sell” approach to marketing.

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Charity begins at home
Mia Woodford and her friend Emma Leschallas have set up their own business running a website which auctions gifts donated to charity and returns the proceeds to charity. Building on her background in advertising, the site has auctioned everything from Bridget Jones' knickers to Roger Federer's tennis shirt.
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