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bullseye Tagged Articles
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Guerrilla Effectiveness
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| There is a world of difference between efficiency and effectiveness, and it’s in that world that guerrillas flourish. They are well aware of the power and omnipresence of the 80/20 rule and have probably read Richard Koch’s book, "The 80/20 Principle" because even its subtitle -- "The Secret of Achieving More with Less" -- is guerrilla through and through. It dramatically emphasizes the effectiveness that can be gained by simplicity. |
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Primal Perception
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| Men and women see the world differently. That's a big deal for marketers, sometimes in the most unexpected ways! |
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Other bullseye Related Articles
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How PR Helps Managers Win
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| It's a bullseye when the right public relations alters individual perception leading to changed behaviors among key outside audiences. |
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