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How to Change the World: Defensibility
Blog reader Curtis Thompson asked me a very good question a few days ago: What should an entrepreneur say when she’s asked what makes her company defensible? This question is more and more common as more and more entrepreneurs start “Web 2.0 companies,” and investors torture themselves by wondering why they didn’t fund YouTube.
Career Success – 3 Surprisingly Simple Ways to Bullet Proof Your Career
Position yourself for great career success by using these three simple techniques to keep you ready for a job search. Spending time each week doing these three activities can mean the difference gearing up for a lengthy job search and being in action immediately.
Could You Increase Sales During this Economic Crisis?
It’s scary right now. Some of our oldest and most trusted financial institutions have collapsed. Big businesses, the ones who are suppose to be bullet proof are closing, or getting gobbled up by competitors.

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7 STEPS THAT YOU MUST TAKE BEFORE YOU START YOUR BUSINESS
You have decided to go into business for yourself. Congratulations. You should however be aware that a great number of new businesses do not succeed. According to Dun & Bradstreet and INC. magazine, 33% of all new businesses will fail within the first six months. Fifty percent will fail within their first two years and 75% will fail within their first three years of operation. This article will help you to “bullet proof” your business before you start in order to increase your chances of success.

Eight Tips in Dealing with Performance Problems
Eight bullet-proof tips are provided for dealing with an individuals performance problems.
Could You Increase Sales During this Economic Crisis?
It’s scary right now. Some of our oldest and most trusted financial institutions have collapsed. Big businesses, the ones who are suppose to be bullet proof are closing, or getting gobbled up by competitors.

Marketing Strategies To Recession Proof An Internet Based Business
Do you have a recession proof marketing strategy in place? Is your internet based business recession proof? Here we discuss ways that you can build a recession proof business during the recession.

What's A Recession Proof Franchise?
Provides a brief explanation about what a recession proof franchise is including a list of industry categories that are considered recession proof.

The Magic Bullet of Marketing
Marketing on a local level must be a process. Almost all of the restaurant owners, operators and managers I work with in the trenches discuss marketing as an "event" or a "series of events", designed to produce instant sales and instant gratification. They search for the magic bullet. The promise of this magic bullet comes as a trojan horse from the advertising sales reps that hammer them with terms like "saturation", "shelf life" and other such sales tactics. Sometimes the magic bullet suggestion comes from an advertising agency hired to boost sales quickly. These agencies like to throw around concepts such as "branding" and "image building." These magic bullets begin to get expensive. And any results that come in are very short-lived. Eventually the truth sets in...you can't purchase a magic bullet for marketing your restaurant,no
How Bullet Points Help Generate Leads For Work From Home Opportunities
When promoting work from home opportunities using sales pages you need to be sure you effectively use bullet points. Bullet points help you to craft your offer in a way that is appealing for your website visitors. These are some tips that will help you to effectively use bullet points so that your website will get the maximum response.
Transitioning to Your Offer Without Being Sleasy
In the body of your talk you've been planting seeds, using stories to illustrate your bullet points, and in your last bullet, your transition bullet, is where you start to illustrate how your program will benefit your audience. For example, your transition bullet might be "How you can turn today's information into a lasting transformation." Or it might be a bullet covering "Training, Tools and Ongoing Support." In my own Signature Talk, which leads to my offer of my

Two Money Making Tips for the Price of One
It’s not the silver bullet and there are certainly other reasons why businesses fail, however, it’s a bullet in your arsenal of weapons that can hit the bull’s eye faster and more accurately than many of our other weapons. Here are two tips you can keep in your arsenal.

Your Online Copy Must Deliver Proof of "Cred"
In the year 2000, there was a movie starring Russell Crowe and Meg Ryan called Proof of Life in which Ryan's husband was kidnapped by guerilla rebels and held for ransom. Before she could pay, Russell Crowe stepped in as the hostage negotiator and said she wouldn't pay without some sign the husband was still alive. He demanded "Proof of Life" from the kidnappers. The selling equivalent of this is proof of credibility. Before a sales prospect will consider doing business with you, he will want to see clear signs that you are the real deal.

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