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Powerful Roles For Strategic Marketers According to Your Strategic Thinking Business Coach
A strategic marketer or business developer knows how to get to know prospects, listens to what the prospects say, hears what the prospects say and ensures that he or she understands what the prospect is saying. In today’s competitive business world, there is a real need for true strategic marketers and business developers. Too many marketers and business developers are of an old breed and they are using tired old non-strategic approaches to prospects. These “traditionalists” also are not recognizing new characteristics of prospects. Therefore, in my opinion, a new brand of strategic marketer and business developer is needed to be successful in the marketplace today. Your Strategic Thinking Business Coach offers the following perspective on these roles.

You Can't Sell Anybody Anything… Until They Discover They Want It!
Despite what most traditional sales trainers tell us, it’s very difficult to convince people that they want or need something that they're not already asking to buy. Our experiences at Sandler Sales Institute have demonstrated that when we try to force-sell our products or services, all we do is evoke feelings of defensiveness in our prospects. Unconsciously, the prospects "defend" whatever it is they already own or use. Under those circumstances, prospects won't make a "new" decision.

Are You Tired of CEOs Milking Companies I Am
Tired of seeing CEO's milk companies just like Merrill's Thain did? Let's talk about it and discuss some bright spots out there.

Do Your Prospects Have a "Crush" on You?
Do Your Prospects Have A "Crush" On You? Here's the deal lady. When sales are sluggish it can be very easy to drop your "customer filter" and start taking any old business that knocks on the door. Sometimes those prospects want to pay you far less than you're worth - and sometimes those prospects are just not the right fit (but you're tempted to take the biz anyway). Because this can very dangerous to your profit margins, time, energy and possible frustration levels - let me give you a Sales Diva warning.
The Cost of Creativity
Sometimes the most dangerous threat to a software project is another bright guy with another bright idea. The problem is that sometimes bright ideas cost too much to execute. Here's a look at some of the questions that should be asked whenever a new "bright idea" is proposed. Knowing what questions to ask, and how to listen to the answers, could save you a lot of money.
7-Sigma Selling
Selling a product or service is more than making presentations to prospects. It's making presentations to the RIGHT prospects at the right time. It's also about treating prospects right ON time. "Prompt response to needs and requests" is ranked by prospects only 2nd to pricing.
3 basic steps to finding & developing top prospects
1. Prospect Generation: How to develop more good prospects 2. Prospect Qualification: How to identify more REAL prospects 3. Prospect Development: How to cultivate prospects so they'll choose to buy from you
We Can be Civilized
Just when I'm getting depressed - a Bright Light shines. A little boy named Noah engendered a showcase of civilized behavior this week.

7 Benefits of Having a Positive Attitude
The benefits of having a positive attitude are immense. Not only are you much more likely to be successful in life, but there are numerous other advantages to looking “on the bright side”. Here are 7 of the best!

Enlightenment - Your 7 Days Program to Positive Thinking
I'm sure you have a bright idea hidden somewhere in the back of your mind that you just can't wait to test out. Of course you're not the only one with the bright idea. So what motivates you to churn those creative, or even inspiring juices to its utmost flavor?
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