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Gout: The Missing Chapter from Good Calories, Bad Calories
Last week, I had a wonderful conversation with Gary Taubes, my favorite science journalist and author of the incredible (and I consider definitive), Good Calories, Bad Calories. His ability to synthesize and recall research, both in writing and in speaking, is one of the most amazing feats I’ve ever witnessed.

Other british physician Related Articles

THE GREATEST PUBLIC RELATIONS DISASTER EVER
The so-called "McLibel trial" was an infamous British court case involving libel, with important implications for public relations professionals and company managements.

George Soros isnt bearish on the British pound anymore yet his former partner Jim Rogers is
Which way do you feel the British pound will go next? See how George Soros and Jim Rogers weigh in on this.

Brand Immortality How Brands Can Live Long and Prosper Book Review
The British advertising community studied more than 100 brands to see which lived, which died and why.

Balancing Work and Life
A physician said to me in 1986, after I had first started my own business for three years: "There is more to life than working hard and making money." Now, I'm seeing his protege at the same office. My former physician passed on. But his words stay for me. I miss him.
How to Generate Publicity for Doctors
An increasing number of medical professionals embrace publicity as a more powerful and cost-effective alternative to advertising. The article below is a must read for any physician, trying to differentiate herself or himself from the competition and get ahead in a highly-competitive business environment.
Michael Faraday: A Chemist & A Physicist
Michael Faraday, a British scientist, helped develop theories and practical applications of electromagnetism and induction which were instrumental in the development of the modern day telephone.

Finding The Best Doctor With Each Type Of Health Insurance
Finding the best doctor can be an incredibly daunting task. Some individuals will simply peruse the physician’s list and determine the best doctor by viewing their certifications, awards, alma mater and number of years practiced. Most individuals with health insurance, however, will be limited by the constraints of their health insurance policy. These individuals may only peruse the list of individuals that are within their network of physicians. In this instance, the same criteria may be used to select the best physician. Finding the best doctor will depend upon the health insurance policy, the region and the physicians available to the patient.

Effectively Marketing Medicine
Those involved in the fields of health and medicine, perhaps more than any other professionals, can benefit from a targeted, strategic public relations campaign. The trust and validation factors are never so important than when people are searching for a physician, medical center or hospital. Most people first learn about a new medical breakthrough, treatment or modality via the media and when the public sees a physician being interviewed on TV or in a magazine or newspaper, that physician gains immediate credibility.

A Little Boy and His Empty Bag
I recently accompanied my mother on a routine medical appointment with her new physician. This morning appointment and the literal change was more out of necessity than choice since her physician of over twenty years finally threw in the towel and retired. While completing the enormous mounds of paperwork required by a new medical provider in today's contradictory electronic world, I noticed a young mother walk into the waiting area with two small children. The mother was probably in her early twenties and the children, one girl and one boy, looked to be four and three respectively. She was flanked on both sides by these extremely well kept and well behaved young children. The boy more noticeably was on her right hand and closest to me as they passed by in order to check in with the receptionist and eventually find a place to sit.

Media & Medicine: Developing a Medical Practice Utilizing PR
If you’re a physician looking to market your practice or reach out to new patients, keep in mind that physicians, more than those in other professions, can benefit from an effective media campaign. Press coverage reaches their target market, drives patients their way and gives them validation and credibility. A physician who is featured in the New York Times or USA Today or on CNN will generally be viewed as an expert, as a leader in his or her field who can be trusted.
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