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Should My Business prepare Budgets and Forecasts? What is the real Value?
The article discusses the value of the budget and planning process in firms of all size,

How much money do businesses spend on advertising each year?

During an economic slow down most businesses take time out to think about their cash flow and their spending budgets, or so they should. I know from talking to other businesses that things are tough out there right now, and you only have to look down your own high street to see the all revealing closing down sales and empty shops of businesses, including some large retail chains, to know that things are very difficult. However, this is not a time to hold back on your advertising though and for one of my businesses we, as a board of directors, have recently decided to up our advertising spend. In this case the business concerned is in the care-sector and we chose to up our marketing budget to 7% of our turnover, so that as turnover begins to increase so will the amount we spend on marketing and advertising and so on.

12 Steps to Implementing Anything in Your Business : Step Six: Use Plans, Schedules, Budgets and Controls
After your launch event you will have your staff fired up any ready to go, as this stage you may still have some minor problems to contend with but you will have a goal, major elements of your plan, your management process, your team(s) working together, and things should be heading in the right direction.

Lead Generation & Marketing Automation How-To Guide

Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.

Creating sustainable competitive advantage; in a modern context

We are in the middle of one of the worst modern recessions in living memory and most companies are trying to focus, not just on how to survive, but on how to grow their businesses in the long term. Many companies have suffered from the effects of reduced turnover, increased costs and ever greater competition. It would be easy to be full of doom and gloom and to focus purely on survival but that would be to miss a great opportunity – how to prepare for the end of the recession and what comes next. Not all companies are doing badly! Some of those who were focused and well run have survived and come through the initial crisis relatively unscathed e.g. HSBC and Santander. Do you understand what resources you have and how they can be used to gain future competitive advantage? Can you inspire your stakeholders with your strategic messages?

Lesson #2: Know Where to Draw the Line
Spielberg is a hands-on director, known throughout Hollywood for liking things done right and done his way. Everything from the film’s budget to a specific camera angle had to have Spielberg’s seal of approval. But, he is also widely respected by his peers for knowing where the boundaries lie and when it isn’t appropriate to cross them.

Five New Rules for Marketing
Marketing is part art, part science and part business. Because it's such a subjective thing, there are few hard and fast rules. But here are five new ones to guide you in your quest to boost your profits with a minimum investment and avoid nasty surprises along the way.

100 Ways to Succeed #80
The 1% "No brainer"

Slash Your Marketing Budget
As CMO at Deloitte and then Starwood, I hated it when other marketers measured themselves by the size of their budgets.

Beware the Hockey Stick in Your Budget
We are deep in budget season as the last board meeting of the year typically includes the 2010 Budget – or at least the “2010 Draft Budget” or “2010 Budget – Draft”. This is also known as “the joy of cramming a spreadsheet into a powerpoint presentation.”

Training and Development in Economic Recessions
During economic downturns, companies typically choose to cut training budgets as they are often viewed as a luxury when times are prosperous. However, investments in training with a clear, concise plan as support during economic downturns actually work to maintain overall performance and lower costs, keeping the company competitive.

Different Types of Outdoor Billboards - Learn Which Formats Are Worth the Most

You may have seen countless outdoor billboards in your life and they may all have looked the same to you. However, you will be surprised to find out that that there are many different types. There are different types of billboards for different types of budgets. Not only are there cheap billboards, but there are also more expensive billboards like the ones you see along major freeways and highways.

Mobile Home Parks: The Perfect Storm is Building for the Best Deals in Decades

Mobile home park sales have been in a continual decline since 2000. From a peak of almost 400,000 units sold per year then, sales are down to under 100,000 today. And most of those sales are units that do not end up in parks. The good news is that, unlike the single family home industry, bad new home sales have been in every park owner's and bank's budgets for almost a decade. There is no collapse to worry about -- it's already been dead for a decade. And no sellers are trying to use numbers based on good sales that are not really there anymore, nor do you have to guess when the rebound will occur.

Look to Fixed-Cost, Managed IT Services to Deal with Smaller Technology Budgets
The managed services model is becoming a preferred option for small-to-midsized businesses looking to manage IT costs as it delivers predictable, budgeted, fixed-budget services that were once only offered on a variable time and material basis.

Salespeople Become More Effective Part 2
You must talk about Sales Process and, assuming it's been formally developed, structured, optimized and introduced, include it in every daily coaching and development call so that the backdrop for your conversations is "Where in the process are you?" In Baseline Selling, that would sound like "Which Base are you on?"

Selling to C-Level Executives Sales Training Tip 11- Handling the Committees Obstacle
A committees or a subordinate has been delegated the power of awarding the contract. This C-level selling tip will help you handle this tough selling obstacle.

Return on Investment in Coaching: “But Will It Make Us More Money?”

Coaching is now widely recognised as a means of increasing employee motivation, retention and engagement, and that these will contribute to bigger profits or (in the case of state organisations) better budget management. But it is a fact that many L&D executives and suppliers have to find ways of justifying the spend in terms of concrete results. Corporate culture expert Carol Wilson looks at methods and tools for measuring the return on coaching programmes from the beginning to the end of the project, and tying that return into hard figures.

TIME FOR BUDGETS BUT NO TIME FOR PERFORMANCE MANAGEMENT!
Make your performance management system work for you, or if you are still without one, implement one urgently. This means making it the driving force of your improvement plan for 2010. If you are like so many other businesses out there where by you have reduced your headcount but require more out of each member of the team now, follow this simple plan.

Setting the Right Marketing Budget for Your Company
Determining marketing budget is daunting for large and small businesses alike. This article outline 10 ways you can set a marketing budget.

10 Creative Training Ideas You Can Use NOW!
I know - you're cutting budgets. Now is NOT the time to stop investing in your team members. They need training and communication more than ever! Invest properly and it will actually increase your business and here are some creative suggestions.

Setting a Marketing Budget
One of the most important decisions that a small to medium-sized business has to make is how much money to spend on a marketing budget.

Create Large Accounts by Establishing C-Level Relationships
Learn how to move from vendor to preferred supplier in a heart beat. Here’s the path to C-level executive suites. Once relationships are established there, sales come easily and continuously.

2009 Hottest Christmas Gift Idea
Give something of value this Christmas instead of the usual mundane Christmas gift. You can gift gas and grocery certificates for just pennies on the dollar, but have full value to the recipient.

Home Based Business Opportunity - Using the Online Forums for Your Business Publicity
As the popularity of your home based business opportunity increases, you will see your profit increasing proportionately with it. New home based entrepreneurs normally start their businesses with very low budgets and the understanding of free yet effective website promotional methods always comes as a joy to them.

Monetize Your Message: HOW to profit WILDLY in the new world of Speaking - Part ONE

During the golden age of the speaking industry, speakers found themselves being paid to motivate and inspire audiences all over our nation and beyond. Bureau agents presented us to perfect clients and meeting planners wouldn't think of bringing in an inexperienced "green" speaker for an event. We were valued and valuable. Companies and organizations had large training budgets that they would "lose" if they didn't "use". Oh, yes. Business was good. Now, we are seeing a new set of circumstances entirely....long-standing conferences being cancelled due to low participation.... Companies required to justify every $$ they spend are finding it hard to demonstrate the ROI of bringing in a motivational speaker. Speakers in general are being "booked" less often, and far too many speakers have invested LOTS of $$ for far too little return

C-Level Sales Management - Who’s Ready for More Sales
To get sales up, you’ve got to get help. Why, because you need it. If you didn’t and you knew what to do, you would have done it already, and more sales wouldn't be an issue. This article will tell you what to do.

Are good sales people born or made?
This age old question is being pondered by many business owners and managers as they strive to increase their turnover and profitability.

Another spin on Value Propositions
Quite often the inspiration for a great sales idea comes from a source way outside our industry or normal frame of reference. What follows is a story about a really creative value proposition. How can you use its message for your own business?

The Flaw In Calculating Inbound v. Outbound Marketing
Mike Damphousse of Green Leads wrote a great post on Inbound v. Outbound Marketing and really got me thinking. But, even though the debate rages around inbound v. outbound and the cost/budgets associated with each, good old fashioned personal/professional networking is the lead source that will drive the most business.

Fine-tuning materials management in the health-care industry
Exploring the benefits of standardizing your inventory management system all the way to the supply closet.

Marketing in a recession can really help your small business
The most important thing a business can do in these challenging times is marketing. It is ironic than that this is often the first budget that companies cut when times get tough. Small businesses can really take advantage of this and learn to survive and thrive in these challenging times.

Top Eight Items To Consider When Recruiting New Staff Members

Are you having difficulty in recruiting qualified staff members? In the nonprofit field, organizations generally have limited budgets. This can result in lower salaries and a high turnover in staff members. If you want to attract qualified individuals whose primary focus is on people and human service oriented work versus a higher salary, I have found there are certain steps supervisors should take prior to beginning their recruitment efforts. The following article identifies my top eight items to consider when recruiting potential candidates.

Close More Sales: 3 Ways to Get In, Get Started and Make More Money Now--No Matter the Economy
Build lifetime customer relationships with clients who want to buy from you over and over again even in a lagging economy...

Budgeting: Exercise in Pencil Pushing or Tool for Increasing Profitability?
Accounting software helps immensely with budget management for your business. Peachtree Accounting software has a wonderful budgeting tool which allows you to create multiple budgets for the same year. Using the budgeting tool, you can create a best case, worst case and realistic case to move your business forward.

High-Level Decision Makers
HLDM. What is it? A new drug to counteract high cholesterol? The latest high definition, plasma TV technology? Not at all. HLDM stands for High-Level Decision Makers. And contacting HLDMs can improve sales performance probably more than any another selling tactic.

17 Ideas You Can Steal to Grow Your Business Without Spending Money.
In this article we're sharing what we call “ideas to steal”. They are all real-life ideas from successful businesses — action steps you can pick up and run with right away, without having to research, test or otherwise delay implementing. And, you don't need to spend money to do them.

Leadership Development - A Strategic Need?
Leadership development budgets, that are based on only good intentions and general ideas about leadership, get axed in bad times and get extravagant during good times. If having great or good leaders at all levels is a strategic need, as the above top companies demonstrate and as many leading management experts assert, why do we see such a stop and go approach?

How to Get More New Clients. Quickly. Easily. With No Cold Calling
This article describes an easy-to-create marketing system that will consistently bring you a steady stream of new clients-all of whom have pre-qualified themselves as being interested in learning more about your products or services

Seven easy ways to promote a new product or service
Inexpensive ways for companies to promote their products and services.

Three Things to Help You Succeed in Business
Random Thoughts on Life and Entrepreneurship

Spending Training Dollars Wisely - Management Leadership Training
How to spending your training dollars wisely. Management Leadership Training.

President Obama, Small Businesses & Growing the American Dream during Tough Times
Just as lending institutions need to free more credit to allow small businesses to grow, small business owners in turn are going to have to get much savvier about marketing and promoting their businesses in order to reach their target market and have their businesses grow.

Marketing Advice - 5 Steps to Get Your Marketing Unstuck
Do you get confused over which marketing strategies to use? Ever wonder what you should be doing first? Recently one of my clients was stuck without any purposeful marketing strategies. Remember: No marketing = no control over the future of the business. So how did I get their marketing unstuck?

Measuring Marketing Results in 2009
Marketing of any kind requires that we measure results. That’s nothing new. In current times measuring the results of marketing activities is not an option. If it can’t be measured, don’t do it is what many CEOs mandate, and well they should.

Six Essential Ingredients for Teams in Transition

With change becoming the new constant in today’s workforce, more than ever teams are now in transition – sometimes with new leadership, sometimes with new team members, often with both. How do you create an environment for a team to go from 0-100 (or at least 60) with limited budgets, resources and time? This article explores six essential ingredients for teams in transition. The article also provides strategic questions managers and teams going through change can consider to foster proactivity and results.

Promotional products – How can these be used effectively online? K5

Promotional products – How can these be used effectively online? In the tough times of increasing competition and plummeting profits, it is very important to choose your business’ promotional strategy – it should be unique, attractive, low budgeted and high on returns. It seems to be a difficult task to carry out but a little bit of planning and research can help you take the right marketing decision. Let us consider promotional products which can be given away over the internet. These can be created to suit your marketing budgets and goals at a low cost and yet carry an exceptional value for your prospective client. Simple ways can be used creatively to your benefit; you just need to be innovative and outstanding.

Cheap Promotional Products
In these tough economic times businesses are cutting back on their marketing budget and many are deciding not to spend on promotional products; what they really should be doing is re-evaluating the promotional products they are purchasing. There is a huge range of cheap promotional products such as pens or magnets that can make a big impact as part of your marketing campaign.

Techniques to increase the effectiveness of your promotional marketing during a period of economic downturn

The prospect of a downturn in the economy can have a major impact on business. With Australia having such close ties to the U.S. market many businesses have gone into panic mode due to the financial crisis currently affecting the U.S. economy. Whenever there are changes in the U.S. markets, people assume that it will have an impact on the Australian market as well and more often than not, it does. Many companies try to prepare the company for a slow-down in sales and the number one direction taken is to cut-costs. Unfortunately the general trend seems to be that the Marketing department are the first to have budgets slashed. While there may be some merit in this strategy of cost-cutting what if we look at the other end of the spectrum which involves being proactive to counteract the negative effects of the market drop.

Maketing Budgets Continue To Shrink In Today's Economy
Many small to medium sized businesses are struggling with smaller marketing budgets. Just because your marketing budget is smaller you shouldn't expect smaller results. Use these marketing tactics to improve marketing ROI in a down economy.

Search Engine Optimization, Google, and The Reptilian Code
Search engine optimization dominates the thinking and to a large degree the marketing efforts of many small and medium-sized companies, but have you ever noticed that many of the largest and most profitable companies in the world ignore many SEO techniques.

Simple, Effective Planning

Business plans... you either love them or hate them. If you love your planning process it is because the process and investment produces results all year long. It keeps you and your team focused, it’s the basis for all significant decisions and everyone knows not only the master plan, but also their piece of it. If your past planning efforts have left you and your team frustrated, you are not alone, it happens far too frequently. The annual planning process does not have to be complicated and time-consuming. Here are some thoughts on how to make planning simple and effective in your company:

Business Plans Don’t Last Forever

Business plans... you either love them or hate them. They are a beautiful thing when they create a unified focus and alignment across your company... And empower your team to go out and do what they must do to produce results. But fast-growing companies outgrow their business plans. Often, it is just a matter of time, because business plans don’t last forever! It’s highly likely you have outgrown your business plan when:

The Discipline of Profitability
Profitability is no accident! In fact, profitability starts with a mindset. It also requires written plans, budgets, and talented management and employee teams to execute the plan. Without the mindset and the determination to be profitable, most companies will not achieve maximum profitability. I refer to this mindset and the action it inspires, the discipline of profitability.

How should you handle advertising in a recession?
As credit dries up and small businesses tighten their belts around the world, one of the first things that usually gets cut is the advertising and marketing budget. If you’re considering this, read this article first and get helpful advice and ideas on how to keep your business on the grow during a recession.

HR Departments Need Business Acumen Too

The problem with a lot of HR departments is that companies relegate them too far to a “back office” mentality. This only renders the people who work in them out of touch with the front of the house where an understanding of the business and the people driving it is critical. So, in order for human resource employees to be the necessary link that connects internal functions with external performance, those working in HR should be as business minded and savvy as they are administrative and up on HR laws.

2011 Salary Increase Update
As we explored in Astronology last year, many organizations were projecting an optimistic 2011. The sense was that the economy would be on the mend, inflation low, and the stock market on the rise. But much has happened over the past few months which may run contrary to these hopes - from the unsettled Arab world, skyrocketing oil prices, and labor unrest in America’s heartland.

Ethical Leadership A Must for Customer Loyalty
Customer loyalty starts with the executive leadership. Yet, there appears to be an ethical leadership gap between the executives and everyone else in many organizations. Learn about one of these gaps.

THE HEART AND SOUL OF RETAIL SUCCESS
There's more to retail success than putting stuff on shelves and hoping it will sell. This article goes into the more personal aspects of feeling successful and how that impacts your business.

Step Up to Staff Training – A Simple 4-Step Model
Staff training is important and yet oft forgotten in small and growing businesses - here is a simple 4 step model on how to make sure your staff get the training they need (and you profit from).

Use The Services Of A SEO Expert To Beat The UK Economic Crisis And Increase Web Traffic And Sales Figures
With businesses concerned with the economic crisis, now could be the best time to get your website to the top of the search engines and get targeted, increased traffic to your web pages by using a UK SEO expert.

Top 7 Practical SEO Tips for Solo Entrepreneurs
On the one hand, the cost of most professional SEO services are beyond our budgets; and it’s difficult to assess the effectiveness of these services before you buy. On the other hand, if we try to do it ourselves, the process can be bewildering!

Replace ‘wait and see’ with ‘go and do’
Increase sales and gain market share during a downturn slower economy

Create Opportunities in our Tough Economy

Every day we’re hearing about how tough it is out there. Prospects won’t take calls. Budgets are on hold. And yet, I remain optimistic, seeing opportunity all around us. While many clients are halting spending, others are getting creative and looking at their businesses from new perspectives. They are seeking ways to leverage these difficult times and evolve their own companies. They refuse to let the difficult economy stall their growth.

How to Sell in a Recession
During these times of shrinking budgets & revenue you can with turn them to your advantage by providing your customers with effective solutions to make them more efficient.

Dell, The Economy, Their Sales Force, and You
Last week I received an email from my Dell representative's sales manager. It was five paragraphs, and started out great:

Riding the Waves of Uncertainty
Doing business in tough times seems to be the major focus of every conversation these days. Three strategies for getting through any economic storm ahead.

Your Value is Like a Homemade Chocolate Chip Cookie
Selling is a lot like baking. I love to bake. Every Sunday I make 3 batches of chocolate chip cookies for my family of three growing boys. Friends who stop by know the cookie jar will be full and ask to dip in. No kid or adult is immune and they can never stop at just one.

Good Business Ideas - 3 Essential Checks
Choose a market or niche where there is a need for your product or service and one that you will enjoy. Set strict budgets in your business plan in relation to costs, advertising, marketing and wages.

Advertising during recession
The article is on advertising & how advertising is not a expense but investment

Expand Your Advertising Budget By Getting Free Publicity From Local Media
Owning a home based business often means working on a frugal budget. These small business owners often find themselves in a Catch-22 situation: they need to advertise their business to get clients and yet their budgets often don't allow for advertising dollars.

How to Write a Pre Approach Sales Letter that Delivers More Conversions
With email marketing campaigns to Internet landing pages now comprising a significant amount of the marketing budgets, some people have abandon the traditional, word processed pre-approach sales letter. Yet, taking this marketing and sales strategy may be somewhat short sighted.

Creative Marketing to do NOW!

Often times, marketing and training are the first budgets to be cut when business is slow. It's like shooting yourself in the foot...no...the head! You've got to let everyone know you're still out there - still in business - still accepting money. And your staff is your most valuable asset. You've spent dollars and time to get them acclimated to your business now teach them to improve. So this month's article is on creative marketing and next month we'll talk about creative ways to invest in training your people.

Managing Small Business Growth by Balancing Big + Small
Growth presents a real challenge for many small businesses. As your organization grows, how do you avoid compromising the personality and characteristics that helped build your business in the first place?

Karma Keys to a Referral-Based Business
Want to build a repeatable and successful process of increasing sales to both existing customers and new prospects? Then build a referral-based business where giving referrals is just as valuable as getting referrals.

The Credit Crunch. Is there Light at the end of the Tunnel?
This last month or so has been a depressing and very worrying time for most businesses and business people due to the massive uncertainty caused by the banks financial instability and forecasts of a recession. However, is there now a light at the end of the tunnel?

Don’t Get Noticed By Losing Your Shirt!
Tips on how to increase your search engine rating without spending a fortune

“SEO On A Budget” Tips
It is true small businesses face some challenges that large companies may not. Small businesses typically have smaller budgets, less staff and more pressure as they try to get as much done as they can with a small team. It is true that those things do present a challenge however they do not preclude you from getting top rankings.

Who's Your VP of Reputation?
Reputation is the new profit center for the 21st century. Think about it. In an age of corporate scandals, suspicious customers, and budgets with very little breathing room, there is simply no substitute for being a reputable company. But no matter how many times you say you're an honest, trustworthy, customer-centered company, the proof is in the proverbial pudding.

Key Tips On How To Promote Your Website And Successfully Earn Money Online
No matter what capital outlay or resources you have, you can still start an online business and earn money at home. Lack of money is not a valid excuse for not starting to earn money online today because there are many ways through which you can succeed online with little to spend!

Ten Tips for Selling in a Down Economy
Whether we are really in a bad economy or just think we are in a bad economy, companies are cutting their budgets. Often times, marketing budgets are the first to be cut, which can spell doom to people who sell advertising, media and sponsorships. No matter what you sell, the following ten tips can help you overcome the challenges of today's economy.

The Value of Effective Leadership

An organization is most effective when leadership provides teaching, mentoring, coaching and motivation to empower every individual to perform most effectively. You can apply the techniques and traits of the Sensei to increase your effectiveness as a leader at work, home and in the community. The fundamental reason that a Sensei enjoys the loyalty and dedication of his students can be found in the unique relationship of teacher to student.

Breaking the sales barrier
Sales with ethics and values is the key to two critical aspects when building and maintaining a strong and productive sales team. To these values add inspirational leadership and a clear and precise product knowledge and simple sales skills and watch the sales grow.

Selling Your Products Online
E-commerce is gaining pace! While offline retail sales are staggering and will continue to do so in near term, online retail sales will show a hefty 19 percent consecutive year over year growth! Next year two third of all North American households will buy some kind of products and services online. This article covers the main points you need to consider if you want to sell your products online.

What Should Be In My Contract? A Contract And Why You Need One
You’ve submitted your proposal, you’ve answered your prospects’ questions about it, you’ve waited for them to make a decision and finally, the call comes: You got the job! It’s not time to celebrate just yet. Not without a contract!

Identifying Decision Making Strategies
People actually make decisions on a highly individual basis. It is important to understand how people make decisions when you want to influence the decision they make. You will want to know his or her decision strategy. A decision strategy is the process a person typically goes through in making a certain kind of decision.

Debt consolidation: how it has worked for a female entrepreneur
Tahminae Madani runs two successful financial services broker businesses in France - yet started them up with almost no management experience and speaking a limited amount of French. So how did she achieve this? Read on to find out more....

Is Your Business a Front-runner?
Creativity in marketing is crucial if you want to join the ranks of the front-runners. • A front-runner business constantly improves its selling skills and techniques. • A front-runner business is the customer’s first choice. • A front-runner business is designed to make a profit.

Your Money Plan: 5 Proven Benefits of Telling Your Money What To Do
If you are telling your money what to do via a money plan, it means that you're making your money behave. Making money behave means that you're actively taking charge and managing it. If you don't have a money plan, here are 5 benefits of a written money plan:

Lessons Learned about Planning
Lessons learned about planning.

Film Production: Working with Unions

Unions were created to protect workers from unfair wages and poor working conditions. If a producer wants to use any union labor, then that producer will have to become a signatory to the appropriate union contract. This does not necessarily mean that the production must hire only union labor, nor does it mean that the production will need a big budget. Some unions, such as the Screen Actors Guild (”SAG”) offer various contract options for small and medium budget films.

The Avoidable Bane of Incompetency

"A surprisingly large number of people claim to have worked for a manager who was clearly incompetent. Some people even believe, that in certain sectors, the incompetent outnumber the competent. This book looks at when, why and how managers become incompetent and what to do about it. It does so with both science and humour by reviewing what we know about competences, about personality theory and about various salient psychiatric disorders."

Q: What reports are needed to run a restaurant right?
Reporting and record keeping are extremely important pieces to the successful restaurant puzzle. Find out what financial snapshots are absolutely necessary to guage your restaurant's performance in this Q&A.

New Study of Corporate Rewards Program Proves...
Considering that a recent study from the Incentive Federation has shown that a good corporate reward program can improve sales and production as much as forty-four percent a company can hardly afford not to have a corporate reward program.

What is it like to start your own business?
Working for a company in management is hard work, but starting your own business is hardwork PLUS!

Is the Government of Canada's Shared Services Strategy a Threat to Small Business (Survey Result 1)
Many key stakeholders both within and external to the Government of Canada (GoC) see a shared services strategy as a threat to the Small-Medium Enterprise community? Do you believe that the current GoC shared services is a threat? If yes, why? If no, why?

Using Analytics with Direct Marketing to Ride Out a Tough Economy -- Part 2
This is the second in our series of how to be a smart marketers in today's economy. This article talks about the importance of communicating with everyone in your company to ensure that all goals are aligned.

What is Your Data Quality Gameplan
This article states importance of having a solid data quality gameplan in place. This way, you're getting the most out of your direct marketing dollars and not wasting valuable budgetary resources.

Here Is A Quick Way To Improve Your Performance Review
The annual and dreaded performance review. Do you prepare for it? It is a waste of time? It's your personal review...so prepare!

Its Wednesday February 21st at 1045am Time to Conquer Your Fear

Seven years ago, my ship started to turn. At the time, Delia Associates looked very much like a traditional business advertising and PR firm. Don’t get me wrong. We were doing some great work for a lot of great clients. But that’s when the branding bug caught me. I saw branding as more than a fad. I realized it was the foundation of category domination. If a company could discover its true distinction, it could virtually erase all competition, and drive toward greatness.

More Questions Concerning Severance & Separation Agreements
A reader asks me more questions based on my prior article regarding severance and separation agreements.

Garber on Business: Being Seen on the internet

Small business is getting lost in the gigantic mass of information, amusements, distractions and barrage of advertising on the internet. Big business has now received the message loud and clear: Go to the 'Net. If you're after that prime "youth" -- 18-to-35 crowd -- and you're not online, your business is definitely missing out. Here are some pointers from a baby-boomer who almost got left behind. Anne Garber found out the hard way herself just how important the online community is to survival of business!

StorySelling: How to get past your Buyer’s defensive wall and create a need
Review the following two StorySelling examples and decide for yourself if you feel that StorySelling could help your Sales Team sell more?

7.5.4 The role of public sector training institutions: Institutional design and capacity building
Many believe that public sector training institutions are intrinsically unable to support the training needs of the poor and disadvantaged and that, for this reason, primary reliance should be placed on NGOs and other private sector training institutions.

People Expect SEO To Cost Next To Nothing
With the web growing at a powerful pace, anyone & everyone can have their own website. But what a lot of people are unaware of is what SEO actually is & this usually results in them expecting to pay a ridiculously low fee to have there website rank in organic search results.

Search Engine Optimization for Small Business Owners
As a small business owner, you may be asking yourself, can I really compete against larger websites? I'm here to say that when it comes to improving organic search results, size doesn't matter.

Cheap Web Hosting Services

If you’re on the hunt for cheap web hosting services, then look no further. The Internet can be a daunting place when you’re dealing with anything to do with domain name registration and website hosting. There are thousands of companies proclaiming their virtues, and new ones popping up every day. How do you know which one to pick? How can you be sure that they’re as reliable as they say they are – and as reliable as you need them to be? How do you know if they offer everything you need for your website, including support? Read on to learn how you can find the best service for you.

What Really Motivates Employees

Each week I travel the country speaking to groups of leaders at meeting and conferences. No matter where I go I’m asked the same question time and again by leaders ranging from frontline managers to CEOs , “How can I motivate my employees?” I’ve heard this question repeated thousands of times. However, what the person asking usually means is “How can I manipulate my employees to do what I want them to do?”

Financial Management

Most entrepreneurs I know have taken few, if any, business courses. They are creative, imaginative, and ambitious to no end, but they couldn’t tell you the first thing about what sound financial management means. If you’re not one of those entrepreneurs, then read no further. Go about your merry sound financial management way. But, if you’re one of those entrepreneurs who are finding themselves drowning in the spreadsheets and jargon of the financial world, keep reading for tips on how to stay afloat.

Make the Recession Work for Your Brand
As the economic cycle spins, marketers look forward to the economic highs and dread inevitable recessions. When the economy goes sour, how do brands stay alive? During an economic slump, advertising budgets tend to be the first item cut. But history strongly suggests advertising budgets should be increased during a recession.

Many Countries Fall Short
There is substantial scope to make budgets more growth oriented.

Staffing in Tough Times
Obviously budgets are tight and potentially getting tighter, but where and how do you trim budgets without negatively affecting your retail performance? We take a look at various facets of staffing and how to address them in a downturn.

How to do great marketing with (almost) no money
Many small businesses have very limited marketing budgets. They cannot afford TV ads, radio, billboards, print ads, etc. So how can they get prospective customers. In this article penned for March Marketing Madness, Jeff Ogden, President of Find New Customers, shares insights for limited budgets.

More Oomphy Moments Please!
Every now and then life becomes boring. Some of us can afford to liven it up but others on stricter budgets aren't so fortunate, but that doesn't mean they have to stay in their rut. There are things they can do, too.

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