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Media Buying: Tips and tricks for buying television advertising time.
Buying television advertising time can be more than a little tricky.

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What's your excuse?
Do you have an area of your life that you feel powerless to create success? Have you created success in other areas of your life but have one area that seems to cause you more issues than any other? If we take some time to examine this area, we will undoubtedly find one or more excuses. These excuses will override your commitment to achieving your goals.

How to get and leverage attention from the mass media
To get mass media attention, you have to broadcast for a reason. That means your message is broadcast to a lot more people than those in your niche. This is where most people get it completely wrong, and here Joel Roberts gave some very good advice. No matter what your niche is, you have to figure out a way to frame it so that the masses will listen. If you can grab their attention for an instant, you can then go into the details. But, if you start with the details and the solution, you won’t get anywhere with the mass media.
Did You Know That Your Beliefs Are Not Real?
Do you think it really matters what you believe? Or to put it in another way, do you think it matters what your beliefs are in your financial area, business or career, or your relationships? What about in your health and fitness area?
Simple Strategy Plan
What would improvement look like in your organization or area of responsibility? (What would make your area or organization better?) List those items as specifically as possible.

Digital Marketing
Simply "Digital Marketing" = Marketing through "mobile devices" + "Internet". If blogspot allows a few GBs of space for a post, then we can probably think of expanding the latter two quoted words. Mobile devices may include a basic mobile phone, blackberryz, iPad etc and Internet includes Email marketing, Affiliate, popups, referrals, social media and so on. The effectiveness of communication through these mediums depends on how innovative one is, there are no limits in ways one can use these mediums. Digital marketing is a term that has been around for quite sometime but hasn't been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click. However, this is too narrow of a definition. What about email, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams.....
Special Issues for an Area Developer
If you desire to own and operate more than one franchise outlet, you may want to consider becoming an area developer. An area developer is really a multi-outlet franchisee that commits at the beginning of the relationship with the franchisor to open a number of outlets within a given area (“Development Area”) over a specific period of time (“Development Schedule). This is different from the multi-outlet franchisee that may have first purchased one outlet and later purchases another outlet, etc., without ever being contractually bound to open further outlets. there are issues and terms unique to an area developer that must be addressed to make the relationship between the franchisor and the developer more equitable by having a fairer area development agreement.
Special Issues for an Area Representative
An area representative is best described as a "super" franchise broker and servicing agent for the franchisor. You will be disclosed in ITEMS 2, 3 and 4 of the franchisor's Franchise Disclosure Document with your 5-year biography and litigation and bankruptcy history if you will have management responsibility relating to the sale or operation of franchises. An area representative differs from a subfranchisor in that the area representative uses the franchisor's Franchise Disclosure Document and the franchise agreement is signed directly between the franchisor and the franchisee. The area representative is not a party to the franchise agreement. Under the area representative agreement between the franchisor and the area representative, the franchisor delegates to the area representative certain of the servicing and support obligations
How to Use Layering Questions
Only the top sales reps use layering questions, and the reason they are so valuable is because they get your prospect to go a little deeper into an area of interest they have, or in an area of concern.

The Danger of Knowing
The problem with being an expert is that in some cases you don't know what you don't know. You get so good at one area that you assume you can apply what you know to another similar area. Uh oh.
Persistence and Procrastination
Down the street from my office is a very large media complex containing a TV station, several radio stations, and a large conference center. At one corner of the massive building, there is a large fenced area where several radio and TV broadcast towers soar hundreds of feet into the air. Thousands of people drive by this complex every day and have seen the towers so many times they don't even notice them any more.

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