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Jedi Mind Tricks: How to Get $250,000 of Advertising for $10,000
In December 2008, well-known marketing consultant John Jantsch asked me what my small business predictions were for 2009. This was my answer:
Are You Focusing on the Right Thing?
In this article Gary explains that many companies focus on their sales and product before anything else and suggests that maybe this needs to be reviewed.

Employee Frustration in a Customer-Based Organization
By now we all must have heard of the infamous Steven Slater formerly of JetBlue, whom made a vivid exit from his place of employment after reaching his breaking point on the job. While many employees who have had their fair share of frustration on the job applaud his approach…many wonder what caused a man who had a 20-year career in customer service to end it as dramatically, and unexpectantly as he did. In this edition of Astronology, we take a look at the customer-based frustrations employees face.
How to Eliminate Workplace Negativity
As mere humans, we are bound to make mistakes such as say things that may not be perceived well, or perhaps make a decision that can affect themselves and several fellow employees negatively. Unfortunately, with workplace negativity these small issues, if not handled accurately, can fester into bigger issues within the entire organization. The extra time and effort spent to correct, an already festering negative environment could be conserved if small efforts are made to identify, and eliminate the small sparks. In this astronology article, we will find the identifying marks of a festering negative culture, and list the many ways organizations can overcome the dilemma.
Why Managers and Supervisors ARE NOT the Best Communicators During Times of Change
Most of the programs fail to manage change within organizations...Here’s why managers & supervisors are not the best face to face communicators during times of change.

How should you handle advertising in a recession?
As credit dries up and small businesses tighten their belts around the world, one of the first things that usually gets cut is the advertising and marketing budget. If you’re considering this, read this article first and get helpful advice and ideas on how to keep your business on the grow during a recession.

7 eMarketing Techniques to try in 2009
Thanks to the recession, more and more businesses across the nation are experiencing budget cuts, and business owners are expected to do more with less. How are you going to effectively market your organization to reach your profit goals in 2009?
Baseball and Leadership
Baseball is a game that rewards the clever. As with adaptability, baseball games often hinge on the smallest and most ingenious plays. A pick-off at first base. A hit and run with two outs. A squeeze bunt. Leaders too will be rewarded for cleverness. Rather than simply replicating the results of predecessors or maintaining the status quo, the modern leader is required to seek different and creative methods and solutions.

How public safety professionals are shooting themselves in the foot
“Things will continue to be normal” mantra is a charade that must stop. Decision-makers and the public need to be educated about the trade-offs that result from allocating fewer resources than required to maintain service levels.
Why City Governments are Floundering
What is preventing decision-makers from devising an effective process for allocating their cities’ scarce resources in ways that will allow them to re-group successfully in the aftermath of slashed budgets, plummeting revenues, forced furloughs, and layoffs?
Public Sector Pensions: Why “Fixing the Problem” IS the Problem
Dramatic increases in public sector pension liabilities at a time when state and local governments have seen their revenues shrink drastically have resulted in an explosive backlash against public sector unions and the workers they represent.
8 Obstacles to Public Sector Success
In my experience, public sector agencies and government entities (i.e., cities, counties, states) face eight common obstacles to their success.
Finding the Right Job - Top Ten Myths
Need a new job, one that's right for you? Explore ten myths that may keep you from applying for a position that may be your perfect fit.

Other budget cuts Related Articles

Stretching the Training Budget
With rising costs and changing economies, the constraints on small businesses become even more difficult to manoeuvre. Among the first casualties to resource cuts is the training budget, as many employers consider training their employees to be an avoidable expense. Good training is expensive and many smaller companies purely do not have the capital to afford it. Luckily there are ways to enlarge and extend the training budget so that education can still be considered a part of the business plan.
7 eMarketing Techniques to try in 2009
Thanks to the recession, more and more businesses across the nation are experiencing budget cuts, and business owners are expected to do more with less. How are you going to effectively market your organization to reach your profit goals in 2009?
Finance Broker For A Cheap Car Loan
So you're seeking a cheap car loan? But how exactly do you go about working out the difference between what is within your budget, and what any loan will actually cost you? Is it better to seek a motor vehicle first, then apply for the finance to get it, or is it better to work out what you can afford as far as repayments go, and over what period, and then shop with a precise budget in mind? Whatever you decide to do, it’s certainly important to recognize your budget first. Whether you sort your finances out prior to looking for a car, or go shopping first is your desire, bud understanding your budget is imperative.
The Value of Employee Engagement Surveys as Part of a Change Management Strategy
If you just change the paradigm from budget cuts... to opportunities, growth and involvement your organization's business results will be your barometer of employee engagement...

Beware the Hockey Stick in Your Budget
We are deep in budget season as the last board meeting of the year typically includes the 2010 Budget – or at least the “2010 Draft Budget” or “2010 Budget – Draft”. This is also known as “the joy of cramming a spreadsheet into a powerpoint presentation.”

Guidelines for Allocating Scarce Resources
Scarce resources are a fact of business life. In the wake of devastating budget cuts, furloughs, and/or layoffs, however, “normal” levels of scarcity have been exacerbated. The question for many organizations has become, “How do we move forward from here most effectively?” I recommend to my clients that they begin by identifying some crucial information that will guide their subsequent actions and decisions.
Eight Helpful Tips For Developing An Exemplary Volunteer Program
Most nonprofit organizations use volunteers to perform tasks that regular staff members lack the time to do. Also, with an unstable economy, resulting in budget cuts for many organizations, developing and maintaining a volunteer pool is critical to nonprofits. An organized and well executed volunteer program can provide many benefits to the organization, from improving operations to saving money. This article provides eight helpful tips in developing and implementing an exemplary volunteer program.
Preparing an Accurate Marketing Budget
Although every department is expected to prepare an annual budget, most do not understand the intrinsic value of effectively leveraging this management process. Take a step back from the budget and evaluate what your department will be expected to deliver this year. Next, identify which budget model will provide the most value to your department. Use Demand Metric’s downloadable Department Budget Template to help you prepare your annual budget.
Sales Performance Management-How to Get More Sales with Fewer People
Many organization have just been through draconian cuts of both budget and staff. Now executives are searching for way to add to revenues but faced with fewer people to do it. Here are five easy steps that with positively impact sales in more way than simply increasing them.

Budgeting Strategies: Six Tips For Effectively Managing Your Budget
A budget is the most powerful way to achieve profit goals. However, the assumption seems to be that once you have a budget, your work is done and your staff will inherently know what to do with it, but this isn't necessarily true. Here’s a quick checklist of six basic techniques for managing the details of a budget.

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