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"The Icing on Your Customer Cake"
In the intensely competitive world of today’s businesses, how can you stand out? Easy. Give customer service style.

The TACTIC Work the referral factory
The STORY: “What in the world are you doing?” asked Tim, seeing the thank you note cards spread out across Bob’s desk. “Giving thanks,” responded Bob, looking up, “that all of these fine folks have contributed to my monetary success.” “You’ve only made two sales this past week. How come so many Thank Yous?”

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