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Elite athletes find key to corporate success
For Cathy Freeman and Ian Thorpe and now Stephanie Rice and Michael Phelps Olympic success has literally brought fame and fortune … but their high profile success is not just about the colour of their medals. With the Olympics just over I can’t help but think of all the other athletes who won medals and wonder how many of them will end up with amazing sponsorship and media deals like Cathy, Ian, Stephanie and Michael. Not many I’ll bet. And with the Paralympics just begun, how many of these athletes will capitalise on their talent and success with lucrative sponsorship and media deals? Maybe even less.

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Mary Onyali, 20 Years and Still Running Strong
Mary Onyali aka the “African Sprint Queen" is a woman you should get to know. Over two decades ago, when the social norm for a female in Nigeria was everything but being an athlete, Onyali went against the norm getting involved in the sport of track and field and continuing on to compete for Nigeria and Africa, on a national and international level. Since her entrance into the world of track and field, Onyali has opened the door for many women as well as amassed numerous medals along the way: Commonwealth Games medals, three World Cup medals, four African Games gold medals and two Olympic bronze medals, are just a few of her achievements. Onyali now embraces a new and frankly speaking daunting task, manufacturing and distributing the first ever sports apparel wear in Nigeria.
5 Lessons We Can Learn from Michael Phelps
23-year-old Michael Phelps is the record-breaking Olympic Swimming Champion. He is the first person to win eight gold medals in a single Olympics; the Beijing 2008 Olympics to be precise. Overall, he currently holds 16 Olympic medals; the other eight remaining are six gold and two bronze medals at Athens in 2004. What an inspiring and incredible achievement!
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