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Mastering the Message: Ogilvy Becomes the Most Wanted Man in Advertising
“Don't bunt,” Ogilvy once said. “Aim out of the ball park. Aim for the company of immortals.” It was with this attitude that Ogilvy returned to New York and decided to start up his own advertising agency. With the financial backing of his former employers Mather & Crowther, the company Hewitt, Ogilvy, Benson & Mather was founded in 1948. He had never written an advertisement in his life, and had only $6,000 to his name, but it was a dream that Ogilvy wanted to see through.

David Ogilvy Quotes
David Ogilvy Quotes

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Mastering the Message: Ogilvy Becomes the Most Wanted Man in Advertising
“Don't bunt,” Ogilvy once said. “Aim out of the ball park. Aim for the company of immortals.” It was with this attitude that Ogilvy returned to New York and decided to start up his own advertising agency. With the financial backing of his former employers Mather & Crowther, the company Hewitt, Ogilvy, Benson & Mather was founded in 1948. He had never written an advertisement in his life, and had only $6,000 to his name, but it was a dream that Ogilvy wanted to see through.

Baseball and Leadership
Baseball is a game that rewards the clever. As with adaptability, baseball games often hinge on the smallest and most ingenious plays. A pick-off at first base. A hit and run with two outs. A squeeze bunt. Leaders too will be rewarded for cleverness. Rather than simply replicating the results of predecessors or maintaining the status quo, the modern leader is required to seek different and creative methods and solutions.

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