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broadcast news Tagged Articles
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Socially Branded Journalism: Crossing the Generational Divide
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| On February 27th, 1968 Walter Cronkite closed his broadcast by introducing “an analysis that must be speculative, personal, [and] subjective.”
He was of course talking about the Vietnam War, and in particular the Tet offensive.
While those of us who have not yet cracked the half century mark in terms of years on this planet may have only a general awareness of what history has told us was a “police action” that could not be won, Cronkite’s words created a ripple effect that unknowingly and ironically has come to symbolize our fast paced, 7/24 instant access social media world. |
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Other broadcast news Related Articles
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More Strategic PR Advice From Your PR Doctor
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| Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your strategic thinking business coach shares the following tips for your news releases that will help get them on the news desk instead of in the news wastebasket.
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Fire Steve Ballmer. Or hire SuperNanny. Or Both.
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| Is no news good news? Most people expected something on the MSFT/YHOO front over the weekend, and such folks are generally reading the absence of information as bad news. |
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How to get and leverage attention from the mass media
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| To get mass media attention, you have to broadcast for a reason. That means your message is broadcast to a lot more people than those in your niche. This is where most people get it completely wrong, and here Joel Roberts gave some very good advice. No matter what your niche is, you have to figure out a way to frame it so that the masses will listen. If you can grab their attention for an instant, you can then go into the details. But, if you start with the details and the solution, you won’t get anywhere with the mass media. |
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Entrepreneurs: Recession-Proof Your Business Success With Masterminding
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| These days, everywhere you turn, you are bombarded by news of gloom and doom about our economy. If you focus your attention on the bad news that's broadcast 24/7, and hang around the water cooler whining, bitching and complaining, your chance of success is doomed. This article offers a fresh perspective and strategies for YOU to recession-proof your business success. |
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Build a Purpose Driven Website
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| Imagine for a minute, if you will, that you have just heard an incredible story about a new product on a news broadcast.
The product sounded amazing. Almost too good to be true.
The story you saw really piqued your interest and, although your confidence is low that it’s as good as they say, you decide to do a search on Google to find it.
Well what do you know …. there it is … the top listing. |
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RSS - the forgotten tool
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| RSS feeds are generally being utilized in blogs or news sites, though any website wanting to broadcast and publish information can use them. Once new information is sent, it will contain a headline, a little bit of text, and either a rundown or a brief review of the news or story. A link is needed be clicked upon to read further. |
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My Story Marketing-The Way of the Future
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| The methods of network marketing are constantly evolving. The internet has been a vital source that has allowed messages to be broadcast to the world and give businesses a global platform to play with. People everywhere around the world have access to the internet with improved technology so it has brought access of communication to billions of people. This news has not all been good however. Business people from all industries have realised the potential markets to be targeted and the end result has been a saturation of ads, ads and more ads. |
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News Angles that Attract Media Attention
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| One of the biggest challenges that new businesses face is standing out from the crowd. Business owners often don't know how to attract media attention because they don't know what makes news. This applies to print, online and broadcast media. |
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News Releases: Writing to Get Noticed
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| News releases are a great way to gain visibility. The very concept of what constitutes news has changed and this article will show you how to create and distribute news releases effectively for today's media environment, with tips on how to develop news release topics. |
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Don't Become a Digital Dinosaur
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| Today's Internet means amateurs have more power than ever before. This is good news and bad news. The good news is that anybody can have their say. But the bad news is that anybody can have their say! If you still want to be "The Go To Guy/Gal" in your area of expertise, you'd better be out there, making a contribution. You can bet your life somebody is else doing it - on your turf, to your clients, in your market. |
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