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Lesson #2: Stand Out To Safeguard Your Brand
In 1820, British author Charles Caleb Colton wrote, “Imitation is the sincerest form of flattery,” but is doubtful whether Candler would have agreed. When the rising popularity and success of Coca-Cola became increasingly apparent to outsiders, there was no shortage of entrepreneurs ready to take advantage. Hundreds of copycat beverages were released on the market within weeks. The need to protect his great product and his strong brand were Candler’s motivations for ensuring both were unique enough to stand out.

Learn How to Be Happy
An article of 1198 words explaining how the path to happiness is to identify and eliminate the things that feel bad and identify and include the things that feel good
In Praise Of Failure
Eileen McDargh shares the wisdom of what can and should be learned from our failures and mistakes as she urges us to move forward focusing on creating something stronger and more lasting.

Other british author Related Articles

THE GREATEST PUBLIC RELATIONS DISASTER EVER
The so-called "McLibel trial" was an infamous British court case involving libel, with important implications for public relations professionals and company managements.

Lesson #2: Stand Out To Safeguard Your Brand
In 1820, British author Charles Caleb Colton wrote, “Imitation is the sincerest form of flattery,” but is doubtful whether Candler would have agreed. When the rising popularity and success of Coca-Cola became increasingly apparent to outsiders, there was no shortage of entrepreneurs ready to take advantage. Hundreds of copycat beverages were released on the market within weeks. The need to protect his great product and his strong brand were Candler’s motivations for ensuring both were unique enough to stand out.

Triggers
Author/Writer/Guerrilla/Genius Joseph Sugarman, author of "Triggers," gives us fascinating information about triggers to making a sale.
Havens From Hypocrisy
Many wonder why the late British actor, author, and raconteur David Niven was never knighted. After all, many show business people of far less distinction got their “Ks” – indeed, these days it seems every so-called “celebrity” gets one if he lives long enough.
George Soros isnt bearish on the British pound anymore yet his former partner Jim Rogers is
Which way do you feel the British pound will go next? See how George Soros and Jim Rogers weigh in on this.

Brand Immortality How Brands Can Live Long and Prosper Book Review
The British advertising community studied more than 100 brands to see which lived, which died and why.

Michael Faraday: A Chemist & A Physicist
Michael Faraday, a British scientist, helped develop theories and practical applications of electromagnetism and induction which were instrumental in the development of the modern day telephone.

Interview with Sylvia Lafair
Sylvia Lafair is a clinical psychologist and author of "Don't Bring It to Work". She specializes in developing leaders and transforming teams. Sylvia has been a top author for my site and I decided to ask her a few questions to learn more about her and how she helps entrepreneurs grow their businesses.

Article Marketing: 7 Steps to a Great Author Resource Box That Drives Targeted Traffic to Your Site
Syndicating your articles online, also referred to as article marketing, is the #1 way to drive traffic back to your web site, if done correctly using an author resource box. Your author resource box plays just as strong a role in the makeup of your article as does useful content. Here are 7 steps you can take in your author resource box to drive targeted traffic back to your web site:
Michael Hyatt guest post today - Forget the royalties – just give my book away
I have yet to meet an author who thought his/her publisher did enough marketing or who was satisfied with . Most have the fantasy of writing the book, submitting the manuscript, and then sitting in a lawn chair next to the mailbox, waiting on those big checks to show up. The reality of publishing and the source of real income is a quite different picture. Several years ago , author of , told a small group of us author wannabes something that revolutionized my approach to writing. He said, “Everyone I meet wants to write a book. I tell them, ‘Write your book. Do a great job. Now you’re 10% finished. The remaining 90% consists of marketing, promoting, developing ancillary products, etc.’”

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