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Mr. Infomercial: The Early Years of Ron Popeil
You may not know him by name, but chances are if you have ever had a sleepless night and turned on the television, Ron Popeil has been there to keep you company. He is the king of the late night infomercial, and the man who made famous such catch phrases as “But wait, there’s more!” and “It slices! It dices!” But, Popeil is also more than that. Over the past forty years, Popeil has created for himself an empire. By inventing and selling over $2 billion worth of products, Popeil has turned his company, Ronco Teleproducts, into a global leader in direct response marketing.

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Ice Cream Kings: Ben Cohen and Jerry Greenfield are Born
“I scream, you scream, we all scream for ice cream,” proclaims Jerry Greenfield, co-founder of one of the most popular brands of ice cream in the U.S. Indeed, the success of Ben & Jerry’s since its launch almost thirty years ago seems to support his claim. From the $5 correspondence course in ice cream making Greenfield and his partner Ben Cohen took from the Pennsylvania State University in 1978, to being named “U.S. Small Business Persons of the Year” by President Reagan in 1988, the childhood friends not only achieved tremendous success, but they did so on their own terms.

Lesson #2: Remember that Happy Workers are Harder Workers
They can bring their dogs to work, wear jeans if they choose and compete in company-sponsored Elvis impersonator contests. Indeed, Ben & Jerry’s employees seem to have more perks than even the worker-friendly Google. Much like the Internet giant, Ben & Jerry’s has long recognized the importance of making a workplace fun for its workers.

Lesson #3: Creative Marketing Will Generate Sales Success
Ben & Jerry’s is not your typical company. From its bright and multi-colour painted stores to its interactive animated website, Ben & Jerry’s has consistently shown creativity and imagination in its marketing strategies. Owners Greenfield and Cohen decided early on that ice cream was a fun product, and thus so too should be their means of promotion.

The Dance Of Success
Jerry Rice, former NFL receiver with the most touchdowns, said it was the hardest thing he has ever done. What is it? Competing on TV’s show "Dancing with the Stars" last year. "I worked more on dancing than when I played football." Like Jerry, I have learned more about success, passion and living an inspired life from dancing than any book seminar or business mentor. Regardless whether you are a dancer or not, you too learn these same powerful shifts. Read this article and learn 7 critical principles about transforming your business journey and destination ... beyond what you ever thought possible.

The Dough Starts Flying: Domino’s Takes Off
“We had no idea what we were doing” recalls Monaghan of his and his brother’s first venture into the pizza business. “We opened up without an attorney. I didn’t even collect sales tax – didn’t know I had to.” Initially, the plan was for the brothers to each work half nights. However, when Monaghan’s brother refused to give up his job as a full-time mailman, Monaghan traded his Volkswagen for his brother’s half of the business.

Crunching the Competition: Corn Flakes Take Off
In 1906, after disagreeing with his brother about the future of their invention – toasted wheat flakes – Kellogg decided to start his own business. He left his brother’s company and created his own, calling it the Battle Creek Toasted Corn Flake Company. His first product was, as expected, corn flakes.

Lesson #4: Everything Happens in its Own Time
It did not matter where Kellogg went in his life or what he did, his brother, John Harvey, was eight years older than him and he never let him forget it. As young boys, J.H. would regularly beat on his younger brother, and use him as a foot warmer during many a cold winter night. While J.H. was the loud and flamboyant child, Kellogg was shy, and fell into the shadow of his older brother. He was encouraged to join his father’s broom business, while his brother went off to a prestigious medical school.
The Importance Of Making Connections
In my efforts as a local store marketing mentor to restaurant franchisees and franchisors, I often find myself prodding them them to "make a connection" when they are visiting someone for the first time. Here's a quick illustration... Recently, my brother was in Manhattan on business. As he stepped off his cab, he had two blocks to walk to his destination. He is often approached by people begging for money and this time was no different, a man made his way toward him-but this beggar was different. The beggar extended his hand to reveal four quarters,and asked my brother, "Can you give me a dollar bill for these four quarters?" My brother paused for a moment, took the four quarters and handed the man a dollar bill. A moment later, the beggar smiled and said, "Sir could you spare a quarter?" Make a connection.
How you can work towards a happy life
Last night, my wife and I watched a movie called “A Simple Plan”. It started with a guy saying how happy he was with his life. He had a good job, steady income, a loving wife and some good friends. He was happy. Then with his brother and friend, they found millions of dollars and from then on, everything went wrong. He argued with his wife and brother. The stress of everything got too much and eventually he burnt the money.
Monthly Dinner With My Brother
Last night I had dinner with my brother Daniel, one of the partners at Slice of Lime, a Boulder-based web design and development firm. He and I were at TechStars at the end of the day where I gave a talk on “How To Be A CEO.” Afterwards, we had a nice dinner together at The Cheesecake Factory (his choice – I don’t think I’d been there in a decade – and it was surprisingly good), a great talk, and dynamite brother hang out time.
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