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Lesson #4: Know Your Opportunities - and Your Limits
Entrepreneurship begins with a dream, and it means having the courage to follow through on that dream. But the danger that lurks for ambitious entrepreneurs is in not knowing how far to take that dream, and when it is time to call it quits.

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The Dough Starts Flying: Domino’s Takes Off
“We had no idea what we were doing” recalls Monaghan of his and his brother’s first venture into the pizza business. “We opened up without an attorney. I didn’t even collect sales tax – didn’t know I had to.” Initially, the plan was for the brothers to each work half nights. However, when Monaghan’s brother refused to give up his job as a full-time mailman, Monaghan traded his Volkswagen for his brother’s half of the business.

Crunching the Competition: Corn Flakes Take Off
In 1906, after disagreeing with his brother about the future of their invention – toasted wheat flakes – Kellogg decided to start his own business. He left his brother’s company and created his own, calling it the Battle Creek Toasted Corn Flake Company. His first product was, as expected, corn flakes.

Lesson #3: Become an Experimental Entrepreneur
“I was so overloaded with work that I am conscious that very little, if any of it, was performed satisfactorily,” recalled Kellogg of his days working for his brother. “I did the work as business manager of the Sanitarium and got no glory and very little money.”

Lesson #4: Everything Happens in its Own Time
It did not matter where Kellogg went in his life or what he did, his brother, John Harvey, was eight years older than him and he never let him forget it. As young boys, J.H. would regularly beat on his younger brother, and use him as a foot warmer during many a cold winter night. While J.H. was the loud and flamboyant child, Kellogg was shy, and fell into the shadow of his older brother. He was encouraged to join his father’s broom business, while his brother went off to a prestigious medical school.
The Importance Of Making Connections
In my efforts as a local store marketing mentor to restaurant franchisees and franchisors, I often find myself prodding them them to "make a connection" when they are visiting someone for the first time. Here's a quick illustration... Recently, my brother was in Manhattan on business. As he stepped off his cab, he had two blocks to walk to his destination. He is often approached by people begging for money and this time was no different, a man made his way toward him-but this beggar was different. The beggar extended his hand to reveal four quarters,and asked my brother, "Can you give me a dollar bill for these four quarters?" My brother paused for a moment, took the four quarters and handed the man a dollar bill. A moment later, the beggar smiled and said, "Sir could you spare a quarter?" Make a connection.
Equity Markets are a Farce!
What drives an investor to buy a stock? Is it the fundamentals? The technicals? A combination of the two? Well I’m not quite certain anymore. You can basically throw all of the textbook answers out the window when it comes to today’s equity markets. Why do I say that? Because I believe that the only thing that is driving this market is the notion that the government is going to bail out everyone and their brother.

How you can work towards a happy life
Last night, my wife and I watched a movie called “A Simple Plan”. It started with a guy saying how happy he was with his life. He had a good job, steady income, a loving wife and some good friends. He was happy. Then with his brother and friend, they found millions of dollars and from then on, everything went wrong. He argued with his wife and brother. The stress of everything got too much and eventually he burnt the money.
Chicken Filets Start Flying: Cathy Opens His Business
When Cathy’s brother was also discharged from the army in 1945, the two decided to go into business together. Then, a local restaurant franchiser offered them a deal they could not refuse: to set each of them up as a manager with one of her restaurants. They accepted.
Monthly Dinner With My Brother
Last night I had dinner with my brother Daniel, one of the partners at Slice of Lime, a Boulder-based web design and development firm. He and I were at TechStars at the end of the day where I gave a talk on “How To Be A CEO.” Afterwards, we had a nice dinner together at The Cheesecake Factory (his choice – I don’t think I’d been there in a decade – and it was surprisingly good), a great talk, and dynamite brother hang out time.
No one wants to be bossed around - or do they?
Most of us who are the least bit independent - often bristle when being 'bossed around'. It must be some sort of baggage we carry around with us from childhood - the bossy big brother or sister, or bully down the street. Regardless of how we accumulated the resistance to being told what to do - it is one of the worst resistances we can feel - especially when we know what we are being told is correct.

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